House of the Dragon Audience in Germany
House of the Dragon has an estimated audience of 2,465,294 people in Germany. 48.9% are female, 51.1% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Marmara University, Dog breed, Google Home, Personalised Gifts.
The average House of the Dragon fan in Germany is 32.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Marmara University, Dog breed, with strongest over-indexing on Loincloth (8.89× the country average). Demographically, the House of the Dragon audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of House of the Dragon fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 32.1 |
| Estimated audience size | 2,465,294 |
Audience persona
The typical House of the Dragon fan in Germany is balanced, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 606,479 | 1.12× |
| Bayern | 414,402 | 1.05× |
| Baden-Württemberg | 311,128 | 0.92× |
| Niedersachsen | 258,050 | 1.08× |
| Hessen | 212,693 | 1.13× |
| Berlin | 125,003 | 1.13× |
| Rheinland-Pfalz | 121,506 | 0.98× |
| Sachsen | 110,622 | 0.91× |
| Schleswig-Holstein | 89,375 | 1.01× |
| Brandenburg | 71,119 | 0.93× |
| Sachsen-Anhalt | 65,258 | 1.02× |
| Thüringen | 58,850 | 0.94× |
| Hamburg | 55,526 | 1× |
| Mecklenburg-Vorpommern | 42,573 | 0.9× |
| Saarland | 27,362 | 0.9× |
| Bremen | 20,225 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 8.89× | Fashion & Accessoires |
| Marmara University | 27.5× | Business & Career |
| Dog breed | 1.75× | Pets & Animals |
| Google Home | 7.58× | Technology & Electronics |
| Personalised Gifts | 2.5× | Home & Garden |
| Figure painting (hobby) | 4.79× | Arts & Culture |
| Progressive rock | 1.53× | Music & Radio |
| Hauptschule | 7.05× | Kids & Family |
| Grace Slick | 7.86× | Music & Radio |
| Hobbs | 12.83× | Shopping |
| Handmade Gifts | 1.58× | Kids & Family |
| Kuopio | 11.46× | Travel & Leisure |
| KLIX (AM) | 1.75× | Music & Radio |
| Goop | 5.15× | Internet & Social Media |
| Hocus Pocus | 5.07× | Movies & TV |
| Staycation | 2.49× | Home & Garden |
| Corona (band) | 1.57× | Music & Radio |
| Hypertext | 1.69× | Technology & Electronics |
| Goon | 3.28× | Movies & TV |
| Gloria | 2.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.64 |
| Extroversion | THRILL | 1.57 |
| Sustainability | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.2 |
| Pet Ownership | JOY | 1.18 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Germany | 8.7% |
| United Kingdom | 7.7% |
See House of the Dragon audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does House of the Dragon have in Germany?
House of the Dragon has an estimated audience of 2,465,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of House of the Dragon fans?
48.9% of House of the Dragon fans are female, 51.1% are male, with an average age of 32.1 years.
Which brands do House of the Dragon fans like most?
House of the Dragon fans show strongest brand affinity for Loincloth (8.89×), Marmara University (27.5×), and Dog breed (1.75×) over the country average.
Where do House of the Dragon fans live in Germany?
House of the Dragon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 606,479), Bayern (reach 414,402), and Baden-Württemberg (reach 311,128). These three regions account for the largest share of the active audience.
What other brands do House of the Dragon fans also like?
Beyond House of the Dragon itself, the audience over-indexes on Marmara University (27.5×), Dog breed (1.75×), Google Home (7.58×), and Personalised Gifts (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for House of the Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.