Rascasse Audience Intelligence

Kia Picanto Audience in United States

A data profile of the people who buy, follow and care about Kia Picanto in United States — modelled from more than twelve digital signal sources. Kia Picanto has an estimated audience of 299,866 people in United States.

#397among Car Model in United States#1287in Cars & Mobility

The average Kia Picanto fan in United States is 39.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Bachata (dance), Google News, Spare part, with strongest over-indexing on Bachata (dance) (66.39× the country average).

Demographically, the Kia Picanto audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Picanto fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Bachata (dance).

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Picanto profile in United States.

Audience size
300K
in United States
Gender
42.9%♀
57.1% male
Age
39.3
average years
Country rank
#48418
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Picanto fans

42.9% are female, 57.1% are male, average age 39.3.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Kia Picanto audience in United States
MetricValue
Female42.9%
Male57.1%
Average age39.3
Estimated audience size299,866
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Kia Picanto audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Kia Picanto audience comes from United States.

Worldwide audience distribution share by country for Kia Picanto
CountryShare
Italy8.1%
Colombia6.3%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Picanto audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Picanto fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K2.36×
02New Jersey~10K1.91×
03New York~30K1.77×
04Washington, District of Columbia~1K1.57×
05Massachusetts~8K1.46×
06Connecticut~4K1.42×
07Virginia~10K1.36×
08Rhode Island~1K1.25×
09Maryland~6K1.24×
10Texas~30K1.11×
11Georgia~10K1.11×
12Colorado~5K1.07×
13Pennsylvania~10K1.04×
14Nevada~3K1.04×
15New Hampshire~1K1.04×
16California~30K0.98×
17Washington~6K0.97×
18Utah~3K0.97×
19Maine~1K0.97×
20Alaska<1K0.97×
21Illinois~9K0.96×
22North Carolina~8K0.96×
23Vermont<1K0.96×
24Kentucky~3K0.94×
25North Dakota<1K0.93×
26South Carolina~4K0.92×
27Hawaii~1K0.92×
28Tennessee~5K0.91×
29Nebraska~1K0.91×
30Idaho~1K0.91×
31Delaware<1K0.91×
32South Dakota<1K0.89×
33New Mexico~1K0.88×
34West Virginia~1K0.88×
35Michigan~7K0.87×
36Oregon~3K0.87×
37Arkansas~2K0.87×
38Ohio~8K0.85×
39Arizona~5K0.85×
40Louisiana~3K0.85×
41Iowa~2K0.85×
42Kansas~2K0.85×
43Montana<1K0.85×
44Missouri~4K0.84×
45Indiana~4K0.83×
46Minnesota~3K0.83×
47Alabama~3K0.83×
48Oklahoma~3K0.80×
49Wisconsin~3K0.79×
50Mississippi~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Kia Picanto, United States
0.79×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Picanto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Picanto audience
#·InterestCategoryAffinity×
01Viajes y PaseosInternet & Social Media423.91×
02Spare partCars & Mobility269.02×
03Toyota Land Cruiser PradoCars & Mobility196.97×
04Kia RioCars & Mobility178.64×
05Musica UrbanaMusic & Radio147.13×
06DembowMusic & Radio128.50×
07Kea (island)Travel & Leisure108.75×
08GlobovisiónMovies & TV102.91×
09MaquiladoraShopping82.76×
10Barcelona Sporting ClubSports79.66×
11La PatillaNews75.90×
12ConsortiumBusiness & Career70.65×
13CONCACAF Champions CupSports68.77×
14Bachata (dance)Music & Radio66.39×
15Panama CityTravel & Leisure57.15×
16Copa LibertadoresSports53.17×
17Maquillaje ProfesionalBeauty & Wellness39.00×
18Google NewsNews35.85×
19Liga MXSports21.44×
20Planet FitnessSports8.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Picanto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Picanto audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.24×
Family OrientationCONSERVATISM6.98×
Price SensitivityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Picanto audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.18×
Need for SecurityCONSERVATISM0.20×
Quality AwarenessPREMIUM0.30×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Picanto have in United States?

Kia Picanto has an estimated audience of 299,866 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Kia Picanto fans?

42.9% of Kia Picanto fans are female, 57.1% are male, with an average age of 39.3 years.

03

Which brands do Kia Picanto fans like most?

Kia Picanto fans show strongest brand affinity for Bachata (dance) (66.39×), Google News (35.85×), and Spare part (269.02×) over the country average.

04

Where do Kia Picanto fans live in United States?

Kia Picanto fans in United States are most concentrated in Florida (reach ~50K), California (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Picanto fans also like?

Beyond Kia Picanto itself, the audience over-indexes on Google News (35.85×), Spare part (269.02×), Kia Rio (178.64×), and Dembow (128.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Picanto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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