Christmas Holiday Audience in Germany
Christmas Holiday has an estimated audience of 887,030 people in Germany. 76.2% are female, 23.8% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, VfL Wolfsburg, Progressive rock, Marmara University, Gil Ofarim.
The average Christmas Holiday fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, VfL Wolfsburg, Progressive rock, with strongest over-indexing on Goes (6.48× the country average). Demographically, the Christmas Holiday audience skews more female with an average age of 45.1, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas Holiday fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 45.1 |
| Estimated audience size | 887,030 |
Audience persona
The typical Christmas Holiday fan in Germany is more female, around 45.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,336 | 0.83× |
| Bayern | 142,244 | 1× |
| Baden-Württemberg | 108,580 | 0.9× |
| Niedersachsen | 100,127 | 1.16× |
| Hessen | 47,584 | 0.7× |
| Sachsen | 41,821 | 0.96× |
| Rheinland-Pfalz | 37,537 | 0.84× |
| Schleswig-Holstein | 33,201 | 1.04× |
| Brandenburg | 32,457 | 1.18× |
| Berlin | 30,970 | 0.78× |
| Sachsen-Anhalt | 30,435 | 1.32× |
| Mecklenburg-Vorpommern | 27,252 | 1.61× |
| Thüringen | 24,353 | 1.08× |
| Hamburg | 17,004 | 0.85× |
| Saarland | 8,336 | 0.77× |
| Bremen | 7,394 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 6.48× | Travel & Leisure |
| VfL Wolfsburg | 3.13× | Sports |
| Progressive rock | 2.86× | Music & Radio |
| Marmara University | 20× | Business & Career |
| Gil Ofarim | 1.86× | Music & Radio |
| Phil Keaggy | 52.36× | Music & Radio |
| Este, Veneto | 1.76× | Travel & Leisure |
| Corfu (regional unit) | 2.24× | Travel & Leisure |
| Home Delivery | 1.95× | Food & Beverages |
| Minestrone | 1.75× | Food & Beverages |
| Kazuo Ishiguro | 8.25× | Literature |
| MK | 1.85× | Music & Radio |
| Icon (magazine) | 1.6× | Arts & Culture |
| Ireen Sheer | 1.76× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.9× | Music & Radio |
| Theocracy | 5.91× | Music & Radio |
| Medieval fantasy | 6.24× | Literature |
| Gumbal | 3.24× | Cars & Mobility |
| Building insulation | 2.4× | Home & Garden |
| Mohamed Salah | 1.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Convenience Orientation | PREMIUM | 1.52 |
| Pet Ownership | JOY | 1.39 |
| Travelling | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.34 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 14.8% |
| Germany | 8.6% |
See Christmas Holiday audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas Holiday have in Germany?
Christmas Holiday has an estimated audience of 887,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas Holiday fans?
76.2% of Christmas Holiday fans are female, 23.8% are male, with an average age of 45.1 years.
Which brands do Christmas Holiday fans like most?
Christmas Holiday fans show strongest brand affinity for Goes (6.48×), VfL Wolfsburg (3.13×), and Progressive rock (2.86×) over the country average.
Where do Christmas Holiday fans live in Germany?
Christmas Holiday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,336), Bayern (reach 142,244), and Baden-Württemberg (reach 108,580). These three regions account for the largest share of the active audience.
What other brands do Christmas Holiday fans also like?
Beyond Christmas Holiday itself, the audience over-indexes on VfL Wolfsburg (3.13×), Progressive rock (2.86×), Marmara University (20×), and Gil Ofarim (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.