Light commercial vehicle Audience in Germany
Light commercial vehicle has an estimated audience of 505,250 people in Germany. 24.4% are female, 75.6% are male, average age 44.3. Top regions: Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities: AutoScout24, Volkswagen Commercial Vehicles, Petrol engine, Used car, Škoda Auto.
The average Light commercial vehicle fan in Germany is 44.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities include AutoScout24, Volkswagen Commercial Vehicles, Petrol engine, with strongest over-indexing on AutoScout24 (5.07× the country average). Demographically, the Light commercial vehicle audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Light commercial vehicle fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 44.3 |
| Estimated audience size | 505,250 |
Audience persona
The typical Light commercial vehicle fan in Germany is more male, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 72,631 | 0.89× |
| Hessen | 61,572 | 1.6× |
| Nordrhein-Westfalen | 47,692 | 0.43× |
| Baden-Württemberg | 46,923 | 0.68× |
| Berlin | 27,481 | 1.22× |
| Rheinland-Pfalz | 24,451 | 0.97× |
| Niedersachsen | 22,403 | 0.46× |
| Thüringen | 19,736 | 1.53× |
| Brandenburg | 17,766 | 1.13× |
| Sachsen | 15,957 | 0.64× |
| Schleswig-Holstein | 15,706 | 0.87× |
| Sachsen-Anhalt | 12,779 | 0.98× |
| Hamburg | 11,484 | 1.01× |
| Bremen | 9,137 | 2.11× |
| Mecklenburg-Vorpommern | 5,619 | 0.58× |
| Saarland | 5,586 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 5.07× | Cars & Mobility |
| Volkswagen Commercial Vehicles | 16.06× | Cars & Mobility |
| Petrol engine | 5.48× | Cars & Mobility |
| Used car | 4.42× | Cars & Mobility |
| Škoda Auto | 4.29× | Cars & Mobility |
| Deutsche Bahn | 2.66× | Cars & Mobility |
| Borussia Dortmund | 1.65× | Sports |
| Škoda Kodiaq | 7.35× | Cars & Mobility |
| Electric car | 3.45× | Cars & Mobility |
| Aral AG | 2.68× | Cars & Mobility |
| Hornbach | 2.65× | Shopping |
| EBay | 2.29× | Shopping |
| RVs | 2.96× | Cars & Mobility |
| Hybrids | 3.65× | Cars & Mobility |
| Hyundai | 4.01× | Cars & Mobility |
| Bauhaus | 2.32× | Shopping |
| Turbocharger | 5.09× | Cars & Mobility |
| Hatchback | 3.87× | Cars & Mobility |
| Commerzbank | 2.41× | Business & Career |
| FC Bayern Munich | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.57 |
| Quality Awareness | PREMIUM | 2.06 |
| Sustainability | BALANCE | 1.85 |
| DIY Mentality | THRILL | 1.77 |
| Need for Security | CONSERVATISM | 1.75 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| United Kingdom | 12.0% |
| Poland | 10.1% |
See Light commercial vehicle audiences in other countries
- Light commercial vehicle — United States
- Light commercial vehicle — United Kingdom
- Light commercial vehicle — France
- Light commercial vehicle — Italy
- Light commercial vehicle — Spain
- Light commercial vehicle — Brazil
- Light commercial vehicle — Japan
- Light commercial vehicle — South Korea
- Light commercial vehicle — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Light commercial vehicle have in Germany?
Light commercial vehicle has an estimated audience of 505,250 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of Light commercial vehicle fans?
24.4% of Light commercial vehicle fans are female, 75.6% are male, with an average age of 44.3 years.
Which brands do Light commercial vehicle fans like most?
Light commercial vehicle fans show strongest brand affinity for AutoScout24 (5.07×), Volkswagen Commercial Vehicles (16.06×), and Petrol engine (5.48×) over the country average.
Where do Light commercial vehicle fans live in Germany?
Light commercial vehicle fans in Germany are most concentrated in Bayern (reach 72,631), Hessen (reach 61,572), and Nordrhein-Westfalen (reach 47,692). These three regions account for the largest share of the active audience.
What other brands do Light commercial vehicle fans also like?
Beyond Light commercial vehicle itself, the audience over-indexes on Volkswagen Commercial Vehicles (16.06×), Petrol engine (5.48×), Used car (4.42×), and Škoda Auto (4.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Light commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.