American Dad! Audience in Germany

American Dad! has an estimated audience of 342,874 people in Germany. 29.6% are female, 70.4% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lena Headey, Pedro Pascal, Christmas Holiday, Kiernan Shipka, Mckenna Grace.
The average American Dad! fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lena Headey, Pedro Pascal, Christmas Holiday, with strongest over-indexing on Lena Headey (64.43× the country average). Demographically, the American Dad! audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of American Dad! fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 31.5 |
| Estimated audience size | 342,874 |
Audience persona
The typical American Dad! fan in Germany is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Lena Headey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,080 | 1.07× |
| Bayern | 50,100 | 0.91× |
| Baden-Württemberg | 42,912 | 0.92× |
| Niedersachsen | 33,310 | 1× |
| Hessen | 27,560 | 1.05× |
| Sachsen | 17,684 | 1.05× |
| Rheinland-Pfalz | 17,482 | 1.02× |
| Berlin | 16,441 | 1.07× |
| Schleswig-Holstein | 11,706 | 0.95× |
| Sachsen-Anhalt | 10,808 | 1.22× |
| Brandenburg | 9,536 | 0.9× |
| Thüringen | 8,937 | 1.02× |
| Hamburg | 8,005 | 1.03× |
| Mecklenburg-Vorpommern | 6,237 | 0.95× |
| Saarland | 3,858 | 0.92× |
| Bremen | 2,699 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lena Headey | 64.43× | Movies & TV |
| Pedro Pascal | 16.56× | Movies & TV |
| Christmas Holiday | 20× | Kids & Family |
| Kiernan Shipka | 20× | Movies & TV |
| Mckenna Grace | 11.15× | Movies & TV |
| TikTok | 2.32× | Internet & Social Media |
| Nathalie Emmanuel | 17.12× | Movies & TV |
| Helen Mirren | 9.15× | Movies & TV |
| Friends | 3.44× | Movies & TV |
| Captain America's shield | 58.88× | Literature |
| Harry Potter | 1.9× | Movies & TV |
| South Park | 8.26× | Movies & TV |
| Karen Gillan | 13.06× | Movies & TV |
| The Witches (book) | 12.55× | Literature |
| 2.78× | Internet & Social Media | |
| Chevy Chase | 12.33× | Movies & TV |
| Mobile game | 2.65× | Games |
| Godzilla | 3.16× | Movies & TV |
| Video games | 1.97× | Games |
| Scooby-Doo | 3.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Early Adopter Mentality | POWER | 1.3 |
| Pet Ownership | JOY | 1.21 |
| Social Media Usage | JOY | 1.18 |
| Extroversion | THRILL | 1.14 |
| LGBTQ+ Identity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| United Kingdom | 6.0% |
| Germany | 4.9% |
See American Dad! audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does American Dad! have in Germany?
American Dad! has an estimated audience of 342,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Dad! fans?
29.6% of American Dad! fans are female, 70.4% are male, with an average age of 31.5 years.
Which brands do American Dad! fans like most?
American Dad! fans show strongest brand affinity for Lena Headey (64.43×), Pedro Pascal (16.56×), and Christmas Holiday (20×) over the country average.
Where do American Dad! fans live in Germany?
American Dad! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,080), Bayern (reach 50,100), and Baden-Württemberg (reach 42,912). These three regions account for the largest share of the active audience.
What other brands do American Dad! fans also like?
Beyond American Dad! itself, the audience over-indexes on Pedro Pascal (16.56×), Christmas Holiday (20×), Kiernan Shipka (20×), and Mckenna Grace (11.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Dad!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.