Rascasse Audience Intelligence

Independent film Audience in Brazil

A data profile of the people who buy, follow and care about Independent film in Brazil — modelled from more than twelve digital signal sources. Independent film has an estimated audience of 4,877,046 people in Brazil.

#15among Movie genre in Brazil#936among Topic in Brazil#77in Movies & TV

The average Independent film fan in Brazil is 37.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independent film profile in Brazil.

Audience size
4.9M
in Brazil
Gender
62.7%♀
37.3% male
Age
37.5
average years
Country rank
#1377
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independent film fans

62.7% are female, 37.3% are male, average age 37.5.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Independent film audience in Brazil
MetricValue
Female62.7%
Male37.3%
Average age37.5
Estimated audience size4,877,046
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Independent film audience in Brazil
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4917%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Independent film audience comes from Brazil.

Worldwide audience distribution share by country for Independent film
CountryShare
United States21.7%
China7.2%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independent film audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Independent film fans by region: top regions in Brazil
#RegionReachAffinity×
01Rondônia~40K1.09×
02Sergipe~60K1.08×
03Mato Grosso do Sul~80K1.06×
04Acre~20K1.05×
05Rio Grande do Norte~80K1.04×
06Alagoas~70K1.04×
07Tocantins~30K1.03×
08Paraíba~100K1.02×
09Piauí~70K1.02×
10Amazonas~90K1.01×
11Maranhão~100K1.00×
12Mato Grosso~90K1.00×
13Amapá~20K1.00×
14Roraima~10K1.00×
15Federal District~80K0.98×
16Pará~200K0.97×
17Espírito Santo~100K0.97×
18Pernambuco~200K0.96×
19Ceará~200K0.95×
20Goiás~200K0.95×
21Bahia~300K0.93×
22Rio Grande do Sul~300K0.93×
23Santa Catarina~200K0.93×
24Paraná~300K0.91×
25Minas Gerais~400K0.89×
26Rio de Janeiro~400K0.88×
27São Paulo~900K0.73×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Brazil

See Independent film audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Independent film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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