Rascasse Audience Intelligence

Maquiladora Audience in United States

A data profile of the people who buy, follow and care about Maquiladora in United States — modelled from more than twelve digital signal sources. Maquiladora has an estimated audience of 761,740 people in United States.

#9714among Topic in United States#423in Shopping

The average Maquiladora fan in United States is 33.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Playa del Carmen, Volaris, Kia Picanto, with strongest over-indexing on Playa del Carmen (21.17× the country average).

Demographically, the Maquiladora audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maquiladora fan in United States is more female, around 33.4 years old, with strong Social Media Usage tendencies and a notable affinity for Playa del Carmen.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maquiladora profile in United States.

Audience size
762K
in United States
Gender
72.7%♀
27.3% male
Age
33.4
average years
Country rank
#28341
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maquiladora fans

72.7% are female, 27.3% are male, average age 33.4.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Maquiladora audience in United States
MetricValue
Female72.7%
Male27.3%
Average age33.4
Estimated audience size761,740
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Maquiladora audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Maquiladora audience comes from United States.

Worldwide audience distribution share by country for Maquiladora
CountryShare
Mexico29.3%
Colombia13.1%
Spain12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maquiladora audience in United States is strongest.

Fig. 05

Top regions by affinity

Maquiladora fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K3.33×
02Washington, District of Columbia~3K1.53×
03California~100K1.45×
04Minnesota~10K1.37×
05Georgia~30K1.32×
06Illinois~30K1.30×
07Nebraska~5K1.28×
08Virginia~20K1.17×
09Colorado~10K1.14×
10Washington~20K1.13×
11North Dakota~2K1.13×
12New Mexico~4K1.12×
13Louisiana~10K1.11×
14South Carolina~10K1.09×
15Michigan~20K1.08×
16Wisconsin~10K1.07×
17Oregon~9K1.05×
18Arizona~20K1.03×
19Vermont~1K1.03×
20Oklahoma~8K1.00×
21Maine~3K0.99×
22South Dakota~2K0.99×
23Utah~7K0.98×
24Rhode Island~2K0.98×
25Alaska~2K0.97×
26Indiana~10K0.95×
27Kansas~6K0.95×
28New York~40K0.94×
29Connecticut~7K0.94×
30Iowa~6K0.93×
31Massachusetts~10K0.92×
32Mississippi~6K0.91×
33Montana~2K0.91×
34Kentucky~9K0.90×
35Delaware~2K0.90×
36North Carolina~20K0.89×
37New Hampshire~3K0.89×
38Tennessee~10K0.87×
39Maryland~10K0.87×
40West Virginia~3K0.87×
41Nevada~6K0.86×
42Hawaii~3K0.86×
43Pennsylvania~20K0.85×
44Idaho~3K0.85×
45Florida~40K0.84×
46Arkansas~5K0.83×
47Missouri~10K0.82×
48Ohio~20K0.77×
49Alabama~8K0.76×
50New Jersey~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Maquiladora, United States
0.73×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maquiladora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maquiladora audience
#·InterestCategoryAffinity×
01Kia PicantoCars & Mobility82.76×
02TUI CruisesTravel & Leisure81.51×
03Kia OptimaCars & Mobility37.85×
04la reina del surMovies & TV34.31×
05OXXOFashion & Accessoires33.31×
06Kia SorentoCars & Mobility24.33×
07Playa del CarmenTravel & Leisure21.17×
08VolarisTravel & Leisure21.11×
09Google AnalyticsInternet & Social Media19.96×
10Luis MiguelMusic & Radio16.76×
11Cillian MurphyMovies & TV12.30×
12Benny BlancoMusic & Radio11.15×
13LegolandTravel & Leisure10.82×
14Web serverTechnology & Electronics8.30×
15Liga MXSports6.00×
16WhatsAppInternet & Social Media5.89×
17MexicoTravel & Leisure5.37×
18Google MapsInternet & Social Media2.98×
19Planet FitnessSports2.86×
20Do it yourself (DIY)Home & Garden2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maquiladora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maquiladora audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.73×
ExtroversionTHRILL1.73×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maquiladora audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Community OrientationOPEN0.89×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maquiladora have in United States?

Maquiladora has an estimated audience of 761,740 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Maquiladora fans?

72.7% of Maquiladora fans are female, 27.3% are male, with an average age of 33.4 years.

03

Which brands do Maquiladora fans like most?

Maquiladora fans show strongest brand affinity for Playa del Carmen (21.17×), Volaris (21.11×), and Kia Picanto (82.76×) over the country average.

04

Where do Maquiladora fans live in United States?

Maquiladora fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Maquiladora fans also like?

Beyond Maquiladora itself, the audience over-indexes on Volaris (21.11×), Kia Picanto (82.76×), TUI Cruises (81.51×), and Google Analytics (19.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Maquiladora audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maquiladora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →