RV park Audience in United States

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RV park has an estimated audience of 13,857,778 people in United States. 41.9% are female, 58.1% are male, average age 44.5. Top regions: Texas, California, Florida. Top brand affinities: Motorhome, Outdoor recreation, RVs, Trailer (vehicle), AutoZone.

The average RV park fan in United States is 44.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Motorhome, Outdoor recreation, RVs, with strongest over-indexing on Motorhome (5.26× the country average). Demographically, the RV park audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of RV park fans

Demographic split for RV park audience in United States
MetricValue
Female41.9%
Male58.1%
Average age44.5
Estimated audience size13,857,778

Audience persona

The typical RV park fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Motorhome.

Top regions in United States

Top regions ranked by reach for RV park in United States
RegionReachAffinity
Texas2,091,2441.76×
California1,239,4900.81×
Florida822,9250.88×
Arizona563,4301.99×
Washington404,6591.46×
Colorado338,7741.55×
Oregon305,3201.92×
Oklahoma261,2081.7×
Georgia260,8110.61×
Tennessee247,2570.89×
Utah242,5471.95×
Louisiana233,4951.31×
North Carolina231,5810.56×
Missouri227,0791.02×
Alabama219,5851.13×
Nevada201,3751.5×
New Mexico199,9822.88×
Ohio199,9530.47×
Illinois185,2190.4×
Michigan180,1780.5×
Idaho170,3192.45×
Arkansas163,6541.43×
New York155,1190.2×
Virginia149,3380.44×
South Carolina138,7670.67×
Pennsylvania132,2110.28×
Kansas128,6891.18×
Mississippi123,9691.09×
Indiana120,3290.48×
Minnesota119,0980.6×
Montana117,7363.06×
Kentucky109,4650.63×
Wisconsin101,9670.49×
Iowa79,3970.7×
Wyoming75,3093.67×
Nebraska61,2230.88×
New Jersey60,7230.17×
Maryland58,0250.24×
South Dakota50,0981.56×
Alaska48,1221.62×
Massachusetts44,5470.16×
West Virginia31,7870.49×
North Dakota27,5080.97×
Maine23,5130.47×
Connecticut22,6030.16×
New Hampshire19,5840.36×
Vermont11,0150.45×
Hawaii10,8000.18×
Washington, District of Columbia10,5710.25×
Delaware8,3600.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RV park audience
BrandAffinityCategory
Motorhome5.26×Cars & Mobility
Outdoor recreation1.52×Sports
RVs2.87×Cars & Mobility
Trailer (vehicle)3.67×Cars & Mobility
AutoZone1.67×Cars & Mobility
RV Trader8.3×Shopping
Real estate broker1.57×Home & Garden
President of the United States1.75×Politics & Society
CarGurus2.13×Cars & Mobility
Popup camper5.88×Travel & Leisure
Tractor Supply Company2.24×Shopping
Menards1.71×Home & Garden
Truck camper5.01×Cars & Mobility
RV Camping7.16×Cars & Mobility
Tractor2.07×Cars & Mobility
Survival skills1.64×Politics & Society
Angling2.88×Sports
Lawn1.56×Home & Garden
REI1.63×Fashion & Accessoires
Auction1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RV park audience
TraitClusterScore
PatriotismCONSERVATISM1.59
Family OrientationCONSERVATISM1.31
Community OrientationOPEN1.26
IndividualismJOY1.21
Need for SecurityCONSERVATISM1.2
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for RV park
CountryShare
United States30.5%
Japan13.9%
Germany12.1%

See RV park audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does RV park have in United States?

RV park has an estimated audience of 13,857,778 people in United States, concentrated in Texas and California.

What is the gender split and age of RV park fans?

41.9% of RV park fans are female, 58.1% are male, with an average age of 44.5 years.

Which brands do RV park fans like most?

RV park fans show strongest brand affinity for Motorhome (5.26×), Outdoor recreation (1.52×), and RVs (2.87×) over the country average.

Where do RV park fans live in United States?

RV park fans in United States are most concentrated in Texas (reach 2,091,244), California (reach 1,239,490), and Florida (reach 822,925). These three regions account for the largest share of the active audience.

What other brands do RV park fans also like?

Beyond RV park itself, the audience over-indexes on Outdoor recreation (1.52×), RVs (2.87×), Trailer (vehicle) (3.67×), and AutoZone (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RV park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.