RV Camping Audience in United States

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RV Camping has an estimated audience of 2,079,836 people in United States. 46.9% are female, 53.1% are male, average age 34.1. Top regions: California, Florida, Texas. Top brand affinities: Product design, Urban Outfitters, UK garage, Embroidery Library, Stamp collecting.

The average RV Camping fan in United States is 34.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, Urban Outfitters, UK garage, with strongest over-indexing on Product design (5.4× the country average). Demographically, the RV Camping audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of RV Camping fans

Demographic split for RV Camping audience in United States
MetricValue
Female46.9%
Male53.1%
Average age34.1
Estimated audience size2,079,836

Audience persona

The typical RV Camping fan in United States is balanced, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for RV Camping in United States
RegionReachAffinity
California266,7761.17×
Florida146,4431.04×
Texas128,5350.72×
Washington77,4071.86×
Arizona68,0071.6×
North Carolina59,3210.95×
Colorado50,8611.55×
Georgia49,9300.78×
Oregon46,2781.94×
Tennessee44,3741.06×
Michigan43,9420.81×
Virginia42,5500.84×
Illinois40,2840.58×
Pennsylvania39,1030.56×
Ohio38,3180.6×
New York38,0240.33×
Missouri32,5690.97×
Utah32,5271.75×
Minnesota31,4201.05×
Indiana30,3490.8×
South Carolina28,2490.9×
Nevada26,0431.29×
Wisconsin25,9910.83×
Alabama24,9210.86×
Oklahoma22,4230.97×
Maryland21,0530.59×
Idaho20,3951.96×
Louisiana19,6540.73×
Kentucky19,0030.73×
Arkansas17,1651×
New Mexico17,1011.64×
Montana16,7512.9×
New Jersey16,6490.31×
Massachusetts15,9920.39×
Kansas14,5230.89×
Iowa12,9400.76×
Mississippi9,8580.58×
Wyoming9,0412.93×
Nebraska8,2930.8×
South Dakota7,9791.66×
Connecticut7,2870.35×
West Virginia7,2110.74×
Alaska6,8911.55×
Maine6,3060.85×
New Hampshire5,3970.66×
Vermont3,9751.09×
North Dakota3,7110.87×
Delaware2,5510.44×
Rhode Island2,1270.32×
Washington, District of Columbia1,9280.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RV Camping audience
BrandAffinityCategory
Product design5.4×Business & Career
Urban Outfitters4.72×Shopping
UK garage11.45×Music & Radio
Embroidery Library31.53×Home & Garden
Stamp collecting7.5×Home & Garden
Pro-Ject5.38×Music & Radio
Isometric exercise9.93×Sports
JDSU3.45×Business & Career
Pillow2.3×Home & Garden
Natural rubber2.13×Cars & Mobility
Joshua Jackson4.39×Movies & TV
Home equity1.78×Home & Garden
Meals on Wheels4.89×Food & Beverages
Staycation2.68×Home & Garden
Emilio Estefan10.4×Music & Radio
Nebraska Cornhuskers football2.51×Sports
Justice1.89×Politics & Society
Tipsy Elves6.27×Shopping
Jesse Plemons2.05×Movies & TV
Bridget Jones: The Edge of Reason12.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RV Camping audience
TraitClusterScore
PatriotismCONSERVATISM2.78
SustainabilityBALANCE2.16
Luxury OrientationPREMIUM1.71
Pet OwnershipJOY1.64
Family OrientationCONSERVATISM1.45
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for RV Camping
CountryShare
United States88.1%
Canada8.0%
Germany0.5%

See RV Camping audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does RV Camping have in United States?

RV Camping has an estimated audience of 2,079,836 people in United States, concentrated in California and Florida.

What is the gender split and age of RV Camping fans?

46.9% of RV Camping fans are female, 53.1% are male, with an average age of 34.1 years.

Which brands do RV Camping fans like most?

RV Camping fans show strongest brand affinity for Product design (5.4×), Urban Outfitters (4.72×), and UK garage (11.45×) over the country average.

Where do RV Camping fans live in United States?

RV Camping fans in United States are most concentrated in California (reach 266,776), Florida (reach 146,443), and Texas (reach 128,535). These three regions account for the largest share of the active audience.

What other brands do RV Camping fans also like?

Beyond RV Camping itself, the audience over-indexes on Urban Outfitters (4.72×), UK garage (11.45×), Embroidery Library (31.53×), and Stamp collecting (7.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RV Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.