Higher consciousness Audience in United States

Higher consciousness has an estimated audience of 6,171,078 people in United States. 62.6% are female, 37.4% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Bank account, Stamp collecting, Isometric exercise.
The average Higher consciousness fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Bank account, with strongest over-indexing on Product design (5.86× the country average). Demographically, the Higher consciousness audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Higher consciousness fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 33.7 |
| Estimated audience size | 6,171,078 |
Audience persona
The typical Higher consciousness fan in United States is more female, around 33.7 years old, with strong Mindfulness tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 743,209 | 1.1× |
| Texas | 436,258 | 0.82× |
| Florida | 358,802 | 0.86× |
| New York | 323,766 | 0.94× |
| Michigan | 259,181 | 1.61× |
| Georgia | 170,098 | 0.89× |
| Illinois | 152,087 | 0.74× |
| Ohio | 147,882 | 0.78× |
| Pennsylvania | 140,398 | 0.68× |
| North Carolina | 138,027 | 0.74× |
| Virginia | 127,222 | 0.85× |
| New Jersey | 114,969 | 0.73× |
| Washington | 108,599 | 0.88× |
| Arizona | 99,308 | 0.79× |
| Massachusetts | 89,365 | 0.74× |
| Louisiana | 86,520 | 1.09× |
| Tennessee | 86,025 | 0.69× |
| Maryland | 85,019 | 0.8× |
| Missouri | 84,949 | 0.85× |
| Colorado | 83,441 | 0.86× |
| Indiana | 80,968 | 0.72× |
| South Carolina | 78,484 | 0.85× |
| Oregon | 65,371 | 0.92× |
| Alabama | 63,453 | 0.74× |
| Connecticut | 62,756 | 1.01× |
| Wisconsin | 59,810 | 0.64× |
| Minnesota | 58,966 | 0.67× |
| Oklahoma | 58,923 | 0.86× |
| Kentucky | 55,468 | 0.72× |
| Nevada | 50,636 | 0.85× |
| Arkansas | 44,534 | 0.88× |
| Utah | 43,957 | 0.8× |
| Mississippi | 38,334 | 0.75× |
| Iowa | 34,154 | 0.67× |
| Kansas | 33,728 | 0.69× |
| West Virginia | 29,212 | 1.02× |
| Alaska | 29,151 | 2.21× |
| Idaho | 26,976 | 0.87× |
| Hawaii | 25,769 | 0.97× |
| Montana | 25,412 | 1.48× |
| South Dakota | 25,083 | 1.76× |
| North Dakota | 24,422 | 1.93× |
| New Hampshire | 24,070 | 0.99× |
| Wyoming | 23,631 | 2.58× |
| Nebraska | 23,569 | 0.76× |
| New Mexico | 23,446 | 0.76× |
| Rhode Island | 23,242 | 1.18× |
| Maine | 23,228 | 1.05× |
| Vermont | 22,860 | 2.11× |
| Delaware | 22,548 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5.86× | Business & Career |
| UK garage | 12.86× | Music & Radio |
| Bank account | 3.32× | Business & Career |
| Stamp collecting | 6.33× | Home & Garden |
| Isometric exercise | 11.15× | Sports |
| Collectable | 1.88× | Kids & Family |
| Natural rubber | 2.12× | Cars & Mobility |
| Hipster | 9.52× | Politics & Society |
| Embroidery Library | 14.94× | Home & Garden |
| JDSU | 2.87× | Business & Career |
| Kevin Murphy (screenwriter) | 13.3× | Movies & TV |
| Urban Outfitters | 1.53× | Shopping |
| Historic site | 3.27× | Arts & Culture |
| Vocal harmony | 3.2× | Music & Radio |
| Pro-Ject | 2.81× | Music & Radio |
| Staycation | 1.87× | Home & Garden |
| Joshua Jackson | 2.54× | Movies & TV |
| Home staging | 2.93× | Home & Garden |
| 9NEWS (KUSA) | 2.67× | Movies & TV |
| Tierra Cali | 4.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.6 |
| LGBTQ+ Identity | OPEN | 2.04 |
| Sustainability | BALANCE | 1.84 |
| Luxury Orientation | PREMIUM | 1.67 |
| Urban Lifestyle | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.7% |
| United Kingdom | 5.8% |
| Canada | 4.4% |
See Higher consciousness audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Higher consciousness have in United States?
Higher consciousness has an estimated audience of 6,171,078 people in United States, concentrated in California and Texas.
What is the gender split and age of Higher consciousness fans?
62.6% of Higher consciousness fans are female, 37.4% are male, with an average age of 33.7 years.
Which brands do Higher consciousness fans like most?
Higher consciousness fans show strongest brand affinity for Product design (5.86×), UK garage (12.86×), and Bank account (3.32×) over the country average.
Where do Higher consciousness fans live in United States?
Higher consciousness fans in United States are most concentrated in California (reach 743,209), Texas (reach 436,258), and Florida (reach 358,802). These three regions account for the largest share of the active audience.
What other brands do Higher consciousness fans also like?
Beyond Higher consciousness itself, the audience over-indexes on UK garage (12.86×), Bank account (3.32×), Stamp collecting (6.33×), and Isometric exercise (11.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Higher consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.