Volkswagen Caddy Audience in United States

Volkswagen Caddy logo

Volkswagen Caddy has an estimated audience of 414,896 people in United States. 28.3% are female, 71.7% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Annette Funicello, Cadillac Records, Volkswagen Polo, Max Verstappen, Used Cars.

The average Volkswagen Caddy fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Annette Funicello, Cadillac Records, Volkswagen Polo, with strongest over-indexing on Annette Funicello (347.14× the country average). Demographically, the Volkswagen Caddy audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen Caddy fans

Demographic split for Volkswagen Caddy audience in United States
MetricValue
Female28.3%
Male71.7%
Average age37.4
Estimated audience size414,896

Audience persona

The typical Volkswagen Caddy fan in United States is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Annette Funicello.

Top regions in United States

Top regions ranked by reach for Volkswagen Caddy in United States
RegionReachAffinity
California55,4181.21×
Texas33,0060.93×
Florida31,0131.1×
New York26,0601.12×
Illinois15,4921.12×
Washington14,8111.78×
Pennsylvania14,0531.01×
Ohio11,9960.94×
North Carolina11,8340.95×
Georgia11,5280.9×
Virginia10,5521.04×
Michigan10,5450.97×
New Jersey10,3470.98×
Massachusetts9,2751.13×
Arizona8,2950.98×
Colorado7,7141.18×
Oregon7,5771.59×
Tennessee6,8910.83×
Maryland6,1720.87×
Wisconsin5,8350.93×
Indiana5,7570.76×
Minnesota5,3370.9×
Missouri4,9150.73×
South Carolina4,7430.76×
Utah4,6351.25×
Nevada4,4601.11×
Alabama4,2740.74×
Connecticut4,2271.02×
Kentucky3,9060.75×
Oklahoma3,1930.69×
Kansas2,6510.81×
Iowa2,5880.76×
New Hampshire2,5671.57×
Louisiana2,4730.46×
Arkansas2,3820.7×
Washington, District of Columbia2,3621.89×
Idaho2,2711.09×
Maine1,8251.23×
West Virginia1,8040.93×
New Mexico1,7110.82×
Hawaii1,6640.93×
Mississippi1,3900.41×
Nebraska1,1910.57×
Rhode Island1,1740.89×
Vermont1,1551.59×
Alaska1,1451.29×
Montana9990.87×
Delaware8760.77×
South Dakota8450.88×
North Dakota8230.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Caddy audience
BrandAffinityCategory
Annette Funicello347.14×Music & Radio
Cadillac Records227.92×Cars & Mobility
Volkswagen Polo119.84×Cars & Mobility
Max Verstappen42.6×Sports
Used Cars20×Cars & Mobility
Volkswagen Scirocco303.75×Cars & Mobility
Time Person of the Year283.96×Politics & Society
Spare part123.2×Cars & Mobility
Biarritz204.23×Travel & Leisure
City car28.06×Cars & Mobility
Iveco87×Cars & Mobility
Photo (French magazine)27.27×Fashion & Accessoires
Family car18.19×Cars & Mobility
Wakesurfing20×Sports
Beef cattle20×Pets & Animals
Construction management20×Business & Career
Light truck18.78×Cars & Mobility
Glamping20×Travel & Leisure
AutoZone5.84×Cars & Mobility
John Deere (inventor)20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Caddy audience
TraitClusterScore
Family OrientationCONSERVATISM7.51
Need for SecurityCONSERVATISM2.29
Risk AppetiteTHRILL2.11
Quality AwarenessPREMIUM1.74
Urban LifestyleOPEN1.55
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Caddy
CountryShare
Germany12.9%
United Kingdom8.0%
Spain5.9%

See Volkswagen Caddy audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen Caddy have in United States?

Volkswagen Caddy has an estimated audience of 414,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen Caddy fans?

28.3% of Volkswagen Caddy fans are female, 71.7% are male, with an average age of 37.4 years.

Which brands do Volkswagen Caddy fans like most?

Volkswagen Caddy fans show strongest brand affinity for Annette Funicello (347.14×), Cadillac Records (227.92×), and Volkswagen Polo (119.84×) over the country average.

Where do Volkswagen Caddy fans live in United States?

Volkswagen Caddy fans in United States are most concentrated in California (reach 55,418), Texas (reach 33,006), and Florida (reach 31,013). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Caddy fans also like?

Beyond Volkswagen Caddy itself, the audience over-indexes on Cadillac Records (227.92×), Volkswagen Polo (119.84×), Max Verstappen (42.6×), and Used Cars (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Caddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.