Rascasse Audience Intelligence

Volkswagen Caddy Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Caddy in Germany — modelled from more than twelve digital signal sources. Volkswagen Caddy has an estimated audience of 996,579 people in Germany.

#76among Car type in Germany#55among Car Model in Germany#315in Cars & Mobility

The average Volkswagen Caddy fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen Crafter, Volkswagen Amarok, Ford Transit, with strongest over-indexing on Volkswagen Crafter (52.65× the country average).

Demographically, the Volkswagen Caddy audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Caddy fan in Germany is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Crafter.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Caddy profile in Germany.

Audience size
997K
in Germany
Gender
28.0%♀
72.0% male
Age
40.3
average years
Country rank
#6545
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Caddy fans

28.0% are female, 72.0% are male, average age 40.3.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Volkswagen Caddy audience in Germany
MetricValue
Female28.0%
Male72.0%
Average age40.3
Estimated audience size996,579
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Volkswagen Caddy audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Volkswagen Caddy audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Caddy
CountryShare
Germany12.0%
United Kingdom7.7%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Caddy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Caddy fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.19×
02Bayern~200K1.17×
03Mecklenburg-Vorpommern~20K1.14×
04Sachsen~60K1.13×
05Brandenburg~40K1.12×
06Sachsen-Anhalt~30K1.07×
07Baden-Württemberg~100K1.04×
08Niedersachsen~100K0.98×
09Hessen~70K0.97×
10Hamburg~20K0.96×
11Nordrhein-Westfalen~200K0.94×
12Rheinland-Pfalz~50K0.93×
13Schleswig-Holstein~30K0.92×
14Saarland~10K0.87×
15Berlin~40K0.85×
16Bremen~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Caddy, Germany
0.76×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Caddy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Caddy audience
#·InterestCategoryAffinity×
01Citroën JumpyCars & Mobility53.13×
02Volkswagen CrafterCars & Mobility52.65×
03Volkswagen AmarokCars & Mobility46.76×
04Volkswagen GolCars & Mobility44.44×
05Ford Transit CustomCars & Mobility42.02×
06MinibusCars & Mobility41.40×
07Volkswagen JettaCars & Mobility38.21×
08Mercedes-Benz VitoCars & Mobility36.59×
09Škoda YetiCars & Mobility35.50×
10Ford TransitCars & Mobility35.43×
11Volkswagen FoxCars & Mobility30.64×
12Volkswagen BeetleCars & Mobility28.62×
13Volkswagen TouranCars & Mobility24.62×
14Volkswagen Commercial VehiclesCars & Mobility23.22×
15Panel vanCars & Mobility22.88×
16Volkswagen CaliforniaCars & Mobility21.56×
17Fiat DucatoCars & Mobility20.68×
18Toyota YarisCars & Mobility18.13×
19Škoda SuperbCars & Mobility18.03×
20Volkswagen TiguanCars & Mobility14.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Caddy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Caddy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.44×
DIY MentalityTHRILL1.78×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Caddy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
MindfulnessBALANCE0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Caddy have in Germany?

Volkswagen Caddy has an estimated audience of 996,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Caddy fans?

28.0% of Volkswagen Caddy fans are female, 72.0% are male, with an average age of 40.3 years.

03

Which brands do Volkswagen Caddy fans like most?

Volkswagen Caddy fans show strongest brand affinity for Volkswagen Crafter (52.65×), Volkswagen Amarok (46.76×), and Ford Transit (35.43×) over the country average.

04

Where do Volkswagen Caddy fans live in Germany?

Volkswagen Caddy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Caddy fans also like?

Beyond Volkswagen Caddy itself, the audience over-indexes on Volkswagen Amarok (46.76×), Ford Transit (35.43×), Minibus (41.4×), and Volkswagen Jetta (38.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Caddy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Caddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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