House of the Dragon Audience in Germany

House of the Dragon logo

House of the Dragon has an estimated audience of 2,465,294 people in Germany. 48.9% are female, 51.1% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Dinklage, Kit Harington, Harry Potter, The Hobbit, Batman.

The average House of the Dragon fan in Germany is 32.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Dinklage, Kit Harington, Harry Potter, with strongest over-indexing on Peter Dinklage (23.78× the country average). Demographically, the House of the Dragon audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of House of the Dragon fans

Demographic split for House of the Dragon audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age32.1
Estimated audience size2,465,294

Audience persona

The typical House of the Dragon fan in Germany is balanced, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peter Dinklage.

Top regions in Germany

Top regions ranked by reach for House of the Dragon in Germany
RegionReachAffinity
Nordrhein-Westfalen606,4791.12×
Bayern414,4021.05×
Baden-Württemberg311,1280.92×
Niedersachsen258,0501.08×
Hessen212,6931.13×
Berlin125,0031.13×
Rheinland-Pfalz121,5060.98×
Sachsen110,6220.91×
Schleswig-Holstein89,3751.01×
Brandenburg71,1190.93×
Sachsen-Anhalt65,2581.02×
Thüringen58,8500.94×
Hamburg55,526
Mecklenburg-Vorpommern42,5730.9×
Saarland27,3620.9×
Bremen20,2250.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House of the Dragon audience
BrandAffinityCategory
Peter Dinklage23.78×Movies & TV
Kit Harington22.97×Movies & TV
Harry Potter3.12×Movies & TV
The Hobbit14.54×Movies & TV
Batman3.77×Movies & TV
Jotex26.88×Shopping
Winona Ryder7.05×Movies & TV
Anthony Hopkins10.39×Movies & TV
Livemusic3.8×Music & Radio
Superman3.44×Movies & TV
Oblivion (2013 film)6.46×Movies & TV
Mila Kunis9.24×Movies & TV
David Harbour7.14×Movies & TV
Scooby-Doo5.1×Movies & TV
Emilia Clarke7.3×Movies & TV
Maisie Williams12.83×Movies & TV
Millie Bobby Brown4.4×Movies & TV
Hugendubel4.17×Shopping
Jason Momoa5.28×Movies & TV
Kristen Bell9.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House of the Dragon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
ExtroversionTHRILL1.57
SustainabilityBALANCE1.35
Early Adopter MentalityPOWER1.2
Pet OwnershipJOY1.18
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for House of the Dragon
CountryShare
United States25.6%
Germany8.7%
United Kingdom7.7%

See House of the Dragon audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does House of the Dragon have in Germany?

House of the Dragon has an estimated audience of 2,465,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of House of the Dragon fans?

48.9% of House of the Dragon fans are female, 51.1% are male, with an average age of 32.1 years.

Which brands do House of the Dragon fans like most?

House of the Dragon fans show strongest brand affinity for Peter Dinklage (23.78×), Kit Harington (22.97×), and Harry Potter (3.12×) over the country average.

Where do House of the Dragon fans live in Germany?

House of the Dragon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 606,479), Bayern (reach 414,402), and Baden-Württemberg (reach 311,128). These three regions account for the largest share of the active audience.

What other brands do House of the Dragon fans also like?

Beyond House of the Dragon itself, the audience over-indexes on Kit Harington (22.97×), Harry Potter (3.12×), The Hobbit (14.54×), and Batman (3.77×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for House of the Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.