Rascasse Audience Intelligence

la reina del sur Audience in United States

A data profile of the people who buy, follow and care about la reina del sur in United States — modelled from more than twelve digital signal sources. la reina del sur has an estimated audience of 622,059 people in United States.

#629among TV series in United States#2762among Movie / TV Show / Series in United States#5992in Movies & TV

The average la reina del sur fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malevolence, Deez Nuts, Knocked Loose, with strongest over-indexing on Malevolence (238.58× the country average).

Demographically, the la reina del sur audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical la reina del sur fan in United States is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Malevolence.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the la reina del sur profile in United States.

Audience size
622K
in United States
Gender
65.1%♀
34.9% male
Age
37.9
average years
Country rank
#32107
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of la reina del sur viewers

65.1% are female, 34.9% are male, average age 37.9.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for la reina del sur audience in United States
MetricValue
Female65.1%
Male34.9%
Average age37.9
Estimated audience size622,059
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the la reina del sur audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3925%
40-4923%
50+13%
Fig. 04

Worldwide distribution

22.0%

of the worldwide la reina del sur audience comes from United States.

Worldwide audience distribution share by country for la reina del sur
CountryShare
United States22.0%
Mexico17.7%
Colombia10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the la reina del sur audience in United States is strongest.

Fig. 05

Top regions by affinity

la reina del sur fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K2.59×
02Illinois~50K2.38×
03California~200K2.35×
04New Mexico~6K2.01×
05Arizona~20K1.91×
06Nevada~10K1.75×
07Florida~70K1.65×
08Colorado~20K1.62×
09New Jersey~20K1.30×
10Georgia~20K1.16×
11New York~40K1.15×
12North Carolina~20K1.14×
13Utah~6K1.12×
14Washington~10K1.10×
15Oregon~8K1.10×
16Maryland~10K1.06×
17Kansas~5K1.06×
18Oklahoma~7K1.04×
19Connecticut~6K1.03×
20Nebraska~3K1.03×
21Delaware~2K0.98×
22Louisiana~8K0.97×
23Rhode Island~2K0.96×
24Arkansas~5K0.95×
25Virginia~10K0.94×
26Mississippi~5K0.92×
27Vermont~1K0.92×
28Idaho~3K0.91×
29Alaska~1K0.91×
30Indiana~10K0.90×
31Washington, District of Columbia~2K0.90×
32North Dakota~1K0.90×
33South Carolina~8K0.89×
34South Dakota~1K0.89×
35Montana~2K0.88×
36Tennessee~10K0.87×
37Massachusetts~10K0.86×
38Maine~2K0.86×
39West Virginia~2K0.84×
40Hawaii~2K0.84×
41Wisconsin~8K0.83×
42Iowa~4K0.83×
43New Hampshire~2K0.83×
44Alabama~7K0.80×
45Kentucky~6K0.79×
46Minnesota~7K0.76×
47Pennsylvania~20K0.72×
48Missouri~7K0.68×
49Ohio~10K0.62×
50Michigan~10K0.61×
Fig. 06

Affinity by region

Affinity by region — la reina del sur, United States
0.61×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the la reina del sur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for la reina del sur audience
#·InterestCategoryAffinity×
01Q*bertGames254.47×
02MalevolenceMusic & Radio238.58×
03Deez NutsMusic & Radio238.58×
04Knocked LooseMusic & Radio238.58×
05Stray from the PathMusic & Radio238.58×
06The Callous DaoboysMusic & Radio238.58×
07Maritza RodríguezMovies & TV174.52×
08Fox LakeMusic & Radio130.89×
09Palm ReaderMusic & Radio104.16×
10RebeldeMovies & TV65.68×
11Discovery Kids (Latin America)Kids & Family52.48×
12Rhapsody (music)Website / Newspaper / Magazine35.78×
13Disney, OklahomaPOI26.25×
14Camila CabelloMusic & Radio23.27×
15DecoHome & Garden17.82×
16Maquillaje ProfesionalBeauty & Wellness14.63×
17Regional styles of Mexican musicMusic & Radio13.57×
18YouTube MusicInternet & Social Media7.50×
19FoodFood & Beverages3.40×
20Food and drinkFood & Beverages3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the la reina del sur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by la reina del sur audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.31×
Career OrientationPOWER2.48×
IndividualismJOY2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by la reina del sur audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.06×
Social Media UsageJOY0.43×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does la reina del sur have in United States?

la reina del sur has an estimated audience of 622,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of la reina del sur viewers?

65.1% of la reina del sur fans are female, 34.9% are male, with an average age of 37.9 years.

03

Which brands do la reina del sur fans like most?

la reina del sur fans show strongest brand affinity for Malevolence (238.58×), Deez Nuts (238.58×), and Knocked Loose (238.58×) over the country average.

04

Where do la reina del sur fans live in United States?

la reina del sur fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do la reina del sur fans also like?

Beyond la reina del sur itself, the audience over-indexes on Deez Nuts (238.58×), Knocked Loose (238.58×), Palm Reader (104.16×), and Fox Lake (130.89×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See la reina del sur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for la reina del sur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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