A data profile of the people who buy, follow and care about Discovery Kids (Latin America) in United States — modelled from more than twelve digital signal sources. Discovery Kids (Latin America) has an estimated audience of 590,298 people in United States.
Discovery Kids (Latin America) has an estimated audience of 590,298 people in United States. 61.8% are female, 38.2% are male, average age 39.5. Top brand affinities: Freddie Freeman, la reina del sur, Clash Royale, FIFA World Cup, La Liga.
Top brand affinities include Freddie Freeman, la reina del sur, Clash Royale, with strongest over-indexing on Freddie Freeman (41.99× the country average).
Demographically, the Discovery Kids (Latin America) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
The typical Discovery Kids (Latin America) fan in United States is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Freddie Freeman.
The key figures that characterise the Discovery Kids (Latin America) profile in United States.
61.8% are female, 38.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.5 |
| Estimated audience size | 590,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Discovery Kids (Latin America) audience comes from United States.
| Country | Share |
|---|---|
| Brazil | 40.2% |
| United States | 10.6% |
| Colombia | 9.6% |
The strongest cross-interests of the Discovery Kids (Latin America) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | la reina del sur | Movies & TV | 52.48× | ||
| 02 | Freddie Freeman | Sports | 41.99× | ||
| 03 | Clash Royale | Games | 25.72× | ||
| 04 | Copa Libertadores | Sports | 16.42× | ||
| 05 | Atlético Madrid | Sports | 9.67× | ||
| 06 | Handball | Sports | 9.38× | ||
| 07 | Keke Palmer | Movies & TV | 9.16× | ||
| 08 | La Liga | Sports | 8.43× | ||
| 09 | Shakira | Music & Radio | 6.63× | ||
| 10 | Love & Sex | Kids & Family | 6.55× | ||
| 11 | National Women's Soccer League | Sports | 5.54× | ||
| 12 | Milwaukee Brewers | Sports | 5.00× | ||
| 13 | Margot Robbie | Movies & TV | 4.96× | ||
| 14 | Las Vegas | Travel & Leisure | 4.10× | ||
| 15 | Catherine O'Hara | Movies & TV | 3.85× | ||
| 16 | Detroit Tigers | Sports | 3.70× | ||
| 17 | FIFA World Cup | Sports | 3.57× | ||
| 18 | Real Madrid C.F. | Sports | 3.05× | ||
| 19 | Burger King | Food & Beverages | 2.51× | ||
| 20 | Planet Fitness | Sports | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.78× | |
| Urban Lifestyle | OPEN | 1.52× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.61× | |
| Sustainability | BALANCE | 0.68× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Discovery Kids (Latin America). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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