Rascasse Audience Intelligence

Orient Audience in Germany

A data profile of the people who buy, follow and care about Orient in Germany — modelled from more than twelve digital signal sources. Orient has an estimated audience of 507,097 people in Germany.

#19among Department store in Germany#4644among Topic in Germany#904in Travel & Leisure

The average Orient fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Humboldt University of Berlin, Gustav Klimt, Free University of Berlin, with strongest over-indexing on Humboldt University of Berlin (20× the country average).

Demographically, the Orient audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Orient fan in Germany is balanced, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Humboldt University of Berlin.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orient profile in Germany.

Audience size
507K
in Germany
Gender
47.2%♀
52.8% male
Age
38.5
average years
Country rank
#11599
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orient fans

47.2% are female, 52.8% are male, average age 38.5.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Orient audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age38.5
Estimated audience size507,097
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Orient audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Orient audience comes from Germany.

Worldwide audience distribution share by country for Orient
CountryShare
Brazil7.9%
Japan6.7%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orient audience in Germany is strongest.

Fig. 05

Top regions by affinity

Orient fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.49×
02Nordrhein-Westfalen~100K1.26×
03Saarland~7K1.15×
04Rheinland-Pfalz~30K1.14×
05Hessen~40K1.13×
06Thüringen~10K1.03×
07Hamburg~10K1.02×
08Bayern~80K1.01×
09Sachsen~20K0.98×
10Baden-Württemberg~60K0.94×
11Berlin~20K0.93×
12Niedersachsen~40K0.87×
13Bremen~4K0.86×
14Schleswig-Holstein~20K0.83×
15Brandenburg~10K0.76×
16Mecklenburg-Vorpommern~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Orient, Germany
0.72×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orient audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orient audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career20.00×
02Gustav KlimtArts & Culture20.00×
03Free University of BerlinBusiness & Career20.00×
04stevie nicksMusic & Radio20.00×
05University of BonnBusiness & Career20.00×
06Frieze Art FairArts & Culture20.00×
07University of LeedsBusiness & Career20.00×
08Georgia O'KeeffeArts & Culture20.00×
09Debby RyanMovies & TV20.00×
10WahooSports18.19×
11Lucy LiuMovies & TV17.08×
12Al ArabiyaMovies & TV16.38×
13Sigourney WeaverMovies & TV15.35×
14Al JazeeraMovies & TV14.17×
15Rallye-MagazinCars & Mobility13.49×
16Anthony HopkinsMovies & TV11.63×
17QatarTravel & Leisure11.15×
18University of CambridgeBusiness & Career10.99×
19BeirutTravel & Leisure6.16×
20CHECK24Business & Career2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orient audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orient audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
Convenience OrientationPREMIUM1.55×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orient audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.75×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orient have in Germany?

Orient has an estimated audience of 507,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Orient fans?

47.2% of Orient fans are female, 52.8% are male, with an average age of 38.5 years.

03

Which brands do Orient fans like most?

Orient fans show strongest brand affinity for Humboldt University of Berlin (20×), Gustav Klimt (20×), and Free University of Berlin (20×) over the country average.

04

Where do Orient fans live in Germany?

Orient fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Orient fans also like?

Beyond Orient itself, the audience over-indexes on Gustav Klimt (20×), Free University of Berlin (20×), Qatar (11.15×), and stevie nicks (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in Germany

See Orient audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Orient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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