A data profile of the people who buy, follow and care about House of the Dragon in United Kingdom — modelled from more than twelve digital signal sources. House of the Dragon has an estimated audience of 4,429,270 people in United Kingdom.
The average House of the Dragon fan in United Kingdom is 33.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, Game of Thrones, Zootopia, with strongest over-indexing on Superman (4.14× the country average).
Demographically, the House of the Dragon audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical House of the Dragon fan in United Kingdom is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the House of the Dragon profile in United Kingdom.
54.1% are female, 45.9% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 33.8 |
| Estimated audience size | 4,429,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide House of the Dragon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.7% |
| India | 11.2% |
| Germany | 10.9% |
Where the House of the Dragon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.80× | |
| 02 | Yorkshire and the Humber | ~500K | 1.39× | |
| 03 | West Midlands | ~300K | 1.39× | |
| 04 | North East | ~200K | 1.22× | |
| 05 | South East | ~600K | 1.00× | |
| 06 | South West | ~300K | 0.85× | |
| 07 | East Midlands | ~300K | 0.85× | |
| 08 | East of England | ~300K | 0.81× | |
| 09 | Wales | ~200K | 0.78× | |
| 10 | Scotland | ~300K | 0.74× | |
| 11 | Northern Ireland | ~90K | 0.71× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the House of the Dragon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kung Fu Panda | Movies & TV | 16.30× | ||
| 02 | Fantastic Beasts and Where to Find Them | Pets & Animals | 15.51× | ||
| 03 | Zootopia | Movies & TV | 14.98× | ||
| 04 | The Hobbit | Movies & TV | 12.65× | ||
| 05 | Star Trek | Movies & TV | 9.86× | ||
| 06 | Pirates of the Caribbean (film series) | Movies & TV | 8.23× | ||
| 07 | Henry Cavill | Movies & TV | 5.74× | ||
| 08 | Game of Thrones | Movies & TV | 5.68× | ||
| 09 | Millie Bobby Brown | Movies & TV | 5.23× | ||
| 10 | Bruce Willis | Movies & TV | 4.91× | ||
| 11 | Jennifer Lawrence | Movies & TV | 4.84× | ||
| 12 | Ryan Gosling | Movies & TV | 4.80× | ||
| 13 | The Entertainer | Movies & TV | 4.46× | ||
| 14 | Superman | Movies & TV | 4.14× | ||
| 15 | Robert Redford | Movies & TV | 3.78× | ||
| 16 | Batman | Movies & TV | 3.71× | ||
| 17 | Britney Spears | Music & Radio | 3.38× | ||
| 18 | Harry Potter | Movies & TV | 3.02× | ||
| 19 | Livemusic | Music & Radio | 2.99× | ||
| 20 | Donald Trump | Politics & Society | 2.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Pet Ownership | JOY | 1.48× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× |
House of the Dragon has an estimated audience of 4,429,270 people in United Kingdom, concentrated in England and South East.
54.1% of House of the Dragon fans are female, 45.9% are male, with an average age of 33.8 years.
House of the Dragon fans show strongest brand affinity for Superman (4.14×), Game of Thrones (5.68×), and Zootopia (14.98×) over the country average.
House of the Dragon fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond House of the Dragon itself, the audience over-indexes on Game of Thrones (5.68×), Zootopia (14.98×), Harry Potter (3.02×), and Batman (3.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for House of the Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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