Rascasse Audience Intelligence

Superhero fiction Audience in Germany

A data profile of the people who buy, follow and care about Superhero fiction in Germany — modelled from more than twelve digital signal sources. Superhero fiction has an estimated audience of 536,985 people in Germany.

#35among Literary genre in Germany#4490among Topic in Germany#192in Literature

The average Superhero fiction fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Stranger Things, Harry Potter, with strongest over-indexing on Superman (8.59× the country average).

Demographically, the Superhero fiction audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Superhero fiction fan in Germany is balanced, around 29.7 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superhero fiction profile in Germany.

Audience size
537K
in Germany
Gender
47.7%♀
52.3% male
Age
29.7
average years
Country rank
#11060
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superhero fiction fans

47.7% are female, 52.3% are male, average age 29.7.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Superhero fiction audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age29.7
Estimated audience size536,985
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Superhero fiction audience in Germany
Age bracketShare%
16-1943%
20-2926%
30-3917%
40-4910%
50+4%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Superhero fiction audience comes from Germany.

Worldwide audience distribution share by country for Superhero fiction
CountryShare
United States31.6%
China8.1%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superhero fiction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Superhero fiction fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.11×
02Hessen~40K1.05×
03Sachsen~30K1.04×
04Hamburg~10K1.03×
05Rheinland-Pfalz~30K1.02×
06Niedersachsen~50K1.00×
07Schleswig-Holstein~20K1.00×
08Brandenburg~20K1.00×
09Baden-Württemberg~70K0.99×
10Bayern~80K0.95×
11Nordrhein-Westfalen~100K0.92×
12Sachsen-Anhalt0.00×
13Saarland0.00×
14Thüringen0.00×
15Mecklenburg-Vorpommern0.00×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Superhero fiction, Germany
0.92×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superhero fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superhero fiction audience
#·InterestCategoryAffinity×
01The CrownMovies & TV12.48×
02Lena HeadeyMovies & TV12.40×
03Jack Reacher (film)Movies & TV12.34×
04Fantastic FourLiterature10.50×
05Spider-ManMovies & TV9.59×
06SupermanMovies & TV8.59×
07Wonder WomanMovies & TV7.87×
08PeacemakerMovies & TV7.32×
09Anime conventionLiterature6.56×
10Comic bookLiterature6.49×
11Scooby-DooMovies & TV6.36×
12Stranger ThingsMovies & TV6.08×
13Anime and manga fandomLiterature5.83×
14House of the DragonMovies & TV4.77×
15Harry PotterMovies & TV3.68×
16TikTokInternet & Social Media3.45×
17DesignHome & Garden2.11×
18ReadingLiterature2.09×
19MusicBusiness & Career1.89×
20dB’sMusic & Radio1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superhero fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superhero fiction audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.07×
Community OrientationOPEN1.97×
MindfulnessBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superhero fiction audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Quality AwarenessPREMIUM0.69×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Superhero fiction have in Germany?

Superhero fiction has an estimated audience of 536,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Superhero fiction fans?

47.7% of Superhero fiction fans are female, 52.3% are male, with an average age of 29.7 years.

03

Which brands do Superhero fiction fans like most?

Superhero fiction fans show strongest brand affinity for Superman (8.59×), Stranger Things (6.08×), and Harry Potter (3.68×) over the country average.

04

Where do Superhero fiction fans live in Germany?

Superhero fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Superhero fiction fans also like?

Beyond Superhero fiction itself, the audience over-indexes on Stranger Things (6.08×), Harry Potter (3.68×), Peacemaker (7.32×), and TikTok (3.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Superhero fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Superhero fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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