Orient Audience in United States

Orient logo

Orient has an estimated audience of 403,050 people in United States. 54.9% are female, 45.1% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Fairy godmother, Historic site, Governor of Michigan, Nationality.

The average Orient fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Fairy godmother, Historic site, with strongest over-indexing on Vocal harmony (33.53× the country average). Demographically, the Orient audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

Demographics of Orient fans

Demographic split for Orient audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.1
Estimated audience size403,050

Audience persona

The typical Orient fan in United States is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Orient in United States
RegionReachAffinity
California54,1891.22×
Texas34,7441×
New York33,7521.5×
Florida29,9651.1×
Ohio21,1301.7×
Georgia18,3571.48×
Illinois15,3931.15×
Pennsylvania12,8730.95×
New Jersey12,5101.22×
North Carolina11,7290.97×
Virginia10,5171.07×
Michigan9,6530.92×
Maryland9,0261.3×
Massachusetts8,9371.13×
Arizona8,8051.07×
Washington8,7111.08×
Tennessee8,0571×
Indiana6,7590.92×
Missouri6,2510.96×
Alabama5,6281×
South Carolina5,5460.91×
Colorado5,5400.87×
Oregon5,1181.11×
Connecticut4,8061.19×
Wisconsin4,7930.79×
Kentucky4,7690.94×
Minnesota4,7450.82×
Louisiana4,6630.9×
Iowa4,5021.36×
Oklahoma3,9910.89×
Nevada3,4850.89×
Arkansas3,2220.97×
Utah3,0500.84×
Mississippi2,8760.87×
Kansas2,6700.84×
Hawaii1,9551.13×
Maine1,9381.34×
New Mexico1,6210.8×
Nebraska1,5950.79×
Washington, District of Columbia1,5111.25×
Idaho1,4850.73×
New Hampshire1,3670.86×
West Virginia1,3510.72×
Rhode Island1,1720.91×
Delaware9820.88×
South Dakota8750.94×
Montana7780.7×
Alaska7630.88×
North Dakota7470.9×
Vermont5600.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orient audience
BrandAffinityCategory
Vocal harmony33.53×Music & Radio
Fairy godmother20.49×Literature
Historic site9.55×Arts & Culture
Governor of Michigan15.36×Politics & Society
Nationality3.54×Politics & Society
Cherish (group)17.2×Music & Radio
Goop7.72×Internet & Social Media
Grinch5.3×Movies & TV
Hipster12.38×Politics & Society
Hibachi9.29×Food & Beverages
headspace10.7×Health
Wok7.47×Food & Beverages
Mathcore8.85×Music & Radio
El Paso County, Colorado14.18×Travel & Leisure
Google Home6.48×Technology & Electronics
Israel2.09×Travel & Leisure
TV Fanatic10.47×Movies & TV
Kikar HaShabbat15.59×News
Guitarist (magazine)10.64×Music & Radio
Harlow10.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orient audience
TraitClusterScore
Luxury OrientationPREMIUM1.73
Quality AwarenessPREMIUM1.6
Price SensitivityPREMIUM1.46
Urban LifestyleOPEN1.44
Design AffinityPREMIUM1.33
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Orient
CountryShare
Brazil7.9%
Japan6.8%
Germany6.7%

See Orient audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Orient have in United States?

Orient has an estimated audience of 403,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Orient fans?

54.9% of Orient fans are female, 45.1% are male, with an average age of 42.1 years.

Which brands do Orient fans like most?

Orient fans show strongest brand affinity for Vocal harmony (33.53×), Fairy godmother (20.49×), and Historic site (9.55×) over the country average.

Where do Orient fans live in United States?

Orient fans in United States are most concentrated in California (reach 54,189), Texas (reach 34,744), and New York (reach 33,752). These three regions account for the largest share of the active audience.

What other brands do Orient fans also like?

Beyond Orient itself, the audience over-indexes on Fairy godmother (20.49×), Historic site (9.55×), Governor of Michigan (15.36×), and Nationality (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.