Rascasse Audience Intelligence

Rallye-Magazin Audience in Germany

A data profile of the people who buy, follow and care about Rallye-Magazin in Germany — modelled from more than twelve digital signal sources. Rallye-Magazin has an estimated audience of 432,258 people in Germany.

#446among Website / Newspaper / Magazine in Germany#608in Cars & Mobility

The average Rallye-Magazin fan in Germany is 42.7 years old, more male, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Bayern, Thüringen.

Top brand affinities include kfzteile24, Rallye Deutschland, Christmas Holiday, with strongest over-indexing on kfzteile24 (30.98× the country average).

Demographically, the Rallye-Magazin audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rallye-Magazin fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for kfzteile24.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rallye-Magazin profile in Germany.

Audience size
432K
in Germany
Gender
9.8%♀
90.2% male
Age
42.7
average years
Country rank
#13182
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Rallye-Magazin

9.8% are female, 90.2% are male, average age 42.7.

Fig. 02

Gender split

9.8%
Female
90.2%
Male
Demographic split for Rallye-Magazin audience in Germany
MetricValue
Female9.8%
Male90.2%
Average age42.7
Estimated audience size432,258
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Rallye-Magazin audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3923%
40-4930%
50+22%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Rallye-Magazin audience comes from Germany.

Worldwide audience distribution share by country for Rallye-Magazin
CountryShare
Germany71.3%
Austria8.6%
Belgium5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rallye-Magazin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rallye-Magazin fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K3.32×
02Saarland~20K2.84×
03Sachsen~50K2.44×
04Rheinland-Pfalz~30K1.60×
05Sachsen-Anhalt~10K1.05×
06Bremen~3K0.86×
07Hessen~30K0.80×
08Bayern~50K0.73×
09Brandenburg~9K0.70×
10Schleswig-Holstein~9K0.60×
11Mecklenburg-Vorpommern~5K0.58×
12Niedersachsen~20K0.47×
13Hamburg~5K0.47×
14Berlin~7K0.36×
15Nordrhein-Westfalen~30K0.34×
16Baden-Württemberg~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Rallye-Magazin, Germany
0.34×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rallye-Magazin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rallye-Magazin audience
#·InterestCategoryAffinity×
01Cumberland FarmsShopping110.61×
02Thierry NeuvilleSports79.77×
03Rallye DeutschlandSports70.89×
04The Lone Ranger (2013 film)Movies & TV64.14×
05Ploiesti, RomaniaTravel & Leisure60.68×
06Colin McRaeSports51.35×
07kfzteile24Cars & Mobility30.98×
08Monte Carlo RallySports27.01×
09Chocolate (2008 film)Movies & TV19.85×
10Christmas HolidayKids & Family15.65×
11OrientTravel & Leisure13.49×
12Dakar RallySports10.99×
13RallyingSports10.59×
14BlaBlaCarCars & Mobility7.73×
15Poseidon (film)Movies & TV5.65×
16Time managementBusiness & Career5.21×
17Wir kaufen dein AutoCars & Mobility5.00×
18MotoGPSports3.52×
19MeditationHealth2.81×
20HugendubelShopping2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rallye-Magazin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rallye-Magazin audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
PatriotismCONSERVATISM1.33×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rallye-Magazin audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.98×
Early Adopter MentalityPOWER0.98×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rallye-Magazin have in Germany?

Rallye-Magazin has an estimated audience of 432,258 people in Germany, concentrated in Sachsen and Bayern.

02

What is the gender split and age of Rallye-Magazin fans?

9.8% of Rallye-Magazin fans are female, 90.2% are male, with an average age of 42.7 years.

03

Which brands do Rallye-Magazin fans like most?

Rallye-Magazin fans show strongest brand affinity for kfzteile24 (30.98×), Rallye Deutschland (70.89×), and Christmas Holiday (15.65×) over the country average.

04

Where do Rallye-Magazin fans live in Germany?

Rallye-Magazin fans in Germany are most concentrated in Sachsen (reach ~50K), Bayern (reach ~50K), and Thüringen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rallye-Magazin fans also like?

Beyond Rallye-Magazin itself, the audience over-indexes on Rallye Deutschland (70.89×), Christmas Holiday (15.65×), Rallying (10.59×), and Ploiesti, Romania (60.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Rallye-Magazin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rallye-Magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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