Spare part Audience in United States

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Spare part has an estimated audience of 368,384 people in United States. 26.3% are female, 73.7% are male, average age 37.8. Top regions: California, Texas, Arizona. Top brand affinities: Stamp collecting, Electrolyte, Life of Pi, UK garage, Voter registration.

The average Spare part fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Stamp collecting, Electrolyte, Life of Pi, with strongest over-indexing on Stamp collecting (41.17× the country average). Demographically, the Spare part audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Spare part fans

Demographic split for Spare part audience in United States
MetricValue
Female26.3%
Male73.7%
Average age37.8
Estimated audience size368,384

Audience persona

The typical Spare part fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Spare part in United States
RegionReachAffinity
California90,0282.22×
Texas63,2962×
Arizona21,2722.83×
Florida20,9970.84×
New York16,4170.8×
Illinois14,7391.2×
Georgia9,6870.85×
North Carolina9,3850.85×
Washington9,2291.25×
Pennsylvania8,9590.72×
Michigan8,7940.91×
Ohio8,4100.74×
Virginia8,2360.92×
New Jersey7,8320.84×
Oregon6,2601.48×
Colorado6,2181.07×
Indiana6,2150.92×
Tennessee5,8520.79×
Massachusetts5,8210.8×
Missouri4,9920.84×
Utah4,8511.47×
Wisconsin4,7930.86×
Minnesota4,7170.89×
Maryland4,6940.74×
Nevada4,5261.27×
New Mexico4,4782.42×
Oklahoma4,4721.09×
South Carolina4,2030.76×
Alabama3,5030.68×
Kansas3,3231.14×
Kentucky3,2670.71×
Louisiana3,1450.66×
Arkansas2,7780.92×
Iowa2,7430.9×
Connecticut2,6890.73×
Nebraska2,1251.15×
Mississippi2,0210.67×
Idaho1,9981.08×
Hawaii1,6331.03×
New Hampshire1,2240.84×
West Virginia1,0170.59×
Washington, District of Columbia8850.8×
Maine8500.64×
Rhode Island8300.71×
Montana7480.73×
Alaska7290.92×
Delaware6870.68×
South Dakota6720.79×
North Dakota6100.81×
Wyoming4640.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spare part audience
BrandAffinityCategory
Stamp collecting41.17×Home & Garden
Electrolyte19.33×Health
Life of Pi20×Movies & TV
UK garage9.72×Music & Radio
Voter registration7.94×Politics & Society
3D printing3.69×Technology & Electronics
Arrietty20×Movies & TV
Natural rubber2.8×Cars & Mobility
Academy Award for Best Visual Effects17.08×Movies & TV
Embroidery Library20.91×Home & Garden
Elsword20×Games
Bank account2.98×Business & Career
Academy Award for Best Production Design20×Movies & TV
Product design2.27×Business & Career
Academy Award for Best Original Score20×Movies & TV
Hipster10.43×Politics & Society
Naperville, Illinois8.45×Travel & Leisure
Home construction1.5×Home & Garden
Omaha Storm Chasers20×Sports
Endless Space23.34×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spare part audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
Sports ActivityPOWER1.94
Pet OwnershipJOY1.87
Risk AppetiteTHRILL1.79
Community OrientationOPEN1.73
TravellingTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Spare part
CountryShare
Venezuela11.0%
Malaysia10.9%
United States8.2%

See Spare part audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Spare part have in United States?

Spare part has an estimated audience of 368,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Spare part fans?

26.3% of Spare part fans are female, 73.7% are male, with an average age of 37.8 years.

Which brands do Spare part fans like most?

Spare part fans show strongest brand affinity for Stamp collecting (41.17×), Electrolyte (19.33×), and Life of Pi (20×) over the country average.

Where do Spare part fans live in United States?

Spare part fans in United States are most concentrated in California (reach 90,028), Texas (reach 63,296), and Arizona (reach 21,272). These three regions account for the largest share of the active audience.

What other brands do Spare part fans also like?

Beyond Spare part itself, the audience over-indexes on Electrolyte (19.33×), Life of Pi (20×), UK garage (9.72×), and Voter registration (7.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spare part. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.