Kia Picanto Audience in United States
Kia Picanto has an estimated audience of 293,044 people in United States. 42.9% are female, 57.1% are male, average age 39.3. Top regions: Florida, California, New York. Top brand affinities: Bachata (dance), Google News, Spare part, Kia Rio, Dembow.
The average Kia Picanto fan in United States is 39.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Bachata (dance), Google News, Spare part, with strongest over-indexing on Bachata (dance) (66.39× the country average). Demographically, the Kia Picanto audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Kia Picanto fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 39.3 |
| Estimated audience size | 293,044 |
Audience persona
The typical Kia Picanto fan in United States is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Bachata (dance).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 53,089 | 2.68× |
| California | 34,519 | 1.07× |
| New York | 30,749 | 1.88× |
| Texas | 30,105 | 1.19× |
| New Jersey | 15,137 | 2.03× |
| Pennsylvania | 10,859 | 1.1× |
| Virginia | 10,516 | 1.47× |
| Georgia | 10,500 | 1.16× |
| Illinois | 9,735 | 1× |
| Massachusetts | 8,959 | 1.55× |
| North Carolina | 8,691 | 0.99× |
| Ohio | 7,547 | 0.84× |
| Maryland | 6,493 | 1.29× |
| Michigan | 6,448 | 0.84× |
| Washington | 6,202 | 1.05× |
| Colorado | 5,140 | 1.11× |
| Arizona | 5,008 | 0.84× |
| Tennessee | 4,994 | 0.85× |
| Indiana | 4,306 | 0.8× |
| Connecticut | 4,267 | 1.45× |
| South Carolina | 3,773 | 0.86× |
| Missouri | 3,601 | 0.76× |
| Minnesota | 3,425 | 0.82× |
| Kentucky | 3,320 | 0.9× |
| Wisconsin | 3,178 | 0.72× |
| Oregon | 3,017 | 0.9× |
| Nevada | 3,001 | 1.06× |
| Louisiana | 2,963 | 0.78× |
| Alabama | 2,781 | 0.68× |
| Utah | 2,677 | 1.02× |
| Oklahoma | 2,273 | 0.7× |
| Iowa | 1,994 | 0.83× |
| Arkansas | 1,835 | 0.76× |
| Kansas | 1,764 | 0.76× |
| Washington, District of Columbia | 1,754 | 1.99× |
| Mississippi | 1,377 | 0.57× |
| Rhode Island | 1,375 | 1.47× |
| New Hampshire | 1,218 | 1.05× |
| Nebraska | 1,211 | 0.82× |
| Idaho | 1,029 | 0.7× |
| Hawaii | 943 | 0.75× |
| Maine | 940 | 0.9× |
| New Mexico | 912 | 0.62× |
| West Virginia | 864 | 0.63× |
| Alaska | 613 | 0.98× |
| Delaware | 518 | 0.64× |
| South Dakota | 449 | 0.66× |
| Montana | 435 | 0.54× |
| North Dakota | 361 | 0.6× |
| Vermont | 356 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bachata (dance) | 66.39× | Music & Radio |
| Google News | 35.85× | News |
| Spare part | 269.02× | Cars & Mobility |
| Kia Rio | 178.64× | Cars & Mobility |
| Dembow | 128.5× | Music & Radio |
| Panama City | 57.15× | Travel & Leisure |
| Maquillaje Profesional | 39× | Beauty & Wellness |
| CONCACAF Champions Cup | 68.77× | Sports |
| Globovisión | 102.91× | Movies & TV |
| Liga MX | 21.44× | Sports |
| Kea (island) | 108.75× | Travel & Leisure |
| Viajes y Paseos | 423.91× | Internet & Social Media |
| La Patilla | 75.9× | News |
| Maquiladora | 82.76× | Shopping |
| Toyota Land Cruiser Prado | 196.97× | Cars & Mobility |
| Copa Libertadores | 53.17× | Sports |
| Barcelona Sporting Club | 79.66× | Sports |
| Musica Urbana | 147.13× | Music & Radio |
| Consortium | 70.65× | Business & Career |
| Planet Fitness | 8.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.93 |
| Quality Awareness | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.5 |
| Risk Appetite | THRILL | 1.36 |
| Need for Security | CONSERVATISM | 1.36 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 8.5% |
| Germany | 6.1% |
| United Kingdom | 6.0% |
See Kia Picanto audiences in other countries
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Frequently asked questions
How many fans does Kia Picanto have in United States?
Kia Picanto has an estimated audience of 293,044 people in United States, concentrated in Florida and California.
What is the gender split and age of Kia Picanto fans?
42.9% of Kia Picanto fans are female, 57.1% are male, with an average age of 39.3 years.
Which brands do Kia Picanto fans like most?
Kia Picanto fans show strongest brand affinity for Bachata (dance) (66.39×), Google News (35.85×), and Spare part (269.02×) over the country average.
Where do Kia Picanto fans live in United States?
Kia Picanto fans in United States are most concentrated in Florida (reach 53,089), California (reach 34,519), and New York (reach 30,749). These three regions account for the largest share of the active audience.
What other brands do Kia Picanto fans also like?
Beyond Kia Picanto itself, the audience over-indexes on Google News (35.85×), Spare part (269.02×), Kia Rio (178.64×), and Dembow (128.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kia Picanto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.