The Voice of Germany Audience in Germany
The Voice of Germany has an estimated audience of 1,868,910 people in Germany. 65.1% are female, 34.9% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dieter Bohlen, Opodo, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, Beetlejuice.
The average The Voice of Germany fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dieter Bohlen, Opodo, Let's Dance (German TV series), with strongest over-indexing on Dieter Bohlen (8.91× the country average). Demographically, the The Voice of Germany audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Casting show
Demographics of The Voice of Germany fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.6 |
| Estimated audience size | 1,868,910 |
Audience persona
The typical The Voice of Germany fan in Germany is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for Dieter Bohlen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 407,940 | 1× |
| Bayern | 300,914 | 1× |
| Baden-Württemberg | 271,576 | 1.07× |
| Niedersachsen | 223,038 | 1.23× |
| Hessen | 130,855 | 0.92× |
| Rheinland-Pfalz | 108,138 | 1.15× |
| Sachsen | 79,628 | 0.87× |
| Schleswig-Holstein | 76,181 | 1.14× |
| Berlin | 67,591 | 0.81× |
| Brandenburg | 59,619 | 1.03× |
| Thüringen | 47,128 | 0.99× |
| Sachsen-Anhalt | 43,843 | 0.91× |
| Hamburg | 39,399 | 0.93× |
| Mecklenburg-Vorpommern | 31,254 | 0.88× |
| Saarland | 29,570 | 1.29× |
| Bremen | 12,782 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dieter Bohlen | 8.91× | Music & Radio |
| Opodo | 7× | Travel & Leisure |
| Let's Dance (German TV series) | 3.79× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.59× | Movies & TV |
| Beetlejuice | 4.84× | Movies & TV |
| Germany | 1.59× | Travel & Leisure |
| Marc Eggers | 8.53× | Internet & Social Media |
| Sat.1 | 3× | Movies & TV |
| Culture | 1.7× | Literature |
| Current events | 1.73× | Arts & Culture |
| Bild | 1.56× | News |
| Das Supertalent | 8.53× | Movies & TV |
| Wirtz | 2.82× | Music & Radio |
| Barbie | 2.1× | Movies & TV |
| Nadja abd el Farrag | 4.38× | Movies & TV |
| Europe | 1.5× | Travel & Leisure |
| Gala | 1.74× | News |
| Social media | 1.63× | Business & Career |
| Wincent Weiss | 3.92× | Music & Radio |
| Advertising | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.14 |
| Community Orientation | OPEN | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Tradition | CONSERVATISM | 1.05 |
| Healthy Lifestyle | BALANCE | 1 |
| Creativity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.4% |
| Austria | 7.4% |
| Switzerland | 4.5% |
See The Voice of Germany audiences in other countries
More Casting show audiences in Germany
- Das Supertalent (765,264)
- The Voice of the Martyrs - USA (271,934)
- The Voice UK (96,724)
- dsds deutschland sucht den superstar (60,130)
- The Voice of Poland (19,908)
Frequently asked questions
How many fans does The Voice of Germany have in Germany?
The Voice of Germany has an estimated audience of 1,868,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Voice of Germany fans?
65.1% of The Voice of Germany fans are female, 34.9% are male, with an average age of 41.6 years.
Which brands do The Voice of Germany fans like most?
The Voice of Germany fans show strongest brand affinity for Dieter Bohlen (8.91×), Opodo (7×), and Let's Dance (German TV series) (3.79×) over the country average.
Where do The Voice of Germany fans live in Germany?
The Voice of Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 407,940), Bayern (reach 300,914), and Baden-Württemberg (reach 271,576). These three regions account for the largest share of the active audience.
What other brands do The Voice of Germany fans also like?
Beyond The Voice of Germany itself, the audience over-indexes on Opodo (7×), Let's Dance (German TV series) (3.79×), Gute Zeiten, schlechte Zeiten (3.59×), and Beetlejuice (4.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Voice of Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.