The Witches (book) Audience in United States

The Witches (book) logo

The Witches (book) has an estimated audience of 1,258,767 people in United States. 77.4% are female, 22.6% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Product design, Jingoism, Throne of Glass.

The average The Witches (book) fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Product design, with strongest over-indexing on Grinch (4.21× the country average). Demographically, the The Witches (book) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Witches (book) fans

Demographic split for The Witches (book) audience in United States
MetricValue
Female77.4%
Male22.6%
Average age36.7
Estimated audience size1,258,767

Audience persona

The typical The Witches (book) fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for The Witches (book) in United States
RegionReachAffinity
California162,6241.17×
Texas114,6071.06×
Florida72,8640.86×
New York72,6591.03×
Illinois44,7801.07×
Pennsylvania43,5881.03×
Ohio38,4390.99×
Georgia36,9420.95×
North Carolina36,9060.97×
Michigan33,9101.03×
Washington30,7271.22×
Virginia30,3180.99×
Massachusetts29,0011.17×
New Jersey27,9000.87×
Arizona25,2920.98×
Tennessee24,5730.97×
Indiana23,1891.01×
Colorado23,0101.16×
Missouri20,6981.02×
Oregon19,6371.36×
Maryland19,0520.88×
Wisconsin17,9980.95×
Minnesota17,6290.98×
Kentucky16,2981.03×
Utah16,1841.44×
South Carolina15,7420.83×
Louisiana15,3380.94×
Alabama14,5930.83×
Oklahoma14,1431.01×
Connecticut12,6141×
Nevada12,0230.99×
Arkansas10,2030.98×
Kansas9,2730.93×
Iowa9,0380.87×
Mississippi8,6160.83×
New Mexico7,1421.13×
Idaho6,9901.11×
New Hampshire5,9511.2×
Nebraska5,6500.9×
West Virginia5,6330.96×
Maine5,0861.13×
Hawaii4,5460.84×
Rhode Island4,3011.07×
Washington, District of Columbia3,5820.95×
Montana3,5591.02×
Delaware2,7190.78×
Alaska2,6460.98×
Vermont2,5611.16×
South Dakota2,1420.74×
North Dakota1,9730.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Witches (book) audience
BrandAffinityCategory
Grinch4.21×Movies & TV
Vocal harmony4.09×Music & Radio
Product design1.69×Business & Career
Jingoism1.81×Politics & Society
Throne of Glass5.98×Literature
Israel1.71×Travel & Leisure
UK garage4.4×Music & Radio
Gloria5.98×Music & Radio
Grace Slick5.98×Music & Radio
Home staging3.5×Home & Garden
Goop3.53×Internet & Social Media
Hebe4.16×Home & Garden
Pro-Ject2.52×Music & Radio
Kendra Scott1.75×Fashion & Accessoires
Governor of Michigan4.41×Politics & Society
Wok3.88×Food & Beverages
edureka20.35×Business & Career
Nurse education1.78×Kids & Family
JDSU1.66×Business & Career
Stamp collecting2.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Witches (book) audience
TraitClusterScore
Luxury OrientationPREMIUM1.29
ExtroversionTHRILL1.25
Price SensitivityPREMIUM1.25
Risk AppetiteTHRILL1.22
MindfulnessBALANCE1.2
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for The Witches (book)
CountryShare
United States29.5%
Indonesia15.1%
United Kingdom7.5%

See The Witches (book) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Witches (book) have in United States?

The Witches (book) has an estimated audience of 1,258,767 people in United States, concentrated in California and Texas.

What is the gender split and age of The Witches (book) fans?

77.4% of The Witches (book) fans are female, 22.6% are male, with an average age of 36.7 years.

Which brands do The Witches (book) fans like most?

The Witches (book) fans show strongest brand affinity for Grinch (4.21×), Vocal harmony (4.09×), and Product design (1.69×) over the country average.

Where do The Witches (book) fans live in United States?

The Witches (book) fans in United States are most concentrated in California (reach 162,624), Texas (reach 114,607), and Florida (reach 72,864). These three regions account for the largest share of the active audience.

What other brands do The Witches (book) fans also like?

Beyond The Witches (book) itself, the audience over-indexes on Vocal harmony (4.09×), Product design (1.69×), Jingoism (1.81×), and Throne of Glass (5.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Witches (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.