Orient Audience in United States
Orient has an estimated audience of 403,050 people in United States. 54.9% are female, 45.1% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Capital One, Thingiverse, Google News.
The average Orient fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (19.54× the country average). Demographically, the Orient audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Department store
Demographics of Orient fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.1 |
| Estimated audience size | 403,050 |
Audience persona
The typical Orient fan in United States is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,189 | 1.22× |
| Texas | 34,744 | 1× |
| New York | 33,752 | 1.5× |
| Florida | 29,965 | 1.1× |
| Ohio | 21,130 | 1.7× |
| Georgia | 18,357 | 1.48× |
| Illinois | 15,393 | 1.15× |
| Pennsylvania | 12,873 | 0.95× |
| New Jersey | 12,510 | 1.22× |
| North Carolina | 11,729 | 0.97× |
| Virginia | 10,517 | 1.07× |
| Michigan | 9,653 | 0.92× |
| Maryland | 9,026 | 1.3× |
| Massachusetts | 8,937 | 1.13× |
| Arizona | 8,805 | 1.07× |
| Washington | 8,711 | 1.08× |
| Tennessee | 8,057 | 1× |
| Indiana | 6,759 | 0.92× |
| Missouri | 6,251 | 0.96× |
| Alabama | 5,628 | 1× |
| South Carolina | 5,546 | 0.91× |
| Colorado | 5,540 | 0.87× |
| Oregon | 5,118 | 1.11× |
| Connecticut | 4,806 | 1.19× |
| Wisconsin | 4,793 | 0.79× |
| Kentucky | 4,769 | 0.94× |
| Minnesota | 4,745 | 0.82× |
| Louisiana | 4,663 | 0.9× |
| Iowa | 4,502 | 1.36× |
| Oklahoma | 3,991 | 0.89× |
| Nevada | 3,485 | 0.89× |
| Arkansas | 3,222 | 0.97× |
| Utah | 3,050 | 0.84× |
| Mississippi | 2,876 | 0.87× |
| Kansas | 2,670 | 0.84× |
| Hawaii | 1,955 | 1.13× |
| Maine | 1,938 | 1.34× |
| New Mexico | 1,621 | 0.8× |
| Nebraska | 1,595 | 0.79× |
| Washington, District of Columbia | 1,511 | 1.25× |
| Idaho | 1,485 | 0.73× |
| New Hampshire | 1,367 | 0.86× |
| West Virginia | 1,351 | 0.72× |
| Rhode Island | 1,172 | 0.91× |
| Delaware | 982 | 0.88× |
| South Dakota | 875 | 0.94× |
| Montana | 778 | 0.7× |
| Alaska | 763 | 0.88× |
| North Dakota | 747 | 0.9× |
| Vermont | 560 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 19.54× | Internet & Social Media |
| Indeed.com | 13.57× | Business & Career |
| Capital One | 12.36× | Business & Career |
| Thingiverse | 33.53× | Arts & Culture |
| Google News | 12.55× | News |
| Invicta (company) | 91.03× | Fashion & Accessoires |
| Enterprise Rent-A-Car | 12.54× | Cars & Mobility |
| CarGurus | 10.47× | Cars & Mobility |
| Circle K | 12.16× | Shopping |
| Diane Keaton | 10.32× | Movies & TV |
| DeviantArt | 11.54× | Internet & Social Media |
| ICloud | 14.03× | Technology & Electronics |
| Apple Store | 11.49× | Shopping |
| Kendra Scott | 15.1× | Fashion & Accessoires |
| Al Jazeera | 43.08× | Movies & TV |
| Snipes | 60.95× | Shopping |
| DuckDuckGo | 12.44× | Internet & Social Media |
| AccuWeather | 8.63× | Home & Garden |
| Khan Academy | 11.09× | Business & Career |
| Jeff Bezos | 14.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.73 |
| Quality Awareness | PREMIUM | 1.6 |
| Price Sensitivity | PREMIUM | 1.46 |
| Urban Lifestyle | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.33 |
| Travelling | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 7.9% |
| Japan | 6.8% |
| Germany | 6.7% |
See Orient audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
Frequently asked questions
How many fans does Orient have in United States?
Orient has an estimated audience of 403,050 people in United States, concentrated in California and Texas.
What is the gender split and age of Orient fans?
54.9% of Orient fans are female, 45.1% are male, with an average age of 42.1 years.
Which brands do Orient fans like most?
Orient fans show strongest brand affinity for Google Maps (19.54×), Indeed.com (13.57×), and Capital One (12.36×) over the country average.
Where do Orient fans live in United States?
Orient fans in United States are most concentrated in California (reach 54,189), Texas (reach 34,744), and New York (reach 33,752). These three regions account for the largest share of the active audience.
What other brands do Orient fans also like?
Beyond Orient itself, the audience over-indexes on Indeed.com (13.57×), Capital One (12.36×), Thingiverse (33.53×), and Google News (12.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Orient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.