Rascasse Audience Intelligence

The Witches (book) Audience in United States

A data profile of the people who buy, follow and care about The Witches (book) in United States — modelled from more than twelve digital signal sources. The Witches (book) has an estimated audience of 1,300,129 people in United States.

#142among Book / Manga / Comic in United States#371in Literature

The average The Witches (book) fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mega Millions, Powerball, Liga MX, with strongest over-indexing on Mega Millions (5.98× the country average).

Demographically, the The Witches (book) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Witches (book) fan in United States is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Mega Millions.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Witches (book) profile in United States.

Audience size
1.3M
in United States
Gender
77.4%♀
22.6% male
Age
36.7
average years
Country rank
#19707
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Witches (book) fans

77.4% are female, 22.6% are male, average age 36.7.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for The Witches (book) audience in United States
MetricValue
Female77.4%
Male22.6%
Average age36.7
Estimated audience size1,300,129
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the The Witches (book) audience in United States
Age bracketShare%
16-1913%
20-2931%
30-3931%
40-4916%
50+9%
Fig. 04

Worldwide distribution

26.6%

of the worldwide The Witches (book) audience comes from United States.

Worldwide audience distribution share by country for The Witches (book)
CountryShare
United States26.6%
Indonesia13.2%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Witches (book) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Witches (book) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.42×
02Oregon~20K1.31×
03New Hampshire~6K1.22×
04New Mexico~8K1.20×
05Washington~30K1.17×
06Vermont~3K1.16×
07Massachusetts~30K1.15×
08California~200K1.14×
09Maine~5K1.14×
10Colorado~20K1.13×
11Idaho~7K1.12×
12Rhode Island~4K1.11×
13Alaska~3K1.10×
14Texas~100K1.04×
15Kentucky~20K1.04×
16Montana~4K1.04×
17Arizona~30K1.02×
18Oklahoma~10K1.02×
19Illinois~40K1.01×
20Pennsylvania~40K0.99×
21Missouri~20K0.99×
22Connecticut~10K0.99×
23Michigan~30K0.98×
24Indiana~20K0.98×
25West Virginia~6K0.98×
26Ohio~40K0.97×
27Virginia~30K0.97×
28Tennessee~20K0.97×
29New York~70K0.96×
30Arkansas~10K0.96×
31North Carolina~40K0.95×
32Louisiana~20K0.95×
33Nevada~10K0.95×
34Wisconsin~20K0.94×
35Minnesota~20K0.94×
36Kansas~9K0.94×
37Georgia~40K0.92×
38Washington, District of Columbia~3K0.92×
39Nebraska~6K0.91×
40Mississippi~9K0.89×
41Iowa~9K0.88×
42Maryland~20K0.87×
43Hawaii~5K0.87×
44Alabama~20K0.86×
45North Dakota~2K0.86×
46New Jersey~30K0.85×
47South Carolina~20K0.85×
48Delaware~3K0.85×
49Florida~70K0.82×
50South Dakota~2K0.82×
Fig. 06

Affinity by region

Affinity by region — The Witches (book), United States
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Witches (book) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Witches (book) audience
#·InterestCategoryAffinity×
01Mega MillionsGames5.98×
02Ethan HawkeMovies & TV5.98×
03Alexander SkarsgårdMovies & TV5.98×
04Jeremy Allen WhiteMovies & TV5.98×
05Emmy RossumMovies & TV5.98×
06Liga MXSports5.32×
07FedEx OfficeBusiness & Career5.13×
08Halloween costumeKids & Family4.82×
09LotteryGames4.21×
10Anne HathawayMovies & TV4.00×
11Barnes & NobleLiterature3.39×
12PowerballGames3.18×
13Obsessed (2009 film)Movies & TV3.13×
14SubwayFood & Beverages2.15×
15FedExBusiness & Career2.05×
16Subscription business modelShopping1.96×
17RedditInternet & Social Media1.87×
18Pizza HutFood & Beverages1.85×
19McDonald'sFood & Beverages1.74×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Witches (book) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Witches (book) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.44×
Price SensitivityPREMIUM1.28×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Witches (book) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.80×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Witches (book) have in United States?

The Witches (book) has an estimated audience of 1,300,129 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Witches (book) fans?

77.4% of The Witches (book) fans are female, 22.6% are male, with an average age of 36.7 years.

03

Which brands do The Witches (book) fans like most?

The Witches (book) fans show strongest brand affinity for Mega Millions (5.98×), Powerball (3.18×), and Liga MX (5.32×) over the country average.

04

Where do The Witches (book) fans live in United States?

The Witches (book) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Witches (book) fans also like?

Beyond The Witches (book) itself, the audience over-indexes on Powerball (3.18×), Liga MX (5.32×), Ethan Hawke (5.98×), and Subway (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Witches (book) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Witches (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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