la reina del sur Audience in United States

la reina del sur logo

la reina del sur has an estimated audience of 623,338 people in United States. 65.1% are female, 34.9% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Malevolence, Deez Nuts, Knocked Loose, Palm Reader, Fox Lake.

The average la reina del sur fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Malevolence, Deez Nuts, Knocked Loose, with strongest over-indexing on Malevolence (238.58× the country average). Demographically, the la reina del sur audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of la reina del sur fans

Demographic split for la reina del sur audience in United States
MetricValue
Female65.1%
Male34.9%
Average age37.9
Estimated audience size623,338

Audience persona

The typical la reina del sur fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Malevolence.

Top regions in United States

Top regions ranked by reach for la reina del sur in United States
RegionReachAffinity
California159,2012.32×
Texas141,1222.63×
Florida70,4951.67×
New York45,4441.3×
Illinois36,5381.76×
Arizona28,4332.23×
Georgia22,4301.17×
New Jersey21,9481.38×
North Carolina21,8811.17×
Pennsylvania14,8900.71×
Colorado14,8641.51×
Virginia14,3390.94×
Washington13,9121.11×
Maryland12,3031.15×
Nevada11,9361.98×
Massachusetts11,5370.94×
Tennessee10,9160.87×
Indiana9,7480.86×
Ohio9,4600.49×
Michigan9,2590.57×
South Carolina8,2360.88×
Oregon7,8701.1×
Oklahoma7,5141.09×
Wisconsin7,2230.77×
Louisiana7,0590.88×
Connecticut6,9971.12×
Minnesota6,9780.78×
Alabama6,9180.79×
Utah6,9031.24×
New Mexico6,8642.2×
Missouri5,6020.56×
Kentucky5,2700.67×
Kansas5,0941.04×
Arkansas4,6730.91×
Iowa3,8080.74×
Nebraska3,2031.02×
Idaho3,1251×
Mississippi3,0980.6×
Rhode Island1,9931×
Washington, District of Columbia1,6450.88×
Delaware1,5190.88×
Hawaii1,5040.56×
New Hampshire8780.36×
West Virginia8260.28×
Maine7200.32×
Wyoming6250.68×
North Dakota5570.43×
Montana5560.32×
Alaska5320.4×
South Dakota5260.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for la reina del sur audience
BrandAffinityCategory
Malevolence238.58×Music & Radio
Deez Nuts238.58×Music & Radio
Knocked Loose238.58×Music & Radio
Palm Reader104.16×Music & Radio
Fox Lake130.89×Music & Radio
Q*bert254.47×Games
Rebelde65.68×Movies & TV
Stray from the Path238.58×Music & Radio
The Callous Daoboys238.58×Music & Radio
Food3.4×Food & Beverages
Food and drink3.17×Food & Beverages
Regional styles of Mexican music13.57×Music & Radio
YouTube Music7.5×Internet & Social Media
Deco17.82×Home & Garden
Discovery Kids (Latin America)52.48×Kids & Family
Rhapsody (music)35.78×
Camila Cabello23.27×Music & Radio
Maquillaje Profesional14.63×Beauty & Wellness
Disney, Oklahoma26.25×
Maritza Rodríguez174.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by la reina del sur audience
TraitClusterScore
Luxury OrientationPREMIUM1.48
SpiritualityBALANCE1.4
Risk AppetiteTHRILL1.27
MindfulnessBALANCE1.26
Social Media UsageJOY1.22
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for la reina del sur
CountryShare
United States23.1%
Mexico17.9%
Colombia10.4%

See la reina del sur audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does la reina del sur have in United States?

la reina del sur has an estimated audience of 623,338 people in United States, concentrated in California and Texas.

What is the gender split and age of la reina del sur fans?

65.1% of la reina del sur fans are female, 34.9% are male, with an average age of 37.9 years.

Which brands do la reina del sur fans like most?

la reina del sur fans show strongest brand affinity for Malevolence (238.58×), Deez Nuts (238.58×), and Knocked Loose (238.58×) over the country average.

Where do la reina del sur fans live in United States?

la reina del sur fans in United States are most concentrated in California (reach 159,201), Texas (reach 141,122), and Florida (reach 70,495). These three regions account for the largest share of the active audience.

What other brands do la reina del sur fans also like?

Beyond la reina del sur itself, the audience over-indexes on Deez Nuts (238.58×), Knocked Loose (238.58×), Palm Reader (104.16×), and Fox Lake (130.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for la reina del sur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.