Independent film Audience in United States

Independent film logo

Independent film has an estimated audience of 27,275,905 people in United States. 53.8% are female, 46.2% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Superman, Peacemaker, Friends, TikTok.

The average Independent film fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Superman, Peacemaker, with strongest over-indexing on Euphoria (2.25× the country average). Demographically, the Independent film audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Independent film fans

Demographic split for Independent film audience in United States
MetricValue
Female53.8%
Male46.2%
Average age37.7
Estimated audience size27,275,905

Audience persona

The typical Independent film fan in United States is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Independent film in United States
RegionReachAffinity
California4,665,0071.56×
Texas2,590,2131.1×
New York2,014,4731.32×
Florida1,804,8840.98×
Georgia1,052,3691.25×
Illinois994,9971.1×
Pennsylvania933,0971.02×
North Carolina825,3841.01×
Ohio781,0150.93×
New Jersey727,5171.05×
Virginia709,0281.07×
Washington697,0261.27×
Michigan668,0560.94×
Arizona660,2711.19×
Massachusetts614,9091.14×
Indiana529,7591.06×
Maryland504,5431.08×
Tennessee494,5200.9×
Oregon486,1911.56×
Colorado479,7041.12×
Missouri422,1110.96×
Minnesota396,2861.01×
Utah340,2591.39×
South Carolina325,5020.79×
Kentucky311,8300.91×
Wisconsin308,6910.75×
Alabama305,6830.8×
Connecticut304,3471.11×
Louisiana299,4790.85×
Oklahoma292,6340.97×
Nevada291,4981.1×
Arkansas202,2380.9×
Kansas198,3850.92×
Iowa191,6990.85×
Mississippi164,9280.73×
New Mexico141,6051.04×
Idaho129,2740.95×
Hawaii120,1091.02×
Nebraska102,1190.75×
Maine100,6401.03×
New Hampshire96,3860.9×
Rhode Island94,5981.09×
West Virginia90,1310.71×
Washington, District of Columbia88,7911.08×
Montana73,4030.97×
Delaware60,1200.8×
Alaska57,4110.98×
South Dakota51,0450.81×
Vermont42,0190.88×
North Dakota38,4780.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independent film audience
BrandAffinityCategory
Euphoria2.25×Movies & TV
Superman1.71×Movies & TV
Peacemaker2.06×Movies & TV
Friends1.71×Movies & TV
TikTok1.55×Internet & Social Media
Harry Potter1.5×Movies & TV
Short film1.95×Movies & TV
Filmmaking1.58×Business & Career
Succession2.16×Movies & TV
Art film1.9×Movies & TV
Beetlejuice1.84×Movies & TV
Stranger Things1.88×Movies & TV
Screenwriting3.29×Literature
Comic book1.61×Literature
Casey1.63×Music & Radio
Scooby-Doo1.65×Movies & TV
Spirit Halloween1.88×Kids & Family
Feature film2.24×Movies & TV
Fantasy film1.58×Movies & TV
Catherine O'Hara1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independent film audience
TraitClusterScore
Early Adopter MentalityPOWER1.21
LGBTQ+ IdentityOPEN1.12
CreativityOPEN1.06
ExtroversionTHRILL1.06
Urban LifestyleOPEN1.04
Community OrientationOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Independent film
CountryShare
United States21.7%
China7.2%
Japan7.1%

See Independent film audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Independent film have in United States?

Independent film has an estimated audience of 27,275,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Independent film fans?

53.8% of Independent film fans are female, 46.2% are male, with an average age of 37.7 years.

Which brands do Independent film fans like most?

Independent film fans show strongest brand affinity for Euphoria (2.25×), Superman (1.71×), and Peacemaker (2.06×) over the country average.

Where do Independent film fans live in United States?

Independent film fans in United States are most concentrated in California (reach 4,665,007), Texas (reach 2,590,213), and New York (reach 2,014,473). These three regions account for the largest share of the active audience.

What other brands do Independent film fans also like?

Beyond Independent film itself, the audience over-indexes on Superman (1.71×), Peacemaker (2.06×), Friends (1.71×), and TikTok (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.