Discovery Kids (Latin America) Audience in United States
Discovery Kids (Latin America) has an estimated audience of 590,298 people in United States. 61.8% are female, 38.2% are male, average age 39.5. Top brand affinities: Jorge Hernández (footballer), Historic site, Trinity Evangelical Divinity School, Got Talent España, Hamar.
Top brand affinities include Jorge Hernández (footballer), Historic site, Trinity Evangelical Divinity School, with strongest over-indexing on Jorge Hernández (footballer) (82.11× the country average). Demographically, the Discovery Kids (Latin America) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Kids & Family · Type: TV Channel
Demographics of Discovery Kids (Latin America) fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.5 |
| Estimated audience size | 590,298 |
Audience persona
The typical Discovery Kids (Latin America) fan in United States is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jorge Hernández (footballer).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jorge Hernández (footballer) | 82.11× | Sports |
| Historic site | 28.82× | Arts & Culture |
| Trinity Evangelical Divinity School | 20.28× | Business & Career |
| Got Talent España | 15.3× | Movies & TV |
| Hamar | 14.97× | Travel & Leisure |
| Jotex | 13.5× | Shopping |
| Hardik Pandya | 13.34× | Sports |
| Amirul Hadi Zainal | 12.68× | Sports |
| Keaton Henson | 12.28× | Music & Radio |
| Kajukenbo | 11.33× | Sports |
| El Hijo del Santo | 11.04× | Sports |
| Jeon So-min | 10.92× | Movies & TV |
| Howard Wolowitz | 10.75× | Movies & TV |
| Kurt Hummel | 10.37× | Movies & TV |
| Bayonne ham | 9.48× | Food & Beverages |
| Evan Tanner | 9.29× | Sports |
| Jaspal | 8.94× | Fashion & Accessoires |
| Yilan City | 8.88× | Travel & Leisure |
| Helensburgh | 8.78× | Travel & Leisure |
| Ginnaste - Vite Parallele | 8.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.19 |
| Urban Lifestyle | OPEN | 1.41 |
| Spirituality | BALANCE | 1.28 |
| Family Orientation | CONSERVATISM | 1.28 |
| Risk Appetite | THRILL | 1.27 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 40.2% |
| United States | 10.6% |
| Colombia | 9.6% |
See Discovery Kids (Latin America) audiences in other countries
- Discovery Kids (Latin America) — Germany
- Discovery Kids (Latin America) — United Kingdom
- Discovery Kids (Latin America) — France
- Discovery Kids (Latin America) — Italy
- Discovery Kids (Latin America) — Spain
- Discovery Kids (Latin America) — Brazil
- Discovery Kids (Latin America) — Japan
- Discovery Kids (Latin America) — South Korea
- Discovery Kids (Latin America) — India
More Kids & Family audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Discovery Kids (Latin America). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.