Christmas Holiday Audience in United States

Christmas Holiday has an estimated audience of 3,075,612 people in United States. 72.1% are female, 27.9% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Snap!, Hobby Lobby, Snowball, Clarinet.

The average Christmas Holiday fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Snap!, Hobby Lobby, with strongest over-indexing on Planet Fitness (4.42× the country average). Demographically, the Christmas Holiday audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas Holiday fans

Demographic split for Christmas Holiday audience in United States
MetricValue
Female72.1%
Male27.9%
Average age43.5
Estimated audience size3,075,612

Audience persona

The typical Christmas Holiday fan in United States is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Christmas Holiday in United States
RegionReachAffinity
California447,1291.32×
Texas296,5031.12×
Florida226,6801.09×
New York205,1991.19×
Illinois104,4301.02×
North Carolina97,0781.05×
Pennsylvania94,7660.92×
Georgia91,8330.97×
Virginia82,4301.1×
New Jersey75,7420.97×
Ohio74,7510.79×
Washington74,2241.2×
Michigan70,8490.88×
Massachusetts67,0211.11×
Maryland57,6551.09×
Arizona54,6350.87×
Tennessee52,9630.86×
Indiana49,3010.88×
South Carolina40,6780.88×
Missouri40,2570.81×
Louisiana40,0041.01×
Wisconsin39,8900.86×
Oregon37,1871.05×
Arkansas34,9041.38×
Alabama33,5660.78×
Minnesota33,2640.75×
Colorado31,6670.65×
West Virginia30,3432.12×
Connecticut29,5020.96×
Mississippi27,8831.1×
Kentucky27,0920.7×
Nevada26,3680.89×
Oklahoma25,3260.74×
Utah24,2330.88×
Kansas21,2610.88×
Iowa17,8910.71×
New Mexico13,4370.87×
Hawaii12,9220.98×
Nebraska12,2410.79×
Idaho12,0780.78×
Washington, District of Columbia11,0351.19×
New Hampshire10,7760.89×
Rhode Island9,5730.98×
Maine9,1520.83×
Alaska9,0491.38×
Delaware8,2010.97×
Montana8,1920.96×
North Dakota7,8731.25×
South Dakota7,1871.01×
Vermont6,5501.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas Holiday audience
BrandAffinityCategory
Planet Fitness4.42×Sports
Snap!16.1×Music & Radio
Hobby Lobby3.67×Home & Garden
Snowball26.69×Kids & Family
Clarinet5.41×Music & Radio
Bass guitar2.94×Music & Radio
Aldi2.24×Shopping
Metaphysics3.18×Business & Career
New Year's Eve4.53×Home & Garden
Saxophone5.1×Music & Radio
Pinterest1.79×Internet & Social Media
Fly fishing3.68×Sports
Dollar Tree2.14×Shopping
Christmas lights5.72×Home & Garden
Golf Channel3.05×Sports
Hiking trails4.7×Sports
Cello4.55×Music & Radio
Christmas Gift5.44×Kids & Family
Dollar General1.86×Shopping
Texas Roadhouse1.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas Holiday audience
TraitClusterScore
CreativityOPEN1.61
PatriotismCONSERVATISM1.5
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.31
IndividualismJOY1.28
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Christmas Holiday
CountryShare
United States29.9%
United Kingdom14.8%
Germany8.6%

See Christmas Holiday audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas Holiday have in United States?

Christmas Holiday has an estimated audience of 3,075,612 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas Holiday fans?

72.1% of Christmas Holiday fans are female, 27.9% are male, with an average age of 43.5 years.

Which brands do Christmas Holiday fans like most?

Christmas Holiday fans show strongest brand affinity for Planet Fitness (4.42×), Snap! (16.1×), and Hobby Lobby (3.67×) over the country average.

Where do Christmas Holiday fans live in United States?

Christmas Holiday fans in United States are most concentrated in California (reach 447,129), Texas (reach 296,503), and Florida (reach 226,680). These three regions account for the largest share of the active audience.

What other brands do Christmas Holiday fans also like?

Beyond Christmas Holiday itself, the audience over-indexes on Snap! (16.1×), Hobby Lobby (3.67×), Snowball (26.69×), and Clarinet (5.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.