The Witches (book) Audience in Germany
The Witches (book) has an estimated audience of 275,458 people in Germany. 49.5% are female, 50.5% are male, average age 51.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Downton Abbey, American Dad!, The Voice of Germany, Buckingham Palace, Futurama.
The average The Witches (book) fan in Germany is 51.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Downton Abbey, American Dad!, The Voice of Germany, with strongest over-indexing on Downton Abbey (16.43× the country average). Demographically, the The Witches (book) audience skews balanced with an average age of 51.9, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of The Witches (book) fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 51.9 |
| Estimated audience size | 275,458 |
Audience persona
The typical The Witches (book) fan in Germany is balanced, around 51.9 years old, with strong Indulgence tendencies and a notable affinity for Downton Abbey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,874 | 1.03× |
| Bayern | 69,882 | 0.84× |
| Baden-Württemberg | 55,230 | 0.78× |
| Niedersachsen | 47,084 | 0.94× |
| Hessen | 32,523 | 0.83× |
| Sachsen | 27,250 | 1.07× |
| Rheinland-Pfalz | 23,119 | 0.89× |
| Berlin | 23,103 | 1× |
| Brandenburg | 20,510 | 1.28× |
| Schleswig-Holstein | 18,249 | 0.98× |
| Sachsen-Anhalt | 16,854 | 1.26× |
| Thüringen | 15,676 | 1.19× |
| Hamburg | 12,218 | 1.05× |
| Mecklenburg-Vorpommern | 11,086 | 1.12× |
| Saarland | 5,959 | 0.94× |
| Bremen | 3,524 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Downton Abbey | 16.43× | Movies & TV |
| American Dad! | 20.89× | Movies & TV |
| The Voice of Germany | 8.61× | Movies & TV |
| Buckingham Palace | 23.25× | Travel & Leisure |
| Futurama | 12.9× | Movies & TV |
| Self-awareness | 1.66× | Health |
| Mystery fiction | 2.15× | Literature |
| Comics | 1.53× | Literature |
| Westdeutscher Rundfunk | 1.67× | Movies & TV |
| Champagne | 2.49× | Food & Beverages |
| Manga | 1.56× | Literature |
| Fantastic Beasts and Where to Find Them | 11.05× | Pets & Animals |
| A Day to Remember | 11.18× | Music & Radio |
| Romance novels | 1.6× | Literature |
| Digital art | 1.54× | Arts & Culture |
| captain america | 3.7× | Movies & TV |
| Nicolas Cage | 1.76× | Movies & TV |
| Hippie | 1.56× | Politics & Society |
| London Zoo | 1.85× | Travel & Leisure |
| Jennifer Weist ohne Jennifer Rostock | 7.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.49 |
| Mindfulness | BALANCE | 1.2 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1 |
| Travelling | THRILL | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Indonesia | 15.1% |
| United Kingdom | 7.5% |
See The Witches (book) audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does The Witches (book) have in Germany?
The Witches (book) has an estimated audience of 275,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Witches (book) fans?
49.5% of The Witches (book) fans are female, 50.5% are male, with an average age of 51.9 years.
Which brands do The Witches (book) fans like most?
The Witches (book) fans show strongest brand affinity for Downton Abbey (16.43×), American Dad! (20.89×), and The Voice of Germany (8.61×) over the country average.
Where do The Witches (book) fans live in Germany?
The Witches (book) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,874), Bayern (reach 69,882), and Baden-Württemberg (reach 55,230). These three regions account for the largest share of the active audience.
What other brands do The Witches (book) fans also like?
Beyond The Witches (book) itself, the audience over-indexes on American Dad! (20.89×), The Voice of Germany (8.61×), Buckingham Palace (23.25×), and Futurama (12.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Witches (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.