Rascasse Audience Intelligence

Feature film Audience in United States

A data profile of the people who buy, follow and care about Feature film in United States — modelled from more than twelve digital signal sources. Feature film has an estimated audience of 16,841,357 people in United States.

#1398among Topic in United States#134in Movies & TV

The average Feature film fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Scooby-Doo, Beetlejuice, Planet Fitness, with strongest over-indexing on Scooby-Doo (3.33× the country average).

Demographically, the Feature film audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Feature film fan in United States is balanced, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feature film profile in United States.

Audience size
16.8M
in United States
Gender
52.8%♀
47.2% male
Age
36.2
average years
Country rank
#2044
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Feature film fans

52.8% are female, 47.2% are male, average age 36.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Feature film audience in United States
MetricValue
Female52.8%
Male47.2%
Average age36.2
Estimated audience size16,841,357
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Feature film audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Feature film audience comes from United States.

Worldwide audience distribution share by country for Feature film
CountryShare
United States23.3%
India8.2%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feature film audience in United States is strongest.

Fig. 05

Top regions by affinity

Feature film fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.46×
02New York~1.5M1.33×
03Alaska~40K1.24×
04Vermont~40K1.19×
05North Dakota~40K1.14×
06South Dakota~40K1.11×
07Massachusetts~400K1.07×
08Montana~50K1.07×
09Georgia~600K1.06×
10Rhode Island~60K1.06×
11Washington, District of Columbia~50K1.05×
12Delaware~50K1.03×
13New Jersey~400K1.02×
14Hawaii~70K1.01×
15Maine~60K1.01×
16Washington~300K1.00×
17West Virginia~80K1.00×
18New Hampshire~70K1.00×
19Maryland~300K0.98×
20Oregon~200K0.98×
21Idaho~80K0.97×
22Connecticut~200K0.96×
23Utah~100K0.96×
24New Mexico~80K0.96×
25Nebraska~80K0.96×
26Mississippi~100K0.95×
27Kansas~100K0.95×
28Illinois~500K0.94×
29Virginia~400K0.94×
30Nevada~200K0.94×
31Oklahoma~200K0.93×
32Arkansas~100K0.93×
33Missouri~200K0.91×
34Minnesota~200K0.91×
35Kentucky~200K0.91×
36Iowa~100K0.91×
37Florida~1M0.90×
38Louisiana~200K0.90×
39Pennsylvania~500K0.89×
40Wisconsin~200K0.89×
41Alabama~200K0.89×
42Tennessee~300K0.87×
43Colorado~200K0.87×
44Indiana~300K0.86×
45South Carolina~200K0.86×
46Ohio~400K0.85×
47North Carolina~400K0.85×
48Arizona~300K0.85×
49Texas~1M0.83×
50Michigan~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Feature film, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feature film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feature film audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV3.40×
02Bill MurrayMovies & TV3.38×
03Emma StoneMovies & TV3.34×
04Scooby-DooMovies & TV3.33×
05MonstersMovies & TV2.97×
06Twin PeaksMovies & TV2.59×
07BeetlejuiceMovies & TV2.57×
08Independent filmMovies & TV2.24×
09New York PostNews2.22×
10Internet celebrityInternet & Social Media1.92×
11Real propertyHome & Garden1.87×
12Diaper bagKids & Family1.86×
13Broadway theatreTravel & Leisure1.80×
14MetaphysicsBusiness & Career1.75×
15Bass guitarMusic & Radio1.74×
16Google NewsNews1.71×
17PokémonGames1.68×
18Stranger ThingsMovies & TV1.63×
19Planet FitnessSports1.58×
20Subscription business modelShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feature film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Feature film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
Urban LifestyleOPEN1.18×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Feature film audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Pet OwnershipJOY0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Feature film have in United States?

Feature film has an estimated audience of 16,841,357 people in United States, concentrated in California and New York.

02

What is the gender split and age of Feature film fans?

52.8% of Feature film fans are female, 47.2% are male, with an average age of 36.2 years.

03

Which brands do Feature film fans like most?

Feature film fans show strongest brand affinity for Scooby-Doo (3.33×), Beetlejuice (2.57×), and Planet Fitness (1.58×) over the country average.

04

Where do Feature film fans live in United States?

Feature film fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Feature film fans also like?

Beyond Feature film itself, the audience over-indexes on Beetlejuice (2.57×), Planet Fitness (1.58×), Independent film (2.24×), and Brittany Snow (3.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Feature film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Feature film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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