Rascasse Audience Intelligence

Short film Audience in United Kingdom

A data profile of the people who buy, follow and care about Short film in United Kingdom — modelled from more than twelve digital signal sources. Short film has an estimated audience of 7,678,636 people in United Kingdom.

The average Short film fan in United Kingdom is 41.9 years old, balanced, and lives primarily in England.

The audience is concentrated in England, South East, East of England.

Top brand affinities include Videography, Wikipedia, Hobby, with strongest over-indexing on Videography (5.54× the country average).

Demographically, the Short film audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Short film fan in United Kingdom is balanced, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for Videography.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Short film profile in United Kingdom.

Audience size
7.7M
in United Kingdom
Gender
52.0%
48.0% male
Age
41.9
average years
Country rank
#729
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Short film fans

52.0% are female, 48.0% are male, average age 41.9.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Short film audience in United Kingdom
MetricValue
Female52.0%
Male48.0%
Average age41.9
Estimated audience size7,678,636
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Short film audience in United Kingdom
Age bracketShare%
16-1914%
20-2919%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Short film audience comes from United Kingdom.

Worldwide audience distribution share by country for Short film
CountryShare
United States19.0%
India8.5%
China4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Short film audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Short film fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~400K1.18×
02East of England~800K1.12×
03Yorkshire and the Humber~700K1.10×
04South East~1M1.05×
05Wales~500K1.04×
06England~6M1.02×
07North East~300K1.01×
08Scotland~700K0.97×
09Northern Ireland~200K0.97×
10South West~600K0.96×
11East Midlands~500K0.95×
12North West~700K0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Short film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Short film audience
#·InterestCategoryAffinity×
01Guillermo del ToroMovies & TV6.91×
02VideographyInternet & Social Media5.54×
03WikipediaInternet & Social Media3.15×
04Sketch comedyMovies & TV2.88×
05Video editingTechnology & Electronics2.59×
06AdoptionKids & Family2.19×
07SatireLiterature2.07×
08Margot RobbieMovies & TV2.05×
09Film festivalMovies & TV2.01×
10Independent filmMovies & TV1.96×
11LivemusicMusic & Radio1.92×
12Robert RedfordMovies & TV1.90×
13Broadway theatreTravel & Leisure1.80×
14Movie theaterMovies & TV1.73×
15PhilanthropyArts & Culture1.63×
16Risk managementBusiness & Career1.57×
17RadioTechnology & Electronics1.55×
18Britney SpearsMusic & Radio1.55×
19HobbyHome & Garden1.53×
20InnovationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Short film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Short film audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.19×
ExtroversionTHRILL1.17×
PatriotismCONSERVATISM1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Short film audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Quality AwarenessPREMIUM0.83×
Sports ActivityPOWER0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Short film have in United Kingdom?

Short film has an estimated audience of 7,678,636 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Short film fans?

52.0% of Short film fans are female, 48.0% are male, with an average age of 41.9 years.

03

Which brands do Short film fans like most?

Short film fans show strongest brand affinity for Videography (5.54×), Wikipedia (3.15×), and Hobby (1.53×) over the country average.

04

Where do Short film fans live in United Kingdom?

Short film fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Short film fans also like?

Beyond Short film itself, the audience over-indexes on Wikipedia (3.15×), Hobby (1.53×), Sketch comedy (2.88×), and Satire (2.07×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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