Rascasse Audience Intelligence

RV park Audience in United States

A data profile of the people who buy, follow and care about RV park in United States — modelled from more than twelve digital signal sources. RV park has an estimated audience of 13,857,778 people in United States.

#1720among Topic in United States#89in Cars & Mobility

The average RV park fan in United States is 44.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Motorhome, Outdoor recreation, RVs, with strongest over-indexing on Motorhome (5.26× the country average).

Demographically, the RV park audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RV park fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Motorhome.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RV park profile in United States.

Audience size
13.9M
in United States
Gender
41.9%♀
58.1% male
Age
44.5
average years
Country rank
#2557
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RV park fans

41.9% are female, 58.1% are male, average age 44.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for RV park audience in United States
MetricValue
Female41.9%
Male58.1%
Average age44.5
Estimated audience size13,857,778
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the RV park audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

30.5%

of the worldwide RV park audience comes from United States.

Worldwide audience distribution share by country for RV park
CountryShare
United States30.5%
Japan13.9%
Germany12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RV park audience in United States is strongest.

Fig. 05

Top regions by affinity

RV park fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~80K3.98×
02Montana~100K3.30×
03New Mexico~200K2.91×
04Idaho~200K2.48×
05Oregon~300K1.85×
06Arizona~500K1.82×
07Utah~200K1.81×
08South Dakota~60K1.78×
09Alaska~50K1.78×
10Oklahoma~300K1.65×
11Texas~2M1.57×
12Nevada~200K1.50×
13Colorado~300K1.48×
14Arkansas~200K1.45×
15Washington~400K1.33×
16Louisiana~200K1.29×
17Kansas~100K1.18×
18Mississippi~100K1.12×
19Alabama~200K1.08×
20North Dakota~30K1.07×
21Missouri~200K1.01×
22Nebraska~60K0.89×
23Tennessee~200K0.87×
24Florida~700K0.78×
25California~1M0.71×
26Iowa~80K0.69×
27Kentucky~100K0.66×
28South Carolina~100K0.65×
29Georgia~300K0.59×
30Minnesota~100K0.58×
31Vermont~10K0.55×
32North Carolina~200K0.52×
33Maine~30K0.52×
34Wisconsin~100K0.50×
35West Virginia~30K0.50×
36Indiana~100K0.47×
37Ohio~200K0.46×
38Michigan~200K0.46×
39New Hampshire~20K0.44×
40Virginia~100K0.41×
41Illinois~200K0.37×
42Delaware~10K0.33×
43Rhode Island~10K0.29×
44Hawaii~20K0.28×
45Pennsylvania~100K0.26×
46Maryland~60K0.25×
47Connecticut~30K0.22×
48New York~200K0.21×
49New Jersey~70K0.19×
50Massachusetts~50K0.18×
Fig. 06

Affinity by region

Affinity by region — RV park, United States
0.18×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RV park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RV park audience
#·InterestCategoryAffinity×
01RV TraderShopping8.30×
02RV CampingCars & Mobility7.16×
03Popup camperTravel & Leisure5.88×
04MotorhomeCars & Mobility5.26×
05Truck camperCars & Mobility5.01×
06Trailer (vehicle)Cars & Mobility3.67×
07AnglingSports2.88×
08RVsCars & Mobility2.87×
09Hostelling InternationalTravel & Leisure2.56×
10Tractor Supply CompanyShopping2.24×
11CarGurusCars & Mobility2.13×
12TractorCars & Mobility2.07×
13President of the United StatesPolitics & Society1.75×
14MenardsHome & Garden1.71×
15AutoZoneCars & Mobility1.67×
16Survival skillsPolitics & Society1.64×
17REIFashion & Accessoires1.63×
18Real estate brokerHome & Garden1.57×
19LawnHome & Garden1.56×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RV park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RV park audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.32×
PatriotismCONSERVATISM1.30×
DIY MentalityTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RV park audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
MindfulnessBALANCE0.92×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RV park have in United States?

RV park has an estimated audience of 13,857,778 people in United States, concentrated in Texas and California.

02

What is the gender split and age of RV park fans?

41.9% of RV park fans are female, 58.1% are male, with an average age of 44.5 years.

03

Which brands do RV park fans like most?

RV park fans show strongest brand affinity for Motorhome (5.26×), Outdoor recreation (1.52×), and RVs (2.87×) over the country average.

04

Where do RV park fans live in United States?

RV park fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do RV park fans also like?

Beyond RV park itself, the audience over-indexes on Outdoor recreation (1.52×), RVs (2.87×), Trailer (vehicle) (3.67×), and RV Trader (8.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See RV park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RV park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →