Maquiladora Audience in United States

Maquiladora has an estimated audience of 761,740 people in United States. 72.7% are female, 27.3% are male, average age 33.4. Top regions: Texas, California, Florida. Top brand affinities: Cillian Murphy, Google Maps, Volaris, Autism Awareness, Diabetes mellitus awareness.

The average Maquiladora fan in United States is 33.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cillian Murphy, Google Maps, Volaris, with strongest over-indexing on Cillian Murphy (45.53× the country average). Demographically, the Maquiladora audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Maquiladora fans

Demographic split for Maquiladora audience in United States
MetricValue
Female72.7%
Male27.3%
Average age33.4
Estimated audience size761,740

Audience persona

The typical Maquiladora fan in United States is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cillian Murphy.

Top regions in United States

Top regions ranked by reach for Maquiladora in United States
RegionReachAffinity
Texas173,0092.64×
California136,6041.63×
Florida49,0570.95×
New York48,2091.13×
Illinois36,4401.44×
Georgia31,9891.36×
Michigan25,8331.3×
Pennsylvania22,7420.89×
North Carolina21,3180.93×
Virginia21,2591.15×
Ohio18,6910.8×
Washington18,6131.22×
Arizona18,0831.16×
Massachusetts15,8901.06×
Colorado15,6231.3×
Minnesota14,1281.29×
New Jersey14,0400.72×
Wisconsin13,4771.18×
Tennessee13,2680.87×
Indiana12,4430.89×
South Carolina12,0671.05×
Maryland10,5350.8×
Missouri9,2990.76×
Oregon8,3760.96×
Oklahoma7,5890.9×
Kentucky7,3590.77×
Louisiana7,1950.73×
Connecticut7,0050.92×
Utah6,9941.03×
Nevada5,9390.81×
Kansas5,5830.93×
Iowa5,3930.86×
Alabama5,2090.49×
New Mexico4,7661.25×
Washington, District of Columbia4,7462.07×
Arkansas4,2220.67×
Mississippi3,7250.59×
Nebraska3,6790.96×
Rhode Island2,6161.08×
North Dakota2,3051.47×
New Hampshire2,1840.73×
Idaho2,0570.54×
West Virginia1,6970.48×
Vermont1,6601.24×
Hawaii1,4970.46×
Wyoming1,4581.29×
Maine1,4340.53×
Alaska1,3760.84×
South Dakota1,3660.78×
Montana1,1990.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maquiladora audience
BrandAffinityCategory
Cillian Murphy45.53×Movies & TV
Google Maps14.13×Internet & Social Media
Volaris39.43×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Armie Hammer37.47×Movies & TV
Circle K10.57×Shopping
Indeed.com6.2×Business & Career
OXXO66.61×Fashion & Accessoires
Apple Store11.23×Shopping
Microblogging12.67×Technology & Electronics
TUI Cruises82.22×Travel & Leisure
Singer-songwriter5.51×Music & Radio
Capital One5.36×Business & Career
Billy Bob Thornton11.22×Movies & TV
Avianca22.25×Travel & Leisure
Cameron Diaz14.05×Movies & TV
Income tax13.19×Business & Career
Kia Picanto60.32×Cars & Mobility
ICloud9.71×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maquiladora audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
MindfulnessBALANCE1.4
Social Media UsageJOY1.4
DIY MentalityTHRILL1.36
ExtroversionTHRILL1.33
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Maquiladora
CountryShare
Mexico29.3%
Colombia13.1%
Spain12.5%

See Maquiladora audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Maquiladora have in United States?

Maquiladora has an estimated audience of 761,740 people in United States, concentrated in Texas and California.

What is the gender split and age of Maquiladora fans?

72.7% of Maquiladora fans are female, 27.3% are male, with an average age of 33.4 years.

Which brands do Maquiladora fans like most?

Maquiladora fans show strongest brand affinity for Cillian Murphy (45.53×), Google Maps (14.13×), and Volaris (39.43×) over the country average.

Where do Maquiladora fans live in United States?

Maquiladora fans in United States are most concentrated in Texas (reach 173,009), California (reach 136,604), and Florida (reach 49,057). These three regions account for the largest share of the active audience.

What other brands do Maquiladora fans also like?

Beyond Maquiladora itself, the audience over-indexes on Google Maps (14.13×), Volaris (39.43×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maquiladora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.