A data profile of the people who buy, follow and care about Independent film in United Kingdom — modelled from more than twelve digital signal sources. Independent film has an estimated audience of 6,126,724 people in United Kingdom.
The average Independent film fan in United Kingdom is 40.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, Short film, Katie Price, with strongest over-indexing on Superman (1.65× the country average).
Demographically, the Independent film audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Independent film fan in United Kingdom is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Independent film profile in United Kingdom.
56.9% are female, 43.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.6 |
| Estimated audience size | 6,126,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Independent film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.2% |
| Japan | 7.1% |
Where the Independent film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.27× | |
| 02 | West Midlands | ~300K | 1.21× | |
| 03 | South East | ~900K | 1.10× | |
| 04 | North East | ~300K | 1.06× | |
| 05 | Northern Ireland | ~200K | 1.03× | |
| 06 | England | ~4.5M | 1.00× | |
| 07 | Wales | ~300K | 0.99× | |
| 08 | Scotland | ~500K | 0.96× | |
| 09 | South West | ~500K | 0.95× | |
| 10 | East of England | ~500K | 0.92× | |
| 11 | East Midlands | ~400K | 0.91× | |
| 12 | North West | ~500K | 0.82× |
The strongest cross-interests of the Independent film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cannes Film Festival | Movies & TV | 3.10× | ||
| 02 | Retail banking | Business & Career | 2.84× | ||
| 03 | Feature film | Movies & TV | 2.11× | ||
| 04 | Bathtub | Beauty & Wellness | 1.99× | ||
| 05 | Short film | Movies & TV | 1.96× | ||
| 06 | Diaper bag | Kids & Family | 1.83× | ||
| 07 | Jazz fusion | Music & Radio | 1.76× | ||
| 08 | Baby food | Kids & Family | 1.71× | ||
| 09 | Shaving | Beauty & Wellness | 1.70× | ||
| 10 | True Detective | Movies & TV | 1.66× | ||
| 11 | Superman | Movies & TV | 1.65× | ||
| 12 | Infant clothing | Kids & Family | 1.65× | ||
| 13 | Stranger Things | Movies & TV | 1.59× | ||
| 14 | Toddler | Kids & Family | 1.58× | ||
| 15 | Dune | Movies & TV | 1.57× | ||
| 16 | Katie Price | Fashion & Accessoires | 1.56× | ||
| 17 | HSBC | Business & Career | 1.56× | ||
| 18 | Christmas Eve | Kids & Family | 1.52× | ||
| 19 | Developmental psychology | Health | 1.52× | ||
| 20 | Soap opera | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.26× | |
| Extroversion | THRILL | 1.21× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.94× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Independent film has an estimated audience of 6,126,724 people in United Kingdom, concentrated in England and South East.
56.9% of Independent film fans are female, 43.1% are male, with an average age of 40.6 years.
Independent film fans show strongest brand affinity for Superman (1.65×), Short film (1.96×), and Katie Price (1.56×) over the country average.
Independent film fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Independent film itself, the audience over-indexes on Short film (1.96×), Katie Price (1.56×), Retail banking (2.84×), and Cannes Film Festival (3.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Independent film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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