Rascasse Audience Intelligence

The Voice of Germany Audience in Germany

Name: The Voice of Germany — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Voice of Germany in Germany — modelled from more than twelve digital signal sources. The Voice of Germany has an estimated audience of 1,858,835 people in Germany.

#1among Casting show in Germany #90among Movie / TV Show / Series in Germany #315in Movies & TV

The average The Voice of Germany fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dieter Bohlen, Opodo, PurpleDiscoMachine, with strongest over-indexing on Dieter Bohlen (8.91× the country average).

Demographically, the The Voice of Germany audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Voice of Germany fan in Germany is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Dieter Bohlen.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Casting show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Voice of Germany profile in Germany.

Audience size

1.9M

in Germany

Gender

65.1%♀

34.9% male

Age

41.6

average years

Country rank

#3626

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Voice of Germany viewers

65.1% are female, 34.9% are male, average age 41.6.

Fig. 02

Gender split

65.1%

Female

34.9%

Male

Demographic split for The Voice of Germany audience in Germany
Metric	Value
Female	65.1%
Male	34.9%
Average age	41.6
Estimated audience size	1,858,835

Fig. 03

Age distribution

Age distribution of the The Voice of Germany audience in Germany
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		22%
40-49		25%
50+		22%

Fig. 04

Worldwide distribution

72.0%

of the worldwide The Voice of Germany audience comes from Germany.

Worldwide audience distribution share by country for The Voice of Germany
Country	Share
Germany	72.0%
Austria	7.3%
Switzerland	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Voice of Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Voice of Germany fans by region: top regions in Germany
#	Region	Reach	×
01	Saarland	~30K	1.31×
02	Niedersachsen	~200K	1.19×
03	Schleswig-Holstein	~80K	1.13×
04	Rheinland-Pfalz	~100K	1.12×
05	Brandenburg	~60K	1.08×
06	Baden-Württemberg	~300K	1.04×
07	Thüringen	~50K	0.99×
08	Bayern	~300K	0.97×
09	Sachsen-Anhalt	~50K	0.97×
10	Nordrhein-Westfalen	~400K	0.96×
11	Hamburg	~40K	0.91×
12	Mecklenburg-Vorpommern	~30K	0.91×
13	Hessen	~100K	0.90×
14	Sachsen	~80K	0.90×
15	Bremen	~10K	0.86×
16	Berlin	~70K	0.78×

Affinity by region — The Voice of Germany, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Voice of Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Voice of Germany audience
#	Interest	Category	×
01	Dieter Bohlen	Music & Radio	8.91×
02	Opodo	Travel & Leisure	7.00×
03	PurpleDiscoMachine	Music & Radio	6.87×
04	Algemeen Dagblad	News	5.68×
05	Sarah Lombardi	Music & Radio	5.12×
06	Beetlejuice	Movies & TV	4.84×
07	Wincent Weiss	Music & Radio	3.92×
08	Let's Dance (German TV series)	Movies & TV	3.79×
09	Gute Zeiten, schlechte Zeiten	Movies & TV	3.59×
10	Lena Meyer-Landrut	Music & Radio	3.55×
11	Sarah Connor	Music & Radio	3.41×
12	Sat.1	Movies & TV	3.00×
13	Barbie	Movies & TV	2.10×
14	Current events	Arts & Culture	1.73×
15	Advertising	Business & Career	1.73×
16	Culture	Literature	1.70×
17	Social media	Business & Career	1.63×
18	Germany	Travel & Leisure	1.59×
19	Bild	News	1.56×
20	Europe	Travel & Leisure	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Voice of Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Voice of Germany audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.40×
Social Media Usage	JOY	1.24×
Individualism	JOY	1.15×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Voice of Germany audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.84×
Career Orientation	POWER	0.92×
Indulgence	JOY	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Voice of Germany have in Germany?

The Voice of Germany has an estimated audience of 1,858,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Voice of Germany viewers?

65.1% of The Voice of Germany fans are female, 34.9% are male, with an average age of 41.6 years.

Which brands do The Voice of Germany fans like most?

The Voice of Germany fans show strongest brand affinity for Dieter Bohlen (8.91×), Opodo (7×), and PurpleDiscoMachine (6.87×) over the country average.

Where do The Voice of Germany fans live in Germany?

The Voice of Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do The Voice of Germany fans also like?

Beyond The Voice of Germany itself, the audience over-indexes on Opodo (7×), PurpleDiscoMachine (6.87×), Gute Zeiten, schlechte Zeiten (3.59×), and Let's Dance (German TV series) (3.79×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for The Voice of Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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