Feature film Audience in United States

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Feature film has an estimated audience of 16,841,357 people in United States. 52.8% are female, 47.2% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: Cam Ward, Grinch, Jesse Plemons, Nebraska Cornhuskers football, Israel.

The average Feature film fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cam Ward, Grinch, Jesse Plemons, with strongest over-indexing on Cam Ward (3.4× the country average). Demographically, the Feature film audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Feature film fans

Demographic split for Feature film audience in United States
MetricValue
Female52.8%
Male47.2%
Average age36.2
Estimated audience size16,841,357

Audience persona

The typical Feature film fan in United States is balanced, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Feature film in United States
RegionReachAffinity
California2,990,2651.61×
New York1,445,6631.54×
Texas1,085,4430.75×
Florida1,001,2040.88×
Georgia548,2891.06×
Illinois519,3550.93×
New Jersey463,6401.08×
Pennsylvania460,5700.81×
Ohio408,8080.79×
Massachusetts391,3691.18×
Virginia382,6320.93×
Washington363,4071.08×
North Carolina361,2170.71×
Michigan271,3100.62×
Maryland257,1030.89×
Arizona233,8990.68×
Tennessee231,2110.68×
Missouri216,6110.8×
Indiana206,0060.67×
Colorado195,1340.74×
Oregon186,1700.96×
Minnesota183,2460.76×
Wisconsin167,3160.66×
Kentucky151,7580.72×
South Carolina144,9830.57×
Alabama140,5090.6×
Utah140,0440.93×
Louisiana137,2250.63×
Oklahoma134,0890.72×
Connecticut133,4390.79×
Nevada132,5140.81×
Kansas111,8020.84×
Mississippi100,3190.72×
Iowa89,3800.64×
Arkansas82,2670.59×
West Virginia76,4480.97×
Alaska76,2892.12×
Nebraska71,9610.85×
Idaho70,5950.84×
Hawaii67,4380.93×
Montana66,5041.42×
New Mexico66,4720.79×
Rhode Island65,8931.23×
Maine65,8531.09×
South Dakota65,6421.69×
North Dakota63,9131.85×
New Hampshire62,9900.95×
Washington, District of Columbia62,2711.23×
Wyoming61,8422.48×
Vermont59,8242.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Feature film audience
BrandAffinityCategory
Cam Ward3.4×Sports
Grinch3.36×Movies & TV
Jesse Plemons2.83×Movies & TV
Nebraska Cornhuskers football2.85×Sports
Israel1.54×Travel & Leisure
Grammarly3.4×Business & Career
Bank account1.56×Business & Career
Jaws3.4×Movies & TV
Chromebook3.4×Technology & Electronics
JDSU1.76×Business & Career
Home staging3.01×Home & Garden
Staycation1.86×Home & Garden
Figure painting (hobby)3.15×Arts & Culture
Vocal harmony2.55×Music & Radio
Historic site2.16×Arts & Culture
Nipsey Hussle2.79×Music & Radio
Urban horticulture1.72×Home & Garden
Queens College, City University of New York3.4×Business & Career
Captain America (1990 film)2.08×Movies & TV
Tiffany Haddish2.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Feature film audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.25
Urban LifestyleOPEN1.19
Risk AppetiteTHRILL1.15
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Feature film
CountryShare
United States23.3%
India8.2%
China4.5%

See Feature film audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Feature film have in United States?

Feature film has an estimated audience of 16,841,357 people in United States, concentrated in California and New York.

What is the gender split and age of Feature film fans?

52.8% of Feature film fans are female, 47.2% are male, with an average age of 36.2 years.

Which brands do Feature film fans like most?

Feature film fans show strongest brand affinity for Cam Ward (3.4×), Grinch (3.36×), and Jesse Plemons (2.83×) over the country average.

Where do Feature film fans live in United States?

Feature film fans in United States are most concentrated in California (reach 2,990,265), New York (reach 1,445,663), and Texas (reach 1,085,443). These three regions account for the largest share of the active audience.

What other brands do Feature film fans also like?

Beyond Feature film itself, the audience over-indexes on Grinch (3.36×), Jesse Plemons (2.83×), Nebraska Cornhuskers football (2.85×), and Israel (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Feature film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.