Glamping Audience in Germany
Glamping has an estimated audience of 749,734 people in Germany. 52.6% are female, 47.4% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mountain resort, Patio, Camping, RV park, Motorhome.
The average Glamping fan in Germany is 44.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mountain resort, Patio, Camping, with strongest over-indexing on Mountain resort (6.16× the country average). Demographically, the Glamping audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Glamping fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.6 |
| Estimated audience size | 749,734 |
Audience persona
The typical Glamping fan in Germany is balanced, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mountain resort.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,912 | 0.99× |
| Bayern | 144,676 | 1.2× |
| Baden-Württemberg | 126,759 | 1.24× |
| Niedersachsen | 73,995 | 1.02× |
| Hessen | 61,572 | 1.08× |
| Berlin | 40,732 | 1.22× |
| Rheinland-Pfalz | 38,642 | 1.03× |
| Sachsen | 35,002 | 0.95× |
| Schleswig-Holstein | 27,905 | 1.04× |
| Brandenburg | 21,370 | 0.92× |
| Hamburg | 19,099 | 1.13× |
| Thüringen | 15,528 | 0.81× |
| Sachsen-Anhalt | 15,444 | 0.8× |
| Mecklenburg-Vorpommern | 11,564 | 0.81× |
| Saarland | 7,825 | 0.85× |
| Bremen | 5,959 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain resort | 6.16× | Travel & Leisure |
| Patio | 3.55× | Home & Garden |
| Camping | 2.14× | Travel & Leisure |
| RV park | 3.12× | Cars & Mobility |
| Motorhome | 3.22× | Cars & Mobility |
| Travel Blogger | 4.72× | Travel & Leisure |
| Airbnb | 1.63× | Travel & Leisure |
| Vacations | 1.79× | Travel & Leisure |
| Tchibo | 1.9× | Shopping |
| Beaches | 1.79× | Travel & Leisure |
| Eurowings | 1.74× | Travel & Leisure |
| ADAC | 1.74× | Cars & Mobility |
| TUI | 1.83× | Travel & Leisure |
| Vacation rental | 2.28× | Travel & Leisure |
| Road trip | 2.98× | Travel & Leisure |
| Spas | 1.51× | Beauty & Wellness |
| Secret Escapes | 3.03× | Travel & Leisure |
| HolidayCheck | 2.06× | Travel & Leisure |
| Hot tub | 3.47× | Home & Garden |
| Lakes | 1.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.77 |
| Quality Awareness | PREMIUM | 1.93 |
| Design Affinity | PREMIUM | 1.84 |
| Travelling | THRILL | 1.81 |
| Sustainability | BALANCE | 1.71 |
| Sports Activity | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| United Kingdom | 15.1% |
| South Korea | 9.0% |
See Glamping audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Glamping have in Germany?
Glamping has an estimated audience of 749,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Glamping fans?
52.6% of Glamping fans are female, 47.4% are male, with an average age of 44.6 years.
Which brands do Glamping fans like most?
Glamping fans show strongest brand affinity for Mountain resort (6.16×), Patio (3.55×), and Camping (2.14×) over the country average.
Where do Glamping fans live in Germany?
Glamping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,912), Bayern (reach 144,676), and Baden-Württemberg (reach 126,759). These three regions account for the largest share of the active audience.
What other brands do Glamping fans also like?
Beyond Glamping itself, the audience over-indexes on Patio (3.55×), Camping (2.14×), RV park (3.12×), and Motorhome (3.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glamping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.