A data profile of the people who buy, follow and care about Feature film in United Kingdom — modelled from more than twelve digital signal sources. Feature film has an estimated audience of 2,952,552 people in United Kingdom.
The average Feature film fan in United Kingdom is 38.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Hobby, Satire, with strongest over-indexing on Wikipedia (4.65× the country average).
Demographically, the Feature film audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Feature film fan in United Kingdom is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Feature film profile in United Kingdom.
51.6% are female, 48.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 38.4 |
| Estimated audience size | 2,952,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Feature film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 8.2% |
| China | 4.5% |
Where the Feature film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 1.16× | |
| 02 | South East | ~400K | 1.09× | |
| 03 | South West | ~300K | 1.04× | |
| 04 | West Midlands | ~100K | 1.04× | |
| 05 | North East | ~100K | 1.04× | |
| 06 | Scotland | ~300K | 1.02× | |
| 07 | Northern Ireland | ~90K | 0.99× | |
| 08 | Yorkshire and the Humber | ~200K | 0.98× | |
| 09 | East Midlands | ~200K | 0.98× | |
| 10 | East of England | ~300K | 0.97× | |
| 11 | Wales | ~200K | 0.97× | |
| 12 | North West | ~300K | 0.91× |
The strongest cross-interests of the Feature film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.65× | ||
| 02 | Flightradar24 | Travel & Leisure | 4.64× | ||
| 03 | Alexander Skarsgård | Movies & TV | 4.64× | ||
| 04 | Nicole Kidman | Movies & TV | 4.26× | ||
| 05 | Sketch comedy | Movies & TV | 4.04× | ||
| 06 | Alexandra Daddario | Movies & TV | 3.89× | ||
| 07 | Margot Robbie | Movies & TV | 3.64× | ||
| 08 | Emily Blunt | Movies & TV | 3.35× | ||
| 09 | Satire | Literature | 3.24× | ||
| 10 | Bored Panda | Internet & Social Media | 3.23× | ||
| 11 | Adoption | Kids & Family | 2.94× | ||
| 12 | Esso | Cars & Mobility | 2.84× | ||
| 13 | Movie theater | Movies & TV | 2.60× | ||
| 14 | Risk management | Business & Career | 2.28× | ||
| 15 | Betfair | Games | 2.24× | ||
| 16 | Hobby | Home & Garden | 2.14× | ||
| 17 | William Hill (bookmaker) | Games | 2.07× | ||
| 18 | Refrigerator | Home & Garden | 1.97× | ||
| 19 | Distilled beverage | Food & Beverages | 1.71× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.87× |
Feature film has an estimated audience of 2,952,552 people in United Kingdom, concentrated in England and South East.
51.6% of Feature film fans are female, 48.4% are male, with an average age of 38.4 years.
Feature film fans show strongest brand affinity for Wikipedia (4.65×), Hobby (2.14×), and Satire (3.24×) over the country average.
Feature film fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Feature film itself, the audience over-indexes on Hobby (2.14×), Satire (3.24×), Esso (2.84×), and Sketch comedy (4.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Feature film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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