Rascasse Audience Intelligence

Spare part Audience in United States

A data profile of the people who buy, follow and care about Spare part in United States — modelled from more than twelve digital signal sources. Spare part has an estimated audience of 368,384 people in United States.

#12657among Topic in United States#1177in Cars & Mobility

The average Spare part fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kia Picanto, Citroën, Opel, with strongest over-indexing on Kia Picanto (269.02× the country average).

Demographically, the Spare part audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spare part fan in United States is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Kia Picanto.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spare part profile in United States.

Audience size
368K
in United States
Gender
26.3%♀
73.7% male
Age
37.8
average years
Country rank
#43426
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spare part fans

26.3% are female, 73.7% are male, average age 37.8.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Spare part audience in United States
MetricValue
Female26.3%
Male73.7%
Average age37.8
Estimated audience size368,384
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Spare part audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Spare part audience comes from United States.

Worldwide audience distribution share by country for Spare part
CountryShare
Venezuela10.9%
Malaysia10.8%
United States8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spare part audience in United States is strongest.

Fig. 05

Top regions by affinity

Spare part fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K2.57×
02California~80K2.09×
03New Mexico~4K2.05×
04Texas~60K1.86×
05Nebraska~2K1.30×
06Oregon~5K1.28×
07Utah~4K1.27×
08Washington~9K1.25×
09Illinois~10K1.18×
10Nevada~4K1.16×
11Kansas~3K1.12×
12Oklahoma~4K1.07×
13Idaho~2K1.04×
14Colorado~6K1.02×
15Alaska<1K1.00×
16Arkansas~3K0.99×
17Hawaii~2K0.99×
18South Dakota<1K0.99×
19Iowa~3K0.96×
20North Dakota<1K0.95×
21New Jersey~9K0.94×
22Indiana~6K0.94×
23Montana<1K0.93×
24New York~20K0.92×
25Minnesota~5K0.92×
26Vermont<1K0.92×
27Virginia~8K0.91×
28Wisconsin~5K0.91×
29Rhode Island~1K0.91×
30Michigan~9K0.90×
31New Hampshire~1K0.90×
32Washington, District of Columbia<1K0.90×
33Delaware<1K0.88×
34Maine~1K0.86×
35West Virginia~1K0.85×
36Missouri~5K0.84×
37Massachusetts~6K0.83×
38Mississippi~3K0.83×
39Florida~20K0.82×
40Georgia~9K0.82×
41North Carolina~9K0.82×
42Maryland~5K0.82×
43South Carolina~5K0.82×
44Ohio~9K0.81×
45Tennessee~6K0.81×
46Kentucky~4K0.81×
47Connecticut~3K0.81×
48Louisiana~4K0.79×
49Alabama~4K0.77×
50Pennsylvania~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Spare part, United States
0.74×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spare part audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spare part audience
#·InterestCategoryAffinity×
01Kia PicantoCars & Mobility269.02×
02OpelCars & Mobility132.99×
03Volkswagen CaddyCars & Mobility123.20×
04CitroënCars & Mobility99.00×
05Kia RioCars & Mobility83.07×
06PeugeotCars & Mobility55.16×
07Škoda AutoCars & Mobility51.48×
08Chip tuningCars & Mobility45.28×
09Compact sport utility vehicleCars & Mobility43.71×
10Ford EcoSportCars & Mobility39.94×
11BodrumTravel & Leisure33.94×
12Toyota HiluxCars & Mobility28.27×
13VolvoCars & Mobility24.91×
14Auto showCars & Mobility24.86×
15Toyota Land CruiserCars & Mobility23.59×
16Porsche 911Cars & Mobility22.68×
17Antique carCars & Mobility20.11×
18City carCars & Mobility20.00×
19HatchbackCars & Mobility15.96×
20Used carCars & Mobility7.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spare part audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spare part audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.48×
Risk AppetiteTHRILL2.33×
Community OrientationOPEN2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spare part audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Quality AwarenessPREMIUM0.71×
Early Adopter MentalityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spare part have in United States?

Spare part has an estimated audience of 368,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spare part fans?

26.3% of Spare part fans are female, 73.7% are male, with an average age of 37.8 years.

03

Which brands do Spare part fans like most?

Spare part fans show strongest brand affinity for Kia Picanto (269.02×), Citroën (99×), and Opel (132.99×) over the country average.

04

Where do Spare part fans live in United States?

Spare part fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Spare part fans also like?

Beyond Spare part itself, the audience over-indexes on Citroën (99×), Opel (132.99×), Peugeot (55.16×), and Škoda Auto (51.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Spare part audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spare part. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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