Rascasse Audience Intelligence

Volkswagen Crafter Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Crafter in Germany — modelled from more than twelve digital signal sources. Volkswagen Crafter has an estimated audience of 646,695 people in Germany.

#141among Car type in Germany#120among Car Model in Germany#436in Cars & Mobility

The average Volkswagen Crafter fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Motorhome stopover, Hornbach, with strongest over-indexing on Tagesschau (2.48× the country average).

Demographically, the Volkswagen Crafter audience skews more male with an average age of 44.0, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Crafter fan in Germany is more male, around 44.0 years old, with strong DIY Mentality tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Crafter profile in Germany.

Audience size
647K
in Germany
Gender
26.1%♀
73.9% male
Age
44.0
average years
Country rank
#9478
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Crafter fans

26.1% are female, 73.9% are male, average age 44.0.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Volkswagen Crafter audience in Germany
MetricValue
Female26.1%
Male73.9%
Average age44.0
Estimated audience size646,695
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Volkswagen Crafter audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Volkswagen Crafter audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Crafter
CountryShare
Germany18.9%
United Kingdom12.7%
Spain6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Crafter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Crafter fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.20×
02Mecklenburg-Vorpommern~10K1.14×
03Hamburg~20K1.13×
04Bayern~100K1.08×
05Sachsen~30K1.08×
06Schleswig-Holstein~20K1.08×
07Thüringen~20K1.07×
08Brandenburg~20K1.05×
09Baden-Württemberg~90K1.01×
10Nordrhein-Westfalen~100K1.00×
11Hessen~50K0.97×
12Sachsen-Anhalt~20K0.96×
13Rheinland-Pfalz~30K0.88×
14Berlin~20K0.83×
15Bremen~4K0.83×
16Saarland~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Crafter, Germany
0.76×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Crafter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Crafter audience
#·InterestCategoryAffinity×
01Ferrari CaliforniaCars & Mobility25.06×
02Motorhome stopoverTravel & Leisure20.80×
03Light commercial vehicleCars & Mobility7.31×
04Volkswagen CaddyCars & Mobility5.44×
05Volkswagen Commercial VehiclesCars & Mobility4.69×
06MotorhomeCars & Mobility2.88×
07TagesschauMovies & TV2.48×
08HornbachShopping2.48×
09EssoCars & Mobility2.45×
10CarpentryHome & Garden2.44×
11PostbankBusiness & Career2.39×
12Mechanical engineeringBusiness & Career2.14×
13FRITZ!BoxTechnology & Electronics2.10×
14RVsCars & Mobility1.97×
15Cars (film)Movies & TV1.95×
16ADACCars & Mobility1.81×
17BauhausShopping1.77×
18EBayShopping1.60×
19AutoScout24Cars & Mobility1.51×
20Google MapsInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Crafter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Crafter audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.37×
Need for SecurityCONSERVATISM1.29×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Crafter audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.49×
Early Adopter MentalityPOWER0.61×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Crafter have in Germany?

Volkswagen Crafter has an estimated audience of 646,695 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Crafter fans?

26.1% of Volkswagen Crafter fans are female, 73.9% are male, with an average age of 44.0 years.

03

Which brands do Volkswagen Crafter fans like most?

Volkswagen Crafter fans show strongest brand affinity for Tagesschau (2.48×), Motorhome stopover (20.8×), and Hornbach (2.48×) over the country average.

04

Where do Volkswagen Crafter fans live in Germany?

Volkswagen Crafter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Crafter fans also like?

Beyond Volkswagen Crafter itself, the audience over-indexes on Motorhome stopover (20.8×), Hornbach (2.48×), Postbank (2.39×), and Bauhaus (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Crafter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Crafter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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