Rascasse Audience Intelligence

House of the Dragon Audience in France

A data profile of the people who buy, follow and care about House of the Dragon in France — modelled from more than twelve digital signal sources. House of the Dragon has an estimated audience of 2,670,158 people in France.

The average House of the Dragon fan in France is 28.5 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (259.72× the country average).

Demographically, the House of the Dragon audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical House of the Dragon fan in France is balanced, around 28.5 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House of the Dragon profile in France.

Audience size
2.7M
in France
Gender
50.4%
49.6% male
Age
28.5
average years
Country rank
#1669
Movie / TV Show / Series in France
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House of the Dragon viewers

50.4% are female, 49.6% are male, average age 28.5.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for House of the Dragon audience in France
MetricValue
Female50.4%
Male49.6%
Average age28.5
Estimated audience size2,670,158
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the House of the Dragon audience in France
Age bracketShare%
16-1947%
20-2926%
30-3914%
40-497%
50+5%
Fig. 04

Worldwide distribution

4.9%

of the worldwide House of the Dragon audience comes from France.

Worldwide audience distribution share by country for House of the Dragon
CountryShare
United States29.7%
India11.2%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House of the Dragon audience in France is strongest.

Fig. 05

Top regions by affinity

House of the Dragon fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~600K1.23×
02Brittany~100K1.07×
03Auvergne-Rhône-Alpes~300K1.04×
04Provence-Alpes-Côte d'Azur~200K1.04×
05Nouvelle-Aquitaine~200K1.02×
06Occitanie~200K1.02×
07Hauts-de-France~200K1.00×
08Grand Est~200K0.99×
09Pays de la Loire~100K0.98×
10Centre-Val de Loire~100K0.97×
11Normandy~100K0.92×
12Bourgogne-Franche-Comté~100K0.90×
13Corsica~10K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House of the Dragon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House of the Dragon audience
#·InterestCategoryAffinity×
01Love & SexKids & Family259.72×
02SelfridgesShopping195.60×
03Plants vs. ZombiesGames53.22×
04John Wick 2Movies & TV37.31×
05Christmas GiftKids & Family29.49×
06Christmas treeKids & Family28.58×
07Girl powerPolitics & Society20.27×
08House of Cards (U.S. TV series)Movies & TV18.45×
09Transformers (toy line)Kids & Family17.90×
10Fantastic Beasts and Where to Find ThemPets & Animals17.64×
11The HobbitMovies & TV16.15×
12Wireless speakersTechnology & Electronics13.36×
13The SopranosMovies & TV12.39×
14The Lord of the RingsMovies & TV11.93×
15Tom HanksMovies & TV8.43×
16Broadcasting of sports eventsMovies & TV8.08×
17ZootopiaMovies & TV7.55×
18Laetitia CastaMovies & TV6.92×
19BatmanMovies & TV4.89×
20Game of ThronesMovies & TV4.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House of the Dragon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by House of the Dragon audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.08×
MindfulnessBALANCE2.80×
PatriotismCONSERVATISM2.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by House of the Dragon audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
IndulgenceJOY0.82×
Convenience OrientationPREMIUM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does House of the Dragon have in France?

House of the Dragon has an estimated audience of 2,670,158 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of House of the Dragon viewers?

50.4% of House of the Dragon fans are female, 49.6% are male, with an average age of 28.5 years.

03

Which brands do House of the Dragon fans like most?

House of the Dragon fans show strongest brand affinity for Love & Sex (259.72×), Christmas Gift (29.49×), and Christmas tree (28.58×) over the country average.

04

Where do House of the Dragon fans live in France?

House of the Dragon fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do House of the Dragon fans also like?

Beyond House of the Dragon itself, the audience over-indexes on Christmas Gift (29.49×), Christmas tree (28.58×), Girl power (20.27×), and Batman (4.89×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for House of the Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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