Orient Audience in Germany
Orient has an estimated audience of 507,097 people in Germany. 47.2% are female, 52.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Headhunters (film), Humans (TV series), Kumanovo, Hana, Hawaii, Stradivarius.
The average Orient fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Headhunters (film), Humans (TV series), Kumanovo, with strongest over-indexing on Headhunters (film) (14.56× the country average). Demographically, the Orient audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Department store
Demographics of Orient fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 38.5 |
| Estimated audience size | 507,097 |
Audience persona
The typical Orient fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Headhunters (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,605 | 1.16× |
| Bayern | 85,607 | 1.05× |
| Baden-Württemberg | 65,768 | 0.95× |
| Hessen | 45,388 | 1.17× |
| Niedersachsen | 43,811 | 0.89× |
| Rheinland-Pfalz | 27,612 | 1.09× |
| Sachsen | 24,385 | 0.98× |
| Berlin | 22,474 | 0.99× |
| Sachsen-Anhalt | 19,700 | 1.5× |
| Schleswig-Holstein | 15,393 | 0.85× |
| Thüringen | 13,079 | 1.01× |
| Hamburg | 12,295 | 1.07× |
| Brandenburg | 11,576 | 0.74× |
| Saarland | 6,667 | 1.07× |
| Mecklenburg-Vorpommern | 6,446 | 0.67× |
| Bremen | 3,598 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headhunters (film) | 14.56× | Movies & TV |
| Humans (TV series) | 8.98× | Movies & TV |
| Kumanovo | 20× | Travel & Leisure |
| Hana, Hawaii | 14.23× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Fast Five | 6.09× | Movies & TV |
| Esra Erol | 6.27× | Movies & TV |
| Heerhugowaard | 20× | Travel & Leisure |
| Home Delivery | 2.93× | Food & Beverages |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Hogmanay | 14.16× | Travel & Leisure |
| Antwone Fisher (film) | 20× | Movies & TV |
| Jabali | 20× | Pets & Animals |
| Jain University | 20× | Business & Career |
| Snow White (Fables) | 1.77× | Literature |
| WikiHow | 10.03× | Internet & Social Media |
| Este, Veneto | 1.76× | Travel & Leisure |
| Elbenwald.de | 7.11× | Shopping |
| Medieval fantasy | 7.33× | Literature |
| Hockenheim | 5.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Design Affinity | PREMIUM | 1.25 |
| Tradition | CONSERVATISM | 1.12 |
| Spirituality | BALANCE | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 7.9% |
| Japan | 6.8% |
| Germany | 6.7% |
See Orient audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Orient have in Germany?
Orient has an estimated audience of 507,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orient fans?
47.2% of Orient fans are female, 52.8% are male, with an average age of 38.5 years.
Which brands do Orient fans like most?
Orient fans show strongest brand affinity for Headhunters (film) (14.56×), Humans (TV series) (8.98×), and Kumanovo (20×) over the country average.
Where do Orient fans live in Germany?
Orient fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,605), Bayern (reach 85,607), and Baden-Württemberg (reach 65,768). These three regions account for the largest share of the active audience.
What other brands do Orient fans also like?
Beyond Orient itself, the audience over-indexes on Humans (TV series) (8.98×), Kumanovo (20×), Hana, Hawaii (14.23×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.