Short film Audience in Mexico
Short film has an estimated audience of 7,653,990 people in Mexico. 50.9% are female, 49.1% are male, average age 33.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (270.92× the country average). Demographically, the Short film audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Movies & TV · Type: Topic
Demographics of Short film fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 33.0 |
| Estimated audience size | 7,653,990 |
Audience persona
The typical Short film fan in Mexico is balanced, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Short film fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 270.92× | Shopping |
| Costa Rica | 438.88× | Travel & Leisure |
| Game consoles | 179.78× | Technology & Electronics |
| Catholic Church | 134.22× | Politics & Society |
| Sarcasm | 90.31× | Politics & Society |
| Mobile game | 77.58× | Games |
| Travel agency | 83.68× | Travel & Leisure |
| Banana | 65.45× | Food & Beverages |
| Broadcasting of sports events | 86.99× | Movies & TV |
| Exfoliation (cosmetology) | 134.66× | Beauty & Wellness |
| El País | 63.79× | News |
| Valentine's Day | 106.42× | Kids & Family |
| Dentistry | 55.51× | Business & Career |
| Sexology | 43.08× | Kids & Family |
| Freeware | 33.14× | Technology & Electronics |
| Breastfeeding | 42.25× | Kids & Family |
| Multi-level marketing | 48.88× | Business & Career |
| Orange (fruit) | 54.68× | Food & Beverages |
| Daily Horoscope | 480.71× | Internet & Social Media |
| Pilsner | 50.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.79 |
| Travelling | THRILL | 21.69 |
| Urban Lifestyle | OPEN | 4.28 |
| Risk Appetite | THRILL | 2.22 |
| Mindfulness | BALANCE | 1.66 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 8.5% |
| China | 4.7% |
See Short film audiences in other countries
More Movies & TV audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.