Rascasse Audience Intelligence

Independent film Audience in United States

A data profile of the people who buy, follow and care about Independent film in United States — modelled from more than twelve digital signal sources. Independent film has an estimated audience of 27,275,905 people in United States.

#15among Movie genre in United States#737among Topic in United States#75in Movies & TV

The average Independent film fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Peacemaker, TikTok, with strongest over-indexing on Superman (1.71× the country average).

Demographically, the Independent film audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Independent film fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independent film profile in United States.

Audience size
27.3M
in United States
Gender
53.8%♀
46.2% male
Age
37.7
average years
Country rank
#1075
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independent film fans

53.8% are female, 46.2% are male, average age 37.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Independent film audience in United States
MetricValue
Female53.8%
Male46.2%
Average age37.7
Estimated audience size27,275,905
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Independent film audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Independent film audience comes from United States.

Worldwide audience distribution share by country for Independent film
CountryShare
United States21.7%
China7.2%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independent film audience in United States is strongest.

Fig. 05

Top regions by affinity

Independent film fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.46×
02Oregon~400K1.37×
03New York~2M1.25×
04Utah~300K1.23×
05Georgia~1M1.20×
06Washington~700K1.19×
07Arizona~700K1.18×
08Massachusetts~600K1.10×
09Connecticut~300K1.09×
10Maryland~500K1.07×
11Nevada~300K1.07×
12Maine~100K1.06×
13New Jersey~700K1.05×
14Hawaii~100K1.05×
15Washington, District of Columbia~90K1.05×
16Illinois~900K1.04×
17Colorado~400K1.04×
18New Mexico~100K1.04×
19Rhode Island~90K1.04×
20Texas~2.5M1.03×
21Alaska~60K1.03×
22Indiana~500K1.02×
23Oklahoma~300K1.02×
24Virginia~700K1.01×
25North Carolina~800K1.00×
26Montana~80K1.00×
27Pennsylvania~900K0.99×
28Kansas~200K0.98×
29Vermont~50K0.98×
30Idaho~100K0.97×
31Florida~2M0.96×
32Minnesota~400K0.96×
33Missouri~400K0.95×
34Kentucky~300K0.95×
35Arkansas~200K0.95×
36Tennessee~500K0.94×
37Delaware~70K0.94×
38Michigan~700K0.93×
39Louisiana~300K0.93×
40New Hampshire~100K0.93×
41South Dakota~60K0.93×
42Iowa~200K0.92×
43North Dakota~50K0.92×
44Ohio~800K0.91×
45Alabama~300K0.91×
46West Virginia~100K0.90×
47Mississippi~200K0.89×
48Nebraska~100K0.89×
49South Carolina~400K0.85×
50Wisconsin~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Independent film, United States
0.84×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independent film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independent film audience
#·InterestCategoryAffinity×
01ScreenwritingLiterature3.29×
02Scary Movie (film series)Movies & TV2.69×
03Feature filmMovies & TV2.24×
04SuccessionMovies & TV2.16×
05PeacemakerMovies & TV2.06×
06Jazz fusionMusic & Radio2.02×
07Short filmMovies & TV1.95×
08Catherine O'HaraMovies & TV1.95×
09Art filmMovies & TV1.90×
10Stranger ThingsMovies & TV1.88×
11Spirit HalloweenKids & Family1.88×
12BeetlejuiceMovies & TV1.84×
13SupermanMovies & TV1.71×
14Scooby-DooMovies & TV1.65×
15CaseyMusic & Radio1.63×
16Comic bookLiterature1.61×
17FilmmakingBusiness & Career1.58×
18Fantasy filmMovies & TV1.58×
19TikTokInternet & Social Media1.55×
20Harry PotterMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independent film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independent film audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
Community OrientationOPEN1.20×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independent film audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
DIY MentalityTHRILL0.91×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independent film have in United States?

Independent film has an estimated audience of 27,275,905 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Independent film fans?

53.8% of Independent film fans are female, 46.2% are male, with an average age of 37.7 years.

03

Which brands do Independent film fans like most?

Independent film fans show strongest brand affinity for Superman (1.71×), Peacemaker (2.06×), and TikTok (1.55×) over the country average.

04

Where do Independent film fans live in United States?

Independent film fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Independent film fans also like?

Beyond Independent film itself, the audience over-indexes on Peacemaker (2.06×), TikTok (1.55×), Short film (1.95×), and Filmmaking (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Independent film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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