A data profile of the people who buy, follow and care about Short film in United Kingdom — modelled from more than twelve digital signal sources. Short film has an estimated audience of 7,678,636 people in United Kingdom.
The average Short film fan in United Kingdom is 41.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Videography, Wikipedia, Hobby, with strongest over-indexing on Videography (5.54× the country average).
Demographically, the Short film audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Short film fan in United Kingdom is balanced, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Short film profile in United Kingdom.
52.0% are female, 48.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.9 |
| Estimated audience size | 7,678,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Short film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 8.5% |
| China | 4.7% |
Where the Short film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.18× | |
| 02 | East of England | ~800K | 1.12× | |
| 03 | Yorkshire and the Humber | ~700K | 1.10× | |
| 04 | South East | ~1M | 1.05× | |
| 05 | Wales | ~500K | 1.04× | |
| 06 | England | ~6M | 1.02× | |
| 07 | North East | ~300K | 1.01× | |
| 08 | Scotland | ~700K | 0.97× | |
| 09 | Northern Ireland | ~200K | 0.97× | |
| 10 | South West | ~600K | 0.96× | |
| 11 | East Midlands | ~500K | 0.95× | |
| 12 | North West | ~700K | 0.79× |
The strongest cross-interests of the Short film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guillermo del Toro | Movies & TV | 6.91× | ||
| 02 | Videography | Internet & Social Media | 5.54× | ||
| 03 | Wikipedia | Internet & Social Media | 3.15× | ||
| 04 | Sketch comedy | Movies & TV | 2.88× | ||
| 05 | Video editing | Technology & Electronics | 2.59× | ||
| 06 | Adoption | Kids & Family | 2.19× | ||
| 07 | Satire | Literature | 2.07× | ||
| 08 | Margot Robbie | Movies & TV | 2.05× | ||
| 09 | Film festival | Movies & TV | 2.01× | ||
| 10 | Independent film | Movies & TV | 1.96× | ||
| 11 | Livemusic | Music & Radio | 1.92× | ||
| 12 | Robert Redford | Movies & TV | 1.90× | ||
| 13 | Broadway theatre | Travel & Leisure | 1.80× | ||
| 14 | Movie theater | Movies & TV | 1.73× | ||
| 15 | Philanthropy | Arts & Culture | 1.63× | ||
| 16 | Risk management | Business & Career | 1.57× | ||
| 17 | Radio | Technology & Electronics | 1.55× | ||
| 18 | Britney Spears | Music & Radio | 1.55× | ||
| 19 | Hobby | Home & Garden | 1.53× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.19× | |
| Extroversion | THRILL | 1.17× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.85× |
Short film has an estimated audience of 7,678,636 people in United Kingdom, concentrated in England and South East.
52.0% of Short film fans are female, 48.0% are male, with an average age of 41.9 years.
Short film fans show strongest brand affinity for Videography (5.54×), Wikipedia (3.15×), and Hobby (1.53×) over the country average.
Short film fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Short film itself, the audience over-indexes on Wikipedia (3.15×), Hobby (1.53×), Sketch comedy (2.88×), and Satire (2.07×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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