Rascasse Audience Intelligence

Orient Audience in United States

A data profile of the people who buy, follow and care about Orient in United States — modelled from more than twelve digital signal sources. Orient has an estimated audience of 403,050 people in United States.

#264among Department store in United States#12269among Topic in United States#3406in Travel & Leisure

The average Orient fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Invicta (company), Al Jazeera, Ginger ale, with strongest over-indexing on Invicta (company) (82.98× the country average).

Demographically, the Orient audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orient fan in United States is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Invicta (company).

Category: Travel & Leisure · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orient profile in United States.

Audience size
403K
in United States
Gender
54.9%♀
45.1% male
Age
42.1
average years
Country rank
#41450
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orient fans

54.9% are female, 45.1% are male, average age 42.1.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Orient audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.1
Estimated audience size403,050
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Orient audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Orient audience comes from United States.

Worldwide audience distribution share by country for Orient
CountryShare
Brazil7.9%
Japan6.7%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orient audience in United States is strongest.

Fig. 05

Top regions by affinity

Orient fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~20K1.97×
02Iowa~5K1.47×
03New York~30K1.39×
04Georgia~20K1.37×
05Maine~2K1.31×
06Maryland~9K1.23×
07New Jersey~10K1.18×
08Connecticut~5K1.18×
09Washington, District of Columbia~1K1.15×
10California~50K1.14×
11Hawaii~2K1.11×
12Florida~30K1.10×
13South Dakota~1K1.10×
14Illinois~10K1.06×
15Massachusetts~8K1.05×
16Washington~8K1.04×
17Oregon~5K1.04×
18Arizona~8K1.03×
19Virginia~10K1.01×
20North Dakota<1K1.00×
21Texas~30K0.99×
22Kentucky~5K0.99×
23Alaska<1K0.99×
24Arkansas~3K0.98×
25Rhode Island~1K0.98×
26Tennessee~8K0.97×
27Missouri~6K0.96×
28Louisiana~5K0.96×
29Oklahoma~4K0.95×
30North Carolina~10K0.94×
31Alabama~5K0.93×
32New Hampshire~1K0.93×
33Pennsylvania~10K0.92×
34Mississippi~3K0.92×
35Indiana~7K0.91×
36Kansas~3K0.91×
37South Carolina~5K0.89×
38Nevada~3K0.89×
39Delaware<1K0.89×
40Vermont<1K0.89×
41Michigan~9K0.88×
42Utah~3K0.87×
43Colorado~5K0.86×
44New Mexico~2K0.85×
45Minnesota~5K0.84×
46Nebraska~2K0.83×
47West Virginia~2K0.81×
48Montana<1K0.81×
49Wisconsin~5K0.80×
50Idaho~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Orient, United States
0.80×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orient audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orient audience
#·InterestCategoryAffinity×
01Invicta (company)Fashion & Accessoires82.98×
02Al ArabiyaMovies & TV57.54×
03Ginger aleFood & Beverages55.41×
04Al JazeeraMovies & TV39.13×
05CarrefourShopping28.33×
06BulovaFashion & Accessoires27.78×
07Mohamed SalahSports18.51×
08Arabic coffeeFood & Beverages12.21×
09Web serverTechnology & Electronics5.85×
10Sustainable energyHome & Garden4.62×
11Renewable energyBusiness & Career4.07×
12First class travelTravel & Leisure3.84×
13Solar energyHome & Garden3.59×
14Discount storesShopping3.23×
15FedExBusiness & Career3.20×
16Mortgage loansBusiness & Career3.02×
17Shopping mallsShopping2.55×
18Planet FitnessSports2.00×
19FurnitureHome & Garden1.90×
20PinterestInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orient audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orient audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.10×
Convenience OrientationPREMIUM1.79×
Price SensitivityPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orient audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
ExtroversionTHRILL0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orient have in United States?

Orient has an estimated audience of 403,050 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Orient fans?

54.9% of Orient fans are female, 45.1% are male, with an average age of 42.1 years.

03

Which brands do Orient fans like most?

Orient fans show strongest brand affinity for Invicta (company) (82.98×), Al Jazeera (39.13×), and Ginger ale (55.41×) over the country average.

04

Where do Orient fans live in United States?

Orient fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Orient fans also like?

Beyond Orient itself, the audience over-indexes on Al Jazeera (39.13×), Ginger ale (55.41×), Al Arabiya (57.54×), and Carrefour (28.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Orient audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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