Das Supertalent Audience in Germany
Das Supertalent has an estimated audience of 765,263 people in Germany. 59.6% are female, 40.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Marc Eggers, Dieter Bohlen, Michelle, Gute Zeiten, schlechte Zeiten, Wetter.com.
The average Das Supertalent fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Marc Eggers, Dieter Bohlen, Michelle, with strongest over-indexing on Marc Eggers (19.36× the country average). Demographically, the Das Supertalent audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Casting show
Demographics of Das Supertalent fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 36.4 |
| Estimated audience size | 765,263 |
Audience persona
The typical Das Supertalent fan in Germany is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Marc Eggers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,947 | 0.88× |
| Bayern | 83,775 | 0.68× |
| Niedersachsen | 82,648 | 1.11× |
| Baden-Württemberg | 70,859 | 0.68× |
| Sachsen | 51,169 | 1.36× |
| Hessen | 35,174 | 0.6× |
| Rheinland-Pfalz | 34,227 | 0.89× |
| Sachsen-Anhalt | 33,333 | 1.68× |
| Brandenburg | 31,225 | 1.32× |
| Thüringen | 28,976 | 1.49× |
| Schleswig-Holstein | 28,218 | 1.03× |
| Mecklenburg-Vorpommern | 23,699 | 1.62× |
| Berlin | 20,905 | 0.61× |
| Saarland | 9,063 | 0.96× |
| Hamburg | 7,847 | 0.45× |
| Bremen | 4,091 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marc Eggers | 19.36× | Internet & Social Media |
| Dieter Bohlen | 5.86× | Music & Radio |
| Michelle | 4× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 3.14× | Movies & TV |
| Wetter.com | 2.41× | Home & Garden |
| Florian Silbereisen | 3.27× | Music & Radio |
| Let's Dance (German TV series) | 2.83× | Movies & TV |
| Roland Kaiser | 2.95× | Music & Radio |
| Helene Fischer | 2.44× | Music & Radio |
| Netto Marken-Discount | 1.89× | Shopping |
| Schlager music | 2.49× | Music & Radio |
| Bill Kaulitz | 5.02× | Music & Radio |
| Stefan Mross | 3.75× | Music & Radio |
| Beatrice Egli | 3.29× | Music & Radio |
| Thomas Gottschalk | 2.53× | Movies & TV |
| Gala | 1.72× | News |
| Deichmann | 1.85× | Shopping |
| Storm of Love | 2.76× | Movies & TV |
| Natural World | 1.74× | Fashion & Accessoires |
| Lieferando.de | 1.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.11 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.1% |
| Austria | 8.4% |
| Switzerland | 4.8% |
See Das Supertalent audiences in other countries
More Casting show audiences in Germany
- The Voice of Germany (1,868,910)
- The Voice of the Martyrs - USA (271,934)
- The Voice UK (96,724)
- dsds deutschland sucht den superstar (60,130)
- The Voice of Poland (19,908)
Frequently asked questions
How many fans does Das Supertalent have in Germany?
Das Supertalent has an estimated audience of 765,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Das Supertalent fans?
59.6% of Das Supertalent fans are female, 40.4% are male, with an average age of 36.4 years.
Which brands do Das Supertalent fans like most?
Das Supertalent fans show strongest brand affinity for Marc Eggers (19.36×), Dieter Bohlen (5.86×), and Michelle (4×) over the country average.
Where do Das Supertalent fans live in Germany?
Das Supertalent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,947), Bayern (reach 83,775), and Niedersachsen (reach 82,648). These three regions account for the largest share of the active audience.
What other brands do Das Supertalent fans also like?
Beyond Das Supertalent itself, the audience over-indexes on Dieter Bohlen (5.86×), Michelle (4×), Gute Zeiten, schlechte Zeiten (3.14×), and Wetter.com (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Das Supertalent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.