Short film Audience in Canada
Short film has an estimated audience of 4,462,698 people in Canada. 48.3% are female, 51.7% are male, average age 39.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Radio, Tabloid (newspaper format), Film festival, Bruce Willis, Keanu Reeves.
The average Short film fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Radio, Tabloid (newspaper format), Film festival, with strongest over-indexing on Radio (1.66× the country average). Demographically, the Short film audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Short film fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 39.9 |
| Estimated audience size | 4,462,698 |
Audience persona
The typical Short film fan in Canada is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Radio.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,349,952 | 1.26× |
| Quebec | 1,086,901 | 1.02× |
| British Columbia | 836,836 | 1.25× |
| Alberta | 642,544 | 1.17× |
| Manitoba | 151,734 | 0.91× |
| Saskatchewan | 126,027 | 0.89× |
| Nova Scotia | 117,417 | 0.88× |
| New Brunswick | 98,876 | 0.96× |
| Newfoundland and Labrador | 63,739 | 0.94× |
| Prince Edward Island | 24,304 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio | 1.66× | Technology & Electronics |
| Tabloid (newspaper format) | 1.74× | Literature |
| Film festival | 1.73× | Movies & TV |
| Bruce Willis | 1.58× | Movies & TV |
| Keanu Reeves | 1.7× | Movies & TV |
| Britney Spears | 1.6× | Music & Radio |
| Pay television | 1.51× | Movies & TV |
| Leonardo DiCaprio | 1.61× | Movies & TV |
| New Zealand | 1.52× | Travel & Leisure |
| CBS Sports | 1.51× | Movies & TV |
| Britpop | 2.0× | Music & Radio |
| Non-alcoholic beverage | 1.56× | Food & Beverages |
| Gothic fashion | 1.68× | Fashion & Accessoires |
| Henry Cavill | 1.52× | Movies & TV |
| Hilary Duff | 1.54× | Movies & TV |
| Detective fiction | 1.55× | Literature |
| romantic comedies | 1.68× | Movies & TV |
| Drew Barrymore | 1.76× | Movies & TV |
| Comedy club | 1.6× | Movies & TV |
| Drywall | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.25 |
| Extroversion | THRILL | 1.25 |
| Spirituality | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.15 |
| Individualism | JOY | 1.14 |
| Tradition | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 8.5% |
| China | 4.7% |
See Short film audiences in other countries
More Movies & TV audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Short film have in Canada?
Short film has an estimated audience of 4,462,698 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Short film fans?
48.3% of Short film fans are female, 51.7% are male, with an average age of 39.9 years.
Which brands do Short film fans like most?
Short film fans show strongest brand affinity for Radio (1.66×), Tabloid (newspaper format) (1.74×), and Film festival (1.73×) over the country average.
Where do Short film fans live in Canada?
Short film fans in Canada are most concentrated in Ontario (reach 2,349,952), Quebec (reach 1,086,901), and British Columbia (reach 836,836). These three regions account for the largest share of the active audience.
What other brands do Short film fans also like?
Beyond Short film itself, the audience over-indexes on Tabloid (newspaper format) (1.74×), Film festival (1.73×), Bruce Willis (1.58×), and Keanu Reeves (1.7×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.