Volkswagen Crafter Audience in Germany
Volkswagen Crafter has an estimated audience of 619,360 people in Germany. 26.1% are female, 73.9% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Motorhome stopover, Hornbach, Postbank, Bauhaus.
The average Volkswagen Crafter fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Motorhome stopover, Hornbach, with strongest over-indexing on Tagesschau (2.48× the country average). Demographically, the Volkswagen Crafter audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Crafter fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 44.0 |
| Estimated audience size | 619,360 |
Audience persona
The typical Volkswagen Crafter fan in Germany is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,568 | 1.02× |
| Bayern | 111,805 | 1.12× |
| Baden-Württemberg | 87,328 | 1.03× |
| Niedersachsen | 72,171 | 1.2× |
| Hessen | 47,488 | 1.01× |
| Sachsen | 32,483 | 1.07× |
| Rheinland-Pfalz | 27,068 | 0.87× |
| Berlin | 24,537 | 0.89× |
| Schleswig-Holstein | 24,392 | 1.1× |
| Brandenburg | 20,258 | 1.05× |
| Hamburg | 16,311 | 1.17× |
| Thüringen | 15,795 | 1× |
| Sachsen-Anhalt | 14,361 | 0.89× |
| Mecklenburg-Vorpommern | 13,008 | 1.1× |
| Saarland | 5,487 | 0.72× |
| Bremen | 3,992 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.48× | Movies & TV |
| Motorhome stopover | 20.8× | Travel & Leisure |
| Hornbach | 2.48× | Shopping |
| Postbank | 2.39× | Business & Career |
| Bauhaus | 1.77× | Shopping |
| EBay | 1.6× | Shopping |
| Globus Baumarkt | 1.73× | Shopping |
| FRITZ!Box | 2.1× | Technology & Electronics |
| RVs | 1.97× | Cars & Mobility |
| Mechanical engineering | 2.14× | Business & Career |
| Ferrari California | 25.06× | Cars & Mobility |
| Motorhome | 2.88× | Cars & Mobility |
| AutoScout24 | 1.51× | Cars & Mobility |
| Carpentry | 2.44× | Home & Garden |
| Google Maps | 1.51× | Internet & Social Media |
| Volkswagen Caddy | 5.44× | Cars & Mobility |
| Cars (film) | 1.95× | Movies & TV |
| ADAC | 1.81× | Cars & Mobility |
| Light commercial vehicle | 7.31× | Cars & Mobility |
| Sonderpreis Baumarkt | 1.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Family Orientation | CONSERVATISM | 1.62 |
| DIY Mentality | THRILL | 1.52 |
| Patriotism | CONSERVATISM | 1.45 |
| Quality Awareness | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.4% |
| United Kingdom | 13.0% |
| Spain | 6.5% |
See Volkswagen Crafter audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Crafter have in Germany?
Volkswagen Crafter has an estimated audience of 619,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Crafter fans?
26.1% of Volkswagen Crafter fans are female, 73.9% are male, with an average age of 44.0 years.
Which brands do Volkswagen Crafter fans like most?
Volkswagen Crafter fans show strongest brand affinity for Tagesschau (2.48×), Motorhome stopover (20.8×), and Hornbach (2.48×) over the country average.
Where do Volkswagen Crafter fans live in Germany?
Volkswagen Crafter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,568), Bayern (reach 111,805), and Baden-Württemberg (reach 87,328). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Crafter fans also like?
Beyond Volkswagen Crafter itself, the audience over-indexes on Motorhome stopover (20.8×), Hornbach (2.48×), Postbank (2.39×), and Bauhaus (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Crafter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.