Rascasse Audience Intelligence

Glamping Audience in United States

A data profile of the people who buy, follow and care about Glamping in United States — modelled from more than twelve digital signal sources. Glamping has an estimated audience of 5,284,237 people in United States.

#29among Travel type in United States#3640among Topic in United States#544in Travel & Leisure

The average Glamping fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Outdoor recreation, President of the United States, Liam Payne, with strongest over-indexing on Outdoor recreation (1.52× the country average).

Demographically, the Glamping audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glamping fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Outdoor recreation.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glamping profile in United States.

Audience size
5.3M
in United States
Gender
57.1%♀
42.9% male
Age
43.9
average years
Country rank
#6344
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glamping fans

57.1% are female, 42.9% are male, average age 43.9.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Glamping audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.9
Estimated audience size5,284,237
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Glamping audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Glamping audience comes from United States.

Worldwide audience distribution share by country for Glamping
CountryShare
United States16.7%
United Kingdom15.1%
South Korea9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glamping audience in United States is strongest.

Fig. 05

Top regions by affinity

Glamping fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.68×
02Georgia~200K1.49×
03New Jersey~200K1.39×
04Texas~600K1.37×
05New York~400K1.35×
06Nevada~70K1.35×
07Florida~500K1.34×
08Maryland~100K1.24×
09Massachusetts~100K1.23×
10Tennessee~100K1.22×
11Washington, District of Columbia~20K1.21×
12Wyoming~9K1.21×
13Alabama~90K1.18×
14Nebraska~30K1.18×
15Virginia~100K1.16×
16Utah~50K1.14×
17North Carolina~200K1.10×
18Connecticut~60K1.09×
19New Hampshire~20K1.07×
20Pennsylvania~200K1.04×
21South Carolina~80K1.02×
22West Virginia~30K1.02×
23Illinois~200K1.01×
24Washington~100K1.01×
25Hawaii~20K0.97×
26Rhode Island~20K0.97×
27Arizona~100K0.94×
28Colorado~80K0.94×
29Louisiana~60K0.92×
30Maine~20K0.92×
31Vermont~8K0.91×
32Missouri~80K0.90×
33Mississippi~40K0.90×
34Delaware~10K0.88×
35Kentucky~60K0.87×
36Kansas~40K0.87×
37Oregon~50K0.86×
38Minnesota~60K0.84×
39New Mexico~20K0.83×
40Alaska~9K0.82×
41Michigan~100K0.81×
42Arkansas~30K0.80×
43South Dakota~10K0.80×
44Oklahoma~40K0.75×
45Indiana~70K0.74×
46Montana~10K0.74×
47Ohio~100K0.72×
48Wisconsin~60K0.72×
49Iowa~30K0.72×
50Idaho~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Glamping, United States
0.66×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glamping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glamping audience
#·InterestCategoryAffinity×
01Liam PayneMusic & Radio15.02×
02Surf cultureSports5.16×
03Eric TrumpPolitics & Society5.01×
04Higher consciousnessHealth4.99×
05AnglingSports4.00×
06The BahamasTravel & Leisure3.75×
07RV parkCars & Mobility3.46×
08MotorhomeCars & Mobility2.75×
09President of the United StatesPolitics & Society2.55×
10RVsCars & Mobility1.92×
11LodgingTravel & Leisure1.84×
12SiblingKids & Family1.82×
13Survival skillsPolitics & Society1.81×
14CampingTravel & Leisure1.60×
15AirbnbTravel & Leisure1.60×
16OvenHome & Garden1.58×
17BeachesTravel & Leisure1.55×
18Outdoor recreationSports1.52×
19VacationsTravel & Leisure1.51×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glamping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glamping audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
TravellingTHRILL1.35×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glamping audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.96×
Early Adopter MentalityPOWER1.01×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glamping have in United States?

Glamping has an estimated audience of 5,284,237 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Glamping fans?

57.1% of Glamping fans are female, 42.9% are male, with an average age of 43.9 years.

03

Which brands do Glamping fans like most?

Glamping fans show strongest brand affinity for Outdoor recreation (1.52×), President of the United States (2.55×), and Liam Payne (15.02×) over the country average.

04

Where do Glamping fans live in United States?

Glamping fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Glamping fans also like?

Beyond Glamping itself, the audience over-indexes on President of the United States (2.55×), Liam Payne (15.02×), Nature (1.5×), and Camping (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Glamping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glamping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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