Rascasse Audience Intelligence

RV Camping Audience in United States

A data profile of the people who buy, follow and care about RV Camping in United States — modelled from more than twelve digital signal sources. RV Camping has an estimated audience of 2,078,838 people in United States.

#423among Website / Newspaper / Magazine in United States#470in Cars & Mobility

The average RV Camping fan in United States is 34.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include RV Trader, Renewable energy, Toyota Tacoma, with strongest over-indexing on RV Trader (43.54× the country average).

Demographically, the RV Camping audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RV Camping fan in United States is balanced, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for RV Trader.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RV Camping profile in United States.

Audience size
2.1M
in United States
Gender
46.9%♀
53.1% male
Age
34.1
average years
Country rank
#13826
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of RV Camping

46.9% are female, 53.1% are male, average age 34.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for RV Camping audience in United States
MetricValue
Female46.9%
Male53.1%
Average age34.1
Estimated audience size2,078,838
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the RV Camping audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

88.1%

of the worldwide RV Camping audience comes from United States.

Worldwide audience distribution share by country for RV Camping
CountryShare
United States88.1%
Canada8.0%
Germany0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RV Camping audience in United States is strongest.

Fig. 05

Top regions by affinity

RV Camping fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K3.12×
02Montana~20K2.87×
03Idaho~20K2.32×
04Oregon~50K2.01×
05Washington~80K1.88×
06New Mexico~20K1.80×
07Utah~30K1.70×
08South Dakota~8K1.69×
09Alaska~7K1.62×
10Arizona~70K1.55×
11Colorado~50K1.49×
12Nevada~30K1.28×
13California~300K1.12×
14Vermont~4K1.06×
15Arkansas~20K1.00×
16Tennessee~40K0.99×
17Minnesota~30K0.98×
18Oklahoma~20K0.98×
19North Dakota~4K0.96×
20Florida~100K0.95×
21Missouri~30K0.94×
22Nebraska~10K0.91×
23Maine~7K0.90×
24Kansas~10K0.87×
25Alabama~20K0.84×
26North Carolina~50K0.83×
27South Carolina~30K0.82×
28Kentucky~20K0.79×
29Wisconsin~20K0.78×
30Iowa~10K0.78×
31West Virginia~8K0.78×
32Virginia~40K0.74×
33Indiana~30K0.74×
34Michigan~40K0.73×
35Louisiana~20K0.72×
36Georgia~40K0.70×
37Texas~100K0.69×
38New Hampshire~6K0.68×
39Mississippi~10K0.62×
40Ohio~40K0.55×
41Maryland~20K0.55×
42Delaware~3K0.55×
43Illinois~40K0.54×
44Pennsylvania~40K0.51×
45Hawaii~4K0.48×
46Rhode Island~3K0.46×
47Massachusetts~20K0.37×
48Connecticut~8K0.37×
49New York~40K0.31×
50New Jersey~20K0.30×
Fig. 06

Affinity by region

Affinity by region — RV Camping, United States
0.30×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RV Camping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RV Camping audience
#·InterestCategoryAffinity×
01RV TraderShopping43.54×
02Jeep CherokeeCars & Mobility24.47×
03Smart CommunicationsTechnology & Electronics20.00×
04Fox & FriendsMovies & TV19.64×
05Volvo TrucksCars & Mobility18.55×
06Toyota TacomaCars & Mobility15.71×
07Truck camperCars & Mobility14.90×
08Toyota SupraCars & Mobility14.25×
09Dungeons & DragonsGames10.93×
10Weather forecastingHome & Garden9.28×
11Rick and MortyMovies & TV8.40×
12Renewable energyBusiness & Career8.17×
13Sustainable energyHome & Garden7.69×
14QVCMovies & TV7.08×
15FedExBusiness & Career6.19×
16Mortgage loansBusiness & Career3.77×
17VehiclesCars & Mobility3.00×
18PinterestInternet & Social Media2.96×
19ClothingFashion & Accessoires2.53×
20Consumer electronicsTechnology & Electronics2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RV Camping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RV Camping audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.49×
SustainabilityBALANCE2.67×
Family OrientationCONSERVATISM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RV Camping audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Early Adopter MentalityPOWER0.84×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RV Camping have in United States?

RV Camping has an estimated audience of 2,078,838 people in United States, concentrated in California and Florida.

02

What is the gender split and age of RV Camping fans?

46.9% of RV Camping fans are female, 53.1% are male, with an average age of 34.1 years.

03

Which brands do RV Camping fans like most?

RV Camping fans show strongest brand affinity for RV Trader (43.54×), Renewable energy (8.17×), and Toyota Tacoma (15.71×) over the country average.

04

Where do RV Camping fans live in United States?

RV Camping fans in United States are most concentrated in California (reach ~300K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do RV Camping fans also like?

Beyond RV Camping itself, the audience over-indexes on Renewable energy (8.17×), Toyota Tacoma (15.71×), Weather forecasting (9.28×), and FedEx (6.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See RV Camping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RV Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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