Rascasse Audience Intelligence

American Dad! Audience in Germany

A data profile of the people who buy, follow and care about American Dad! in Germany — modelled from more than twelve digital signal sources. American Dad! has an estimated audience of 341,449 people in Germany.

#279among TV series in Germany#928among Movie / TV Show / Series in Germany#2606in Movies & TV

The average American Dad! fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lena Headey, Pedro Pascal, Christmas Holiday, with strongest over-indexing on Lena Headey (64.43× the country average).

Demographically, the American Dad! audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Dad! fan in Germany is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Lena Headey.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Dad! profile in Germany.

Audience size
341K
in Germany
Gender
29.6%♀
70.4% male
Age
31.5
average years
Country rank
#15800
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Dad! viewers

29.6% are female, 70.4% are male, average age 31.5.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for American Dad! audience in Germany
MetricValue
Female29.6%
Male70.4%
Average age31.5
Estimated audience size341,449
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the American Dad! audience in Germany
Age bracketShare%
16-1937%
20-2924%
30-3920%
40-4911%
50+6%
Fig. 04

Worldwide distribution

4.9%

of the worldwide American Dad! audience comes from Germany.

Worldwide audience distribution share by country for American Dad!
CountryShare
United States43.6%
United Kingdom6.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Dad! audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Dad! fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.20×
02Nordrhein-Westfalen~80K1.04×
03Sachsen~20K1.04×
04Thüringen~9K1.04×
05Hamburg~8K1.04×
06Hessen~30K1.03×
07Rheinland-Pfalz~20K1.03×
08Berlin~20K1.03×
09Niedersachsen~30K1.01×
10Mecklenburg-Vorpommern~6K0.99×
11Schleswig-Holstein~10K0.96×
12Saarland~4K0.96×
13Bremen~3K0.95×
14Brandenburg~10K0.93×
15Bayern~50K0.89×
16Baden-Württemberg~40K0.89×
Fig. 06

Affinity by region

Affinity by region — American Dad!, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Dad! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Dad! audience
#·InterestCategoryAffinity×
01Lena HeadeyMovies & TV64.43×
02Captain America's shieldLiterature58.88×
03Christmas HolidayKids & Family20.00×
04Kiernan ShipkaMovies & TV20.00×
05Nathalie EmmanuelMovies & TV17.12×
06Pedro PascalMovies & TV16.56×
07Karen GillanMovies & TV13.06×
08FuturamaMovies & TV13.02×
09The Witches (book)Literature12.55×
10Chevy ChaseMovies & TV12.33×
11Mckenna GraceMovies & TV11.15×
12Helen MirrenMovies & TV9.15×
13South ParkMovies & TV8.26×
14Scooby-DooMovies & TV3.94×
15GodzillaMovies & TV3.16×
16RedditInternet & Social Media2.78×
17Mobile gameGames2.65×
18TikTokInternet & Social Media2.32×
19Video gamesGames1.97×
20Harry PotterMovies & TV1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Dad! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Dad! audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Social Media UsageJOY1.36×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Dad! audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Family OrientationCONSERVATISM0.71×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Dad! have in Germany?

American Dad! has an estimated audience of 341,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Dad! viewers?

29.6% of American Dad! fans are female, 70.4% are male, with an average age of 31.5 years.

03

Which brands do American Dad! fans like most?

American Dad! fans show strongest brand affinity for Lena Headey (64.43×), Pedro Pascal (16.56×), and Christmas Holiday (20×) over the country average.

04

Where do American Dad! fans live in Germany?

American Dad! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do American Dad! fans also like?

Beyond American Dad! itself, the audience over-indexes on Pedro Pascal (16.56×), Christmas Holiday (20×), Kiernan Shipka (20×), and Mckenna Grace (11.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See American Dad! audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Dad!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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