Rascasse Audience Intelligence

Volkswagen Caddy Audience in United States

A data profile of the people who buy, follow and care about Volkswagen Caddy in United States — modelled from more than twelve digital signal sources. Volkswagen Caddy has an estimated audience of 416,146 people in United States.

#291among Car type in United States#336among Car Model in United States#1120in Cars & Mobility

The average Volkswagen Caddy fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Annette Funicello, Cadillac Records, Volkswagen Polo, with strongest over-indexing on Annette Funicello (347.14× the country average).

Demographically, the Volkswagen Caddy audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen Caddy fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Annette Funicello.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Caddy profile in United States.

Audience size
416K
in United States
Gender
28.3%♀
71.7% male
Age
37.4
average years
Country rank
#40719
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Caddy fans

28.3% are female, 71.7% are male, average age 37.4.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Volkswagen Caddy audience in United States
MetricValue
Female28.3%
Male71.7%
Average age37.4
Estimated audience size416,146
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Volkswagen Caddy audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Volkswagen Caddy audience comes from United States.

Worldwide audience distribution share by country for Volkswagen Caddy
CountryShare
Germany12.0%
United Kingdom7.7%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Caddy audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen Caddy fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.51×
02Oregon~6K1.36×
03Washington, District of Columbia~2K1.32×
04New Hampshire~2K1.27×
05Maine~2K1.22×
06New York~30K1.17×
07Vermont<1K1.16×
08Massachusetts~9K1.15×
09California~50K1.13×
10Colorado~7K1.13×
11Utah~4K1.11×
12Connecticut~4K1.08×
13Alaska<1K1.08×
14Illinois~10K1.07×
15Virginia~10K1.07×
16Florida~30K1.06×
17Rhode Island~1K1.03×
18Idaho~2K1.02×
19New Jersey~10K1.01×
20Montana~1K1.01×
21Pennsylvania~10K1.00×
22North Dakota<1K1.00×
23Nevada~4K0.99×
24Tennessee~8K0.98×
25South Dakota<1K0.98×
26Hawaii~2K0.97×
27Wisconsin~6K0.96×
28West Virginia~2K0.96×
29Minnesota~6K0.95×
30New Mexico~2K0.95×
31Delaware~1K0.94×
32North Carolina~10K0.93×
33Michigan~10K0.93×
34Arizona~8K0.93×
35Kansas~3K0.91×
36Ohio~10K0.90×
37Georgia~10K0.90×
38Maryland~6K0.90×
39Iowa~3K0.90×
40Arkansas~3K0.90×
41Nebraska~2K0.90×
42Missouri~6K0.89×
43South Carolina~5K0.87×
44Kentucky~5K0.87×
45Mississippi~3K0.87×
46Texas~30K0.86×
47Oklahoma~4K0.86×
48Indiana~6K0.85×
49Alabama~5K0.84×
50Louisiana~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Caddy, United States
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Caddy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Caddy audience
#·InterestCategoryAffinity×
01Annette FunicelloMusic & Radio347.14×
02Volkswagen SciroccoCars & Mobility303.75×
03Time Person of the YearPolitics & Society283.96×
04Cadillac RecordsCars & Mobility227.92×
05BiarritzTravel & Leisure204.23×
06Spare partCars & Mobility123.20×
07Volkswagen PoloCars & Mobility119.84×
08IvecoCars & Mobility87.00×
09Max VerstappenSports42.60×
10City carCars & Mobility28.06×
11Photo (French magazine)Fashion & Accessoires27.27×
12Used CarsCars & Mobility20.00×
13WakesurfingSports20.00×
14Beef cattlePets & Animals20.00×
15Construction managementBusiness & Career20.00×
16GlampingTravel & Leisure20.00×
17Light truckCars & Mobility18.78×
18Family carCars & Mobility18.19×
19VanCars & Mobility12.10×
20AutoZoneCars & Mobility5.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Caddy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Caddy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.96×
Family OrientationCONSERVATISM5.40×
Need for SecurityCONSERVATISM4.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Caddy audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Healthy LifestyleBALANCE0.87×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Caddy have in United States?

Volkswagen Caddy has an estimated audience of 416,146 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volkswagen Caddy fans?

28.3% of Volkswagen Caddy fans are female, 71.7% are male, with an average age of 37.4 years.

03

Which brands do Volkswagen Caddy fans like most?

Volkswagen Caddy fans show strongest brand affinity for Annette Funicello (347.14×), Cadillac Records (227.92×), and Volkswagen Polo (119.84×) over the country average.

04

Where do Volkswagen Caddy fans live in United States?

Volkswagen Caddy fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Caddy fans also like?

Beyond Volkswagen Caddy itself, the audience over-indexes on Cadillac Records (227.92×), Volkswagen Polo (119.84×), Max Verstappen (42.6×), and Used Cars (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Volkswagen Caddy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Caddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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