Rascasse Audience Intelligence

Keke Palmer Audience in United States

A data profile of the people who buy, follow and care about Keke Palmer in United States — modelled from more than twelve digital signal sources. Keke Palmer has an estimated audience of 6,575,934 people in United States.

#158among Actor Actress or TV Star in United States#446among Person in United States#471in Movies & TV

The average Keke Palmer fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Keith David, Tessa Thompson, The Sims (video game), with strongest over-indexing on Keith David (23.34× the country average).

Demographically, the Keke Palmer audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keke Palmer fan in United States is more female, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Keith David.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keke Palmer profile in United States.

Audience size
6.6M
in United States
Gender
57.1%♀
42.9% male
Age
33.9
average years
Country rank
#5297
Person in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keke Palmer fans

57.1% are female, 42.9% are male, average age 33.9.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Keke Palmer audience in United States
MetricValue
Female57.1%
Male42.9%
Average age33.9
Estimated audience size6,575,934
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Keke Palmer audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

62.2%

of the worldwide Keke Palmer audience comes from United States.

Worldwide audience distribution share by country for Keke Palmer
CountryShare
United States62.2%
United Kingdom5.6%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keke Palmer audience in United States is strongest.

Fig. 05

Top regions by affinity

Keke Palmer fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.57×
02Louisiana~100K1.37×
03Maryland~100K1.36×
04Mississippi~60K1.33×
05Washington, District of Columbia~20K1.28×
06Illinois~200K1.21×
07Virginia~200K1.20×
08South Carolina~100K1.18×
09North Carolina~200K1.17×
10Delaware~20K1.17×
11Tennessee~100K1.16×
12Alabama~90K1.14×
13Michigan~200K1.13×
14Missouri~100K1.13×
15Arkansas~50K1.12×
16New York~400K1.10×
17Ohio~200K1.10×
18Texas~600K1.09×
19California~700K1.08×
20Pennsylvania~200K1.08×
21Indiana~100K1.08×
22New Jersey~200K1.03×
23Washington~100K1.01×
24Kentucky~70K1.00×
25Oklahoma~70K1.00×
26Connecticut~60K1.00×
27Florida~400K0.98×
28Minnesota~80K0.98×
29Oregon~70K0.98×
30Kansas~40K0.95×
31Massachusetts~100K0.94×
32Wisconsin~80K0.93×
33Rhode Island~20K0.92×
34Nevada~50K0.90×
35Arizona~100K0.89×
36Colorado~80K0.89×
37Iowa~40K0.89×
38Nebraska~30K0.89×
39New Mexico~30K0.89×
40Hawaii~20K0.88×
41Utah~50K0.86×
42North Dakota~10K0.81×
43Vermont~8K0.80×
44Idaho~20K0.79×
45Maine~20K0.79×
46West Virginia~20K0.78×
47New Hampshire~20K0.78×
48Montana~10K0.78×
49Alaska~10K0.77×
50South Dakota~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Keke Palmer, United States
0.73×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keke Palmer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keke Palmer audience
#·InterestCategoryAffinity×
01The Sims 2Games40.97×
02The Sims 4: Get to WorkGames34.43×
03China Anne McClainMovies & TV24.04×
04The Sims (video game)Games23.94×
05Keith DavidMovies & TV23.34×
06Amandla StenbergMovies & TV21.74×
07Omar EppsMovies & TV21.28×
08Marshawn LynchSports20.09×
09Tessa ThompsonMovies & TV19.13×
10Ryan CooglerMusic & Radio17.54×
11Life simulation gameGames16.07×
12Keegan-Michael KeyMovies & TV15.62×
13Djimon HounsouFashion & Accessoires15.47×
14Matt BomerMovies & TV11.74×
15The SimsGames10.59×
16Eva LongoriaMovies & TV9.49×
17Teen dramaMovies & TV8.60×
18Salma HayekMovies & TV8.08×
19Michael B. JordanMovies & TV7.04×
20Denzel WashingtonMovies & TV6.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keke Palmer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keke Palmer audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
ExtroversionTHRILL1.44×
Urban LifestyleOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keke Palmer audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.91×
CreativityOPEN0.94×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keke Palmer have in United States?

Keke Palmer has an estimated audience of 6,575,934 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keke Palmer fans?

57.1% of Keke Palmer fans are female, 42.9% are male, with an average age of 33.9 years.

03

Which brands do Keke Palmer fans like most?

Keke Palmer fans show strongest brand affinity for Keith David (23.34×), Tessa Thompson (19.13×), and The Sims (video game) (23.94×) over the country average.

04

Where do Keke Palmer fans live in United States?

Keke Palmer fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Keke Palmer fans also like?

Beyond Keke Palmer itself, the audience over-indexes on Tessa Thompson (19.13×), The Sims (video game) (23.94×), Marshawn Lynch (20.09×), and Ryan Coogler (17.54×) compared to the United States average.

Appendix

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See Keke Palmer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keke Palmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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