Glamping Audience in United States

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Glamping has an estimated audience of 5,284,237 people in United States. 57.1% are female, 42.9% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Outdoor recreation, President of the United States, Liam Payne, Nature, Camping.

The average Glamping fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Outdoor recreation, President of the United States, Liam Payne, with strongest over-indexing on Outdoor recreation (1.52× the country average). Demographically, the Glamping audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Glamping fans

Demographic split for Glamping audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.9
Estimated audience size5,284,237

Audience persona

The typical Glamping fan in United States is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Outdoor recreation.

Top regions in United States

Top regions ranked by reach for Glamping in United States
RegionReachAffinity
California1,059,4291.82×
Texas682,4951.5×
Florida497,6201.39×
New York427,2011.45×
Georgia272,2411.67×
New Jersey195,9521.46×
North Carolina184,4251.16×
Pennsylvania183,9641.03×
Illinois182,8171.04×
Virginia162,9821.27×
Tennessee139,0481.31×
Massachusetts132,5531.27×
Maryland121,6221.34×
Michigan111,0870.8×
Washington110,6631.04×
Arizona109,1601.01×
Ohio108,4180.67×
Alabama91,5601.24×
South Carolina83,4071.05×
Missouri78,1010.92×
Colorado76,4370.92×
Nevada73,6051.44×
Indiana70,6800.73×
Louisiana63,1550.93×
Minnesota61,6830.81×
Connecticut59,9471.13×
Kentucky56,3360.85×
Wisconsin55,7900.7×
Utah55,1921.17×
Oregon50,2000.83×
Oklahoma41,5310.71×
Mississippi39,1890.9×
Arkansas33,2560.76×
Kansas33,2450.8×
Nebraska30,7531.16×
Iowa29,0780.67×
West Virginia25,5451.04×
Hawaii22,3860.99×
New Mexico20,8280.79×
New Hampshire19,3270.93×
Washington, District of Columbia17,2861.09×
Maine16,6140.88×
Idaho15,9650.6×
Rhode Island14,4790.86×
Delaware12,3660.85×
Montana9,0300.62×
South Dakota8,3630.68×
Alaska7,8360.69×
Vermont7,1210.77×
North Dakota6,3110.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glamping audience
BrandAffinityCategory
Outdoor recreation1.52×Sports
President of the United States2.55×Politics & Society
Liam Payne15.02×Music & Radio
Nature1.5×Home & Garden
Camping1.6×Travel & Leisure
Angling4×Sports
Airbnb1.6×Travel & Leisure
Surf culture5.16×Sports
RV park3.46×Cars & Mobility
Higher consciousness4.99×Health
The Bahamas3.75×Travel & Leisure
Beaches1.55×Travel & Leisure
Vacations1.51×Travel & Leisure
Sibling1.82×Kids & Family
RVs1.92×Cars & Mobility
Motorhome2.75×Cars & Mobility
Survival skills1.81×Politics & Society
Lodging1.84×Travel & Leisure
Oven1.58×Home & Garden
North Carolina1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glamping audience
TraitClusterScore
TravellingTHRILL1.72
Quality AwarenessPREMIUM1.68
Design AffinityPREMIUM1.67
SustainabilityBALANCE1.6
Sports ActivityPOWER1.55
DIY MentalityTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Glamping
CountryShare
United States16.7%
United Kingdom15.1%
South Korea9.0%

See Glamping audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Glamping have in United States?

Glamping has an estimated audience of 5,284,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Glamping fans?

57.1% of Glamping fans are female, 42.9% are male, with an average age of 43.9 years.

Which brands do Glamping fans like most?

Glamping fans show strongest brand affinity for Outdoor recreation (1.52×), President of the United States (2.55×), and Liam Payne (15.02×) over the country average.

Where do Glamping fans live in United States?

Glamping fans in United States are most concentrated in California (reach 1,059,429), Texas (reach 682,495), and Florida (reach 497,620). These three regions account for the largest share of the active audience.

What other brands do Glamping fans also like?

Beyond Glamping itself, the audience over-indexes on President of the United States (2.55×), Liam Payne (15.02×), Nature (1.5×), and Camping (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glamping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.