Rascasse Audience Intelligence

Christmas Holiday Audience in Germany

A data profile of the people who buy, follow and care about Christmas Holiday in Germany — modelled from more than twelve digital signal sources. Christmas Holiday has an estimated audience of 887,030 people in Germany.

#3399among Topic in Germany#186in Kids & Family

The average Christmas Holiday fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christina Applegate, Granit Xhaka, Dylan O'Brien, with strongest over-indexing on Christina Applegate (37.64× the country average).

Demographically, the Christmas Holiday audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Christmas Holiday fan in Germany is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Christina Applegate.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas Holiday profile in Germany.

Audience size
887K
in Germany
Gender
76.2%♀
23.8% male
Age
45.1
average years
Country rank
#7215
Topic in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas Holiday fans

76.2% are female, 23.8% are male, average age 45.1.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Christmas Holiday audience in Germany
MetricValue
Female76.2%
Male23.8%
Average age45.1
Estimated audience size887,030
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Christmas Holiday audience in Germany
Age bracketShare%
16-196%
20-2916%
30-3921%
40-4924%
50+33%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Christmas Holiday audience comes from Germany.

Worldwide audience distribution share by country for Christmas Holiday
CountryShare
United States29.9%
United Kingdom14.8%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas Holiday audience in Germany is strongest.

Fig. 05

Top regions by affinity

Christmas Holiday fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.51×
02Sachsen-Anhalt~30K1.24×
03Brandenburg~30K1.14×
04Niedersachsen~90K1.09×
05Thüringen~20K1.08×
06Schleswig-Holstein~30K1.03×
07Bremen~8K1.01×
08Sachsen~40K0.97×
09Bayern~100K0.95×
10Saarland~10K0.94×
11Baden-Württemberg~100K0.89×
12Hamburg~20K0.88×
13Rheinland-Pfalz~40K0.86×
14Berlin~30K0.82×
15Nordrhein-Westfalen~200K0.81×
16Hessen~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Christmas Holiday, Germany
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas Holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas Holiday audience
#·InterestCategoryAffinity×
01Granit XhakaSports38.39×
02Christina ApplegateMovies & TV37.64×
03Star StableGames36.75×
04American Dad!Movies & TV20.00×
05Lena HeadeyMovies & TV18.25×
06Dylan O'BrienMovies & TV17.91×
07Rallye-MagazinCars & Mobility15.65×
08Citroën BerlingoCars & Mobility15.02×
09Volkswagen CaddyCars & Mobility12.83×
10Michelle PfeifferMovies & TV5.45×
11UEFA European ChampionshipSports5.15×
12Brad PittMovies & TV4.48×
13Mobile homeCars & Mobility4.33×
14Winona RyderMovies & TV4.21×
15PostbankBusiness & Career3.55×
16Borussia MönchengladbachSports2.59×
17ADACCars & Mobility2.30×
18SV Werder BremenSports1.95×
19DeichmannShopping1.75×
20Harry PotterMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas Holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas Holiday audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.76×
ExtroversionTHRILL1.39×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas Holiday audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
CreativityOPEN0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas Holiday have in Germany?

Christmas Holiday has an estimated audience of 887,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Christmas Holiday fans?

76.2% of Christmas Holiday fans are female, 23.8% are male, with an average age of 45.1 years.

03

Which brands do Christmas Holiday fans like most?

Christmas Holiday fans show strongest brand affinity for Christina Applegate (37.64×), Granit Xhaka (38.39×), and Dylan O'Brien (17.91×) over the country average.

04

Where do Christmas Holiday fans live in Germany?

Christmas Holiday fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas Holiday fans also like?

Beyond Christmas Holiday itself, the audience over-indexes on Granit Xhaka (38.39×), Dylan O'Brien (17.91×), Lena Headey (18.25×), and Volkswagen Caddy (12.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Christmas Holiday audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Christmas Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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