Rallye-Magazin Audience in Germany
Rallye-Magazin has an estimated audience of 430,727 people in Germany. 9.8% are female, 90.2% are male, average age 42.7. Top regions: Sachsen, Bayern, Thüringen. Top brand affinities: kfzteile24, Rallye Deutschland, Christmas Holiday, Rallying, Ploiesti, Romania.
The average Rallye-Magazin fan in Germany is 42.7 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Bayern, Thüringen. Top brand affinities include kfzteile24, Rallye Deutschland, Christmas Holiday, with strongest over-indexing on kfzteile24 (30.98× the country average). Demographically, the Rallye-Magazin audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Rallye-Magazin fans
| Metric | Value |
|---|---|
| Female | 9.8% |
| Male | 90.2% |
| Average age | 42.7 |
| Estimated audience size | 430,727 |
Audience persona
The typical Rallye-Magazin fan in Germany is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for kfzteile24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 55,985 | 2.65× |
| Bayern | 51,064 | 0.74× |
| Thüringen | 36,245 | 3.3× |
| Rheinland-Pfalz | 35,856 | 1.66× |
| Nordrhein-Westfalen | 29,195 | 0.31× |
| Hessen | 28,422 | 0.87× |
| Niedersachsen | 18,821 | 0.45× |
| Baden-Württemberg | 18,181 | 0.31× |
| Saarland | 14,179 | 2.68× |
| Sachsen-Anhalt | 11,506 | 1.03× |
| Brandenburg | 9,382 | 0.7× |
| Schleswig-Holstein | 7,677 | 0.5× |
| Berlin | 4,735 | 0.25× |
| Mecklenburg-Vorpommern | 2,002 | 0.24× |
| Hamburg | 1,983 | 0.2× |
| Bremen | 406 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| kfzteile24 | 30.98× | Cars & Mobility |
| Rallye Deutschland | 70.89× | Sports |
| Christmas Holiday | 15.65× | Kids & Family |
| Rallying | 10.59× | Sports |
| Ploiesti, Romania | 60.68× | Travel & Leisure |
| BlaBlaCar | 7.73× | Cars & Mobility |
| Colin McRae | 51.35× | Sports |
| Chocolate (2008 film) | 19.85× | Movies & TV |
| Orient | 13.49× | Travel & Leisure |
| Natural World | 2.27× | Fashion & Accessoires |
| Dakar Rally | 10.99× | Sports |
| Thierry Neuville | 79.77× | Sports |
| Wir kaufen dein Auto | 5× | Cars & Mobility |
| Cumberland Farms | 110.61× | Shopping |
| The Lone Ranger (2013 film) | 64.14× | Movies & TV |
| Meditation | 2.81× | Health |
| Monte Carlo Rally | 27.01× | Sports |
| MotoGP | 3.52× | Sports |
| Time management | 5.21× | Business & Career |
| AutoScout24 | 1.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.91 |
| Risk Appetite | THRILL | 1.28 |
| Sports Activity | POWER | 1.27 |
| DIY Mentality | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.21 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.2% |
| Austria | 8.6% |
| Belgium | 5.0% |
See Rallye-Magazin audiences in other countries
More Cars & Mobility audiences in Germany
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Frequently asked questions
How many fans does Rallye-Magazin have in Germany?
Rallye-Magazin has an estimated audience of 430,727 people in Germany, concentrated in Sachsen and Bayern.
What is the gender split and age of Rallye-Magazin fans?
9.8% of Rallye-Magazin fans are female, 90.2% are male, with an average age of 42.7 years.
Which brands do Rallye-Magazin fans like most?
Rallye-Magazin fans show strongest brand affinity for kfzteile24 (30.98×), Rallye Deutschland (70.89×), and Christmas Holiday (15.65×) over the country average.
Where do Rallye-Magazin fans live in Germany?
Rallye-Magazin fans in Germany are most concentrated in Sachsen (reach 55,985), Bayern (reach 51,064), and Thüringen (reach 36,245). These three regions account for the largest share of the active audience.
What other brands do Rallye-Magazin fans also like?
Beyond Rallye-Magazin itself, the audience over-indexes on Rallye Deutschland (70.89×), Christmas Holiday (15.65×), Rallying (10.59×), and Ploiesti, Romania (60.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rallye-Magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.