Rascasse Audience Intelligence

Independent film Audience in Germany

A data profile of the people who buy, follow and care about Independent film in Germany — modelled from more than twelve digital signal sources. Independent film has an estimated audience of 3,776,131 people in Germany.

#14among Movie genre in Germany#982among Topic in Germany#115in Movies & TV

The average Independent film fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, TikTok, Verivox, with strongest over-indexing on Harry Potter (1.63× the country average).

Demographically, the Independent film audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Independent film fan in Germany is balanced, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independent film profile in Germany.

Audience size
3.8M
in Germany
Gender
54.4%♀
45.6% male
Age
37.3
average years
Country rank
#1586
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independent film fans

54.4% are female, 45.6% are male, average age 37.3.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Independent film audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age37.3
Estimated audience size3,776,131
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Independent film audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Independent film audience comes from Germany.

Worldwide audience distribution share by country for Independent film
CountryShare
United States21.7%
China7.2%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independent film audience in Germany is strongest.

Fig. 05

Top regions by affinity

Independent film fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.52×
02Hessen~300K1.08×
03Hamburg~90K1.07×
04Niedersachsen~400K1.04×
05Nordrhein-Westfalen~900K1.03×
06Schleswig-Holstein~100K1.01×
07Baden-Württemberg~500K1.00×
08Bremen~30K0.99×
09Sachsen~200K0.98×
10Bayern~600K0.97×
11Brandenburg~100K0.95×
12Mecklenburg-Vorpommern~70K0.95×
13Saarland~40K0.95×
14Rheinland-Pfalz~200K0.94×
15Thüringen~90K0.94×
16Sachsen-Anhalt~90K0.90×
Fig. 06

Affinity by region

Affinity by region — Independent film, Germany
0.90×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independent film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independent film audience
#·InterestCategoryAffinity×
01Billy Bob ThorntonMovies & TV3.87×
02VerivoxShopping3.33×
03Art filmMovies & TV2.85×
04Film festivalMovies & TV2.85×
05Happy New Year (2014 film)Movies & TV2.75×
06WikiaInternet & Social Media2.12×
07Short filmMovies & TV2.01×
08EventimTravel & Leisure2.00×
09Bruce WillisMovies & TV2.00×
10Stranger ThingsMovies & TV1.98×
11SupermanMovies & TV1.89×
12Harry PotterMovies & TV1.63×
13BarbieMovies & TV1.63×
14KPop Demon HuntersMovies & TV1.63×
15FilmmakingBusiness & Career1.62×
16TikTokInternet & Social Media1.56×
17Movie theaterMovies & TV1.55×
18Game of ThronesMovies & TV1.54×
19Fiction booksLiterature1.51×
20Drama moviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independent film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independent film audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
MindfulnessBALANCE1.34×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independent film audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
IndulgenceJOY0.98×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independent film have in Germany?

Independent film has an estimated audience of 3,776,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Independent film fans?

54.4% of Independent film fans are female, 45.6% are male, with an average age of 37.3 years.

03

Which brands do Independent film fans like most?

Independent film fans show strongest brand affinity for Harry Potter (1.63×), TikTok (1.56×), and Verivox (3.33×) over the country average.

04

Where do Independent film fans live in Germany?

Independent film fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Independent film fans also like?

Beyond Independent film itself, the audience over-indexes on TikTok (1.56×), Verivox (3.33×), Stranger Things (1.98×), and Eventim (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See Independent film audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Independent film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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