A data profile of the people who buy, follow and care about Short film in Canada — modelled from more than twelve digital signal sources. Short film has an estimated audience of 4,462,698 people in Canada.
The average Short film fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Radio, Tabloid (newspaper format), Film festival, with strongest over-indexing on Radio (1.66× the country average).
Demographically, the Short film audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Short film fan in Canada is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Radio.
The key figures that characterise the Short film profile in Canada.
48.3% are female, 51.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 39.9 |
| Estimated audience size | 4,462,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Short film audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 8.5% |
| China | 4.7% |
Where the Short film audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.26× | |
| 02 | British Columbia | ~800K | 1.25× | |
| 03 | Alberta | ~600K | 1.17× | |
| 04 | Prince Edward Island | ~20K | 1.11× | |
| 05 | Quebec | ~1M | 1.02× | |
| 06 | New Brunswick | ~100K | 0.96× | |
| 07 | Newfoundland and Labrador | ~60K | 0.94× | |
| 08 | Manitoba | ~200K | 0.91× | |
| 09 | Saskatchewan | ~100K | 0.89× | |
| 10 | Nova Scotia | ~100K | 0.88× |
The strongest cross-interests of the Short film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Britpop | Music & Radio | 2.00× | ||
| 02 | Tabloid (newspaper format) | Literature | 1.74× | ||
| 03 | Film festival | Movies & TV | 1.73× | ||
| 04 | John Travolta | Movies & TV | 1.71× | ||
| 05 | Keanu Reeves | Movies & TV | 1.70× | ||
| 06 | Gothic fashion | Fashion & Accessoires | 1.68× | ||
| 07 | romantic comedies | Movies & TV | 1.68× | ||
| 08 | Radio | Technology & Electronics | 1.66× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 1.61× | ||
| 10 | Britney Spears | Music & Radio | 1.60× | ||
| 11 | Comedy club | Movies & TV | 1.60× | ||
| 12 | Bruce Willis | Movies & TV | 1.58× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 14 | Detective fiction | Literature | 1.55× | ||
| 15 | Hilary Duff | Movies & TV | 1.54× | ||
| 16 | New Zealand | Travel & Leisure | 1.52× | ||
| 17 | Henry Cavill | Movies & TV | 1.52× | ||
| 18 | Pay television | Movies & TV | 1.51× | ||
| 19 | CBS Sports | Movies & TV | 1.51× | ||
| 20 | Drywall | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Spirituality | BALANCE | 1.22× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.83× |
Short film has an estimated audience of 4,462,698 people in Canada, concentrated in Ontario and Quebec.
48.3% of Short film fans are female, 51.7% are male, with an average age of 39.9 years.
Short film fans show strongest brand affinity for Radio (1.66×), Tabloid (newspaper format) (1.74×), and Film festival (1.73×) over the country average.
Short film fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Short film itself, the audience over-indexes on Tabloid (newspaper format) (1.74×), Film festival (1.73×), Bruce Willis (1.58×), and Britney Spears (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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