Keke Palmer Audience in United States

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Keke Palmer has an estimated audience of 5,914,986 people in United States. 57.1% are female, 42.9% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Ryan Coogler, Keith David, Tessa Thompson, The Sims (video game), Marshawn Lynch.

The average Keke Palmer fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ryan Coogler, Keith David, Tessa Thompson, with strongest over-indexing on Ryan Coogler (17.54× the country average). Demographically, the Keke Palmer audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Keke Palmer fans

Demographic split for Keke Palmer audience in United States
MetricValue
Female57.1%
Male42.9%
Average age33.9
Estimated audience size5,914,986

Audience persona

The typical Keke Palmer fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Ryan Coogler.

Top regions in United States

Top regions ranked by reach for Keke Palmer in United States
RegionReachAffinity
California775,2831.19×
Texas610,6431.2×
Florida412,2051.03×
New York400,4241.21×
Georgia296,0351.62×
Illinois253,3391.29×
Pennsylvania230,9601.16×
North Carolina219,6681.23×
Ohio208,0261.14×
Michigan188,7741.22×
Virginia178,2321.24×
New Jersey159,6591.06×
Maryland151,0981.49×
Tennessee146,8501.24×
Indiana118,2401.09×
South Carolina113,8631.28×
Louisiana113,6991.49×
Massachusetts110,3390.95×
Missouri108,9491.14×
Washington108,6570.92×
Alabama90,3831.09×
Arizona89,7260.74×
Wisconsin83,4040.94×
Colorado83,3200.89×
Minnesota80,3030.95×
Kentucky73,9221×
Mississippi69,1951.42×
Oklahoma64,8880.99×
Oregon60,9750.9×
Connecticut58,9590.99×
Arkansas53,2481.09×
Nevada46,1150.81×
Kansas44,3880.95×
Utah44,0340.83×
Iowa42,5940.87×
Washington, District of Columbia25,5231.44×
New Mexico25,0350.84×
Nebraska24,8530.84×
Hawaii20,2020.79×
Idaho20,0000.67×
Delaware19,7321.21×
West Virginia19,4690.71×
Rhode Island16,8710.9×
New Hampshire15,0170.64×
Maine13,7400.65×
Montana10,9080.66×
South Dakota8,4080.61×
North Dakota8,2740.68×
Vermont6,7610.65×
Alaska6,5280.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keke Palmer audience
BrandAffinityCategory
Ryan Coogler17.54×Music & Radio
Keith David23.34×Movies & TV
Tessa Thompson19.13×Movies & TV
The Sims (video game)23.94×Games
Marshawn Lynch20.09×Sports
Michael B. Jordan7.04×Movies & TV
China Anne McClain24.04×Movies & TV
The Sims 240.97×Games
Life simulation game16.07×Games
Salma Hayek8.08×Movies & TV
Omar Epps21.28×Movies & TV
Amandla Stenberg21.74×Movies & TV
Teen drama8.6×Movies & TV
The Sims10.59×Games
The Sims 4: Get to Work34.43×Games
Eva Longoria9.49×Movies & TV
Euphoria1.89×Movies & TV
Matt Bomer11.74×Movies & TV
Keegan-Michael Key15.62×Movies & TV
Denzel Washington6.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keke Palmer audience
TraitClusterScore
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.12
Career OrientationPOWER1.12
Convenience OrientationPREMIUM1.11
Urban LifestyleOPEN1.1
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Keke Palmer
CountryShare
United States62.2%
United Kingdom5.0%
Canada4.5%

See Keke Palmer audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Keke Palmer have in United States?

Keke Palmer has an estimated audience of 5,914,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Keke Palmer fans?

57.1% of Keke Palmer fans are female, 42.9% are male, with an average age of 33.9 years.

Which brands do Keke Palmer fans like most?

Keke Palmer fans show strongest brand affinity for Ryan Coogler (17.54×), Keith David (23.34×), and Tessa Thompson (19.13×) over the country average.

Where do Keke Palmer fans live in United States?

Keke Palmer fans in United States are most concentrated in California (reach 775,283), Texas (reach 610,643), and Florida (reach 412,205). These three regions account for the largest share of the active audience.

What other brands do Keke Palmer fans also like?

Beyond Keke Palmer itself, the audience over-indexes on Keith David (23.34×), Tessa Thompson (19.13×), The Sims (video game) (23.94×), and Marshawn Lynch (20.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keke Palmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.