Independent film Audience in Germany
Independent film has an estimated audience of 3,776,131 people in Germany. 54.4% are female, 45.6% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, TikTok, Verivox, Stranger Things, Superman.
The average Independent film fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, TikTok, Verivox, with strongest over-indexing on Harry Potter (1.63× the country average). Demographically, the Independent film audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Independent film fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.3 |
| Estimated audience size | 3,776,131 |
Audience persona
The typical Independent film fan in Germany is balanced, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 881,010 | 1.07× |
| Bayern | 604,125 | 1× |
| Baden-Württemberg | 512,362 | 0.99× |
| Niedersachsen | 398,117 | 1.09× |
| Hessen | 329,336 | 1.14× |
| Berlin | 285,774 | 1.69× |
| Sachsen | 168,390 | 0.91× |
| Rheinland-Pfalz | 164,310 | 0.87× |
| Schleswig-Holstein | 134,471 | 0.99× |
| Brandenburg | 103,761 | 0.89× |
| Hamburg | 95,346 | 1.12× |
| Thüringen | 79,904 | 0.83× |
| Sachsen-Anhalt | 76,330 | 0.78× |
| Mecklenburg-Vorpommern | 64,895 | 0.9× |
| Saarland | 36,705 | 0.79× |
| Bremen | 30,563 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.63× | Movies & TV |
| TikTok | 1.56× | Internet & Social Media |
| Verivox | 3.33× | Shopping |
| Stranger Things | 1.98× | Movies & TV |
| Superman | 1.89× | Movies & TV |
| Eventim | 2× | Travel & Leisure |
| Art film | 2.85× | Movies & TV |
| Natural World | 1.51× | Fashion & Accessoires |
| Barbie | 1.63× | Movies & TV |
| Happy New Year (2014 film) | 2.75× | Movies & TV |
| Game of Thrones | 1.54× | Movies & TV |
| Short film | 2.01× | Movies & TV |
| Film festival | 2.85× | Movies & TV |
| The White Lotus | 1.78× | Movies & TV |
| Filmmaking | 1.62× | Business & Career |
| Fiction books | 1.51× | Literature |
| Drama movies | 1.5× | Movies & TV |
| Bruce Willis | 2× | Movies & TV |
| Peacemaker | 1.6× | Movies & TV |
| Wikia | 2.12× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Sustainability | BALANCE | 1.24 |
| Indulgence | JOY | 1.17 |
| Sports Activity | POWER | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.2% |
| Japan | 7.1% |
See Independent film audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Independent film have in Germany?
Independent film has an estimated audience of 3,776,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Independent film fans?
54.4% of Independent film fans are female, 45.6% are male, with an average age of 37.3 years.
Which brands do Independent film fans like most?
Independent film fans show strongest brand affinity for Harry Potter (1.63×), TikTok (1.56×), and Verivox (3.33×) over the country average.
Where do Independent film fans live in Germany?
Independent film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 881,010), Bayern (reach 604,125), and Baden-Württemberg (reach 512,362). These three regions account for the largest share of the active audience.
What other brands do Independent film fans also like?
Beyond Independent film itself, the audience over-indexes on TikTok (1.56×), Verivox (3.33×), Stranger Things (1.98×), and Superman (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Independent film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.