Rascasse Audience Intelligence

Christmas Holiday Audience in United States

A data profile of the people who buy, follow and care about Christmas Holiday in United States — modelled from more than twelve digital signal sources. Christmas Holiday has an estimated audience of 3,075,612 people in United States.

#5042among Topic in United States#248in Kids & Family

The average Christmas Holiday fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snowball, FedEx, Planet Fitness, with strongest over-indexing on Snowball (29.32× the country average).

Demographically, the Christmas Holiday audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas Holiday fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Snowball.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas Holiday profile in United States.

Audience size
3.1M
in United States
Gender
72.1%♀
27.9% male
Age
43.5
average years
Country rank
#10080
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas Holiday fans

72.1% are female, 27.9% are male, average age 43.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Christmas Holiday audience in United States
MetricValue
Female72.1%
Male27.9%
Average age43.5
Estimated audience size3,075,612
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Christmas Holiday audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Christmas Holiday audience comes from United States.

Worldwide audience distribution share by country for Christmas Holiday
CountryShare
United States29.9%
United Kingdom14.8%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas Holiday audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas Holiday fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.38×
02California~400K1.20×
03Texas~300K1.20×
04Arkansas~30K1.13×
05Washington, District of Columbia~10K1.12×
06New York~200K1.11×
07Virginia~80K1.11×
08Maryland~60K1.09×
09Alaska~7K1.09×
10Washington~70K1.08×
11South Dakota~8K1.07×
12Mississippi~30K1.05×
13Vermont~6K1.05×
14Massachusetts~60K1.04×
15Louisiana~40K1.04×
16North Dakota~7K1.04×
17New Jersey~80K1.03×
18Hawaii~10K1.02×
19Illinois~100K1.01×
20Delaware~9K1.01×
21Florida~200K1.00×
22Georgia~100K1.00×
23Rhode Island~10K1.00×
24North Carolina~90K0.99×
25Oregon~30K0.99×
26New Hampshire~10K0.99×
27Montana~8K0.99×
28Connecticut~30K0.98×
29New Mexico~20K0.98×
30Kansas~20K0.97×
31Pennsylvania~100K0.96×
32Nebraska~10K0.96×
33South Carolina~40K0.95×
34Maine~10K0.95×
35Kentucky~40K0.93×
36Utah~30K0.93×
37Idaho~10K0.93×
38Wisconsin~40K0.92×
39Missouri~50K0.91×
40Alabama~40K0.91×
41Arizona~60K0.90×
42Nevada~30K0.90×
43Iowa~20K0.90×
44Michigan~70K0.89×
45Tennessee~50K0.89×
46Oklahoma~30K0.89×
47Indiana~50K0.88×
48Ohio~80K0.85×
49Minnesota~40K0.85×
50Colorado~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Christmas Holiday, United States
0.83×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas Holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas Holiday audience
#·InterestCategoryAffinity×
01SnowballKids & Family29.32×
02Snap!Music & Radio9.61×
03Lacey ChabertMovies & TV8.37×
04Christmas lightsHome & Garden5.35×
05FedExBusiness & Career3.53×
06Diaper bagKids & Family3.34×
07Sustainable energyHome & Garden3.14×
08Planet FitnessSports2.44×
09BakeryFood & Beverages2.39×
10EtsyFashion & Accessoires2.29×
11Hobby LobbyHome & Garden2.26×
12Pizza HutFood & Beverages1.99×
13PinterestInternet & Social Media1.98×
14EBayShopping1.83×
15Beauty salonsBeauty & Wellness1.83×
16RecipesFood & Beverages1.58×
17Health careBusiness & Career1.58×
18FurnitureHome & Garden1.56×
19Home improvementHome & Garden1.51×
20WalmartShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas Holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas Holiday audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Family OrientationCONSERVATISM1.66×
CreativityOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas Holiday audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas Holiday have in United States?

Christmas Holiday has an estimated audience of 3,075,612 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas Holiday fans?

72.1% of Christmas Holiday fans are female, 27.9% are male, with an average age of 43.5 years.

03

Which brands do Christmas Holiday fans like most?

Christmas Holiday fans show strongest brand affinity for Snowball (29.32×), FedEx (3.53×), and Planet Fitness (2.44×) over the country average.

04

Where do Christmas Holiday fans live in United States?

Christmas Holiday fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas Holiday fans also like?

Beyond Christmas Holiday itself, the audience over-indexes on FedEx (3.53×), Planet Fitness (2.44×), Pinterest (1.98×), and Hobby Lobby (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Christmas Holiday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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