Marshawn Lynch Audience in United States

Marshawn Lynch has an estimated audience of 2,346,386 people in United States. 27.0% are female, 73.0% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Eli Manning, Buffalo Bills, Russell Wilson, Tampa Bay Buccaneers, Minnesota Vikings.

The average Marshawn Lynch fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eli Manning, Buffalo Bills, Russell Wilson, with strongest over-indexing on Eli Manning (90.68× the country average). Demographically, the Marshawn Lynch audience skews more male with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Marshawn Lynch fans

Demographic split for Marshawn Lynch audience in United States
MetricValue
Female27.0%
Male73.0%
Average age38.3
Estimated audience size2,346,386

Audience persona

The typical Marshawn Lynch fan in United States is more male, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Eli Manning.

Top regions in United States

Top regions ranked by reach for Marshawn Lynch in United States
RegionReachAffinity
California345,7711.34×
Texas201,6211×
Florida137,0090.86×
New York121,1440.92×
Washington119,5932.54×
Georgia87,7471.21×
Pennsylvania81,0251.03×
Illinois80,5631.03×
Ohio79,2941.1×
North Carolina75,6561.07×
Michigan65,3231.06×
Virginia63,4181.11×
New Jersey53,6660.9×
Maryland49,7401.23×
Tennessee48,1471.02×
Arizona45,0170.94×
Massachusetts41,3370.89×
Indiana40,4690.94×
Missouri39,6061.05×
South Carolina37,7461.07×
Oregon35,4451.32×
Colorado35,4190.96×
Louisiana34,7281.15×
Nevada34,0591.5×
Alabama34,0521.04×
Wisconsin31,1200.88×
Minnesota30,7130.91×
Kentucky26,4560.9×
Oklahoma23,4850.9×
Mississippi21,2421.1×
Connecticut19,9340.85×
Kansas18,5401×
Arkansas17,2340.89×
Utah17,1940.82×
Iowa16,8460.87×
Idaho12,7311.08×
New Mexico11,8301.01×
Nebraska9,9580.85×
Hawaii9,5850.95×
West Virginia8,5150.78×
Washington, District of Columbia8,1761.16×
Montana6,6851.03×
New Hampshire6,3700.69×
Delaware6,2200.96×
Maine5,6830.68×
Rhode Island5,6370.75×
Alaska4,5240.9×
South Dakota4,0650.75×
North Dakota3,6620.76×
Vermont2,5380.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marshawn Lynch audience
BrandAffinityCategory
Eli Manning90.68×Sports
Buffalo Bills15.92×Sports
Russell Wilson26.81×Sports
Tampa Bay Buccaneers19.74×Sports
Minnesota Vikings17.26×Sports
Miami Dolphins16.4×Sports
Indianapolis Colts19.5×Sports
Cincinnati Bengals20.53×Sports
Seattle Seahawks15.56×Sports
Green Bay Packers12.41×Sports
Autism Awareness19.03×Health
Cleveland Browns14.21×Sports
Dak Prescott22.75×Sports
New York Jets19.08×Sports
Jacksonville Jaguars19.61×Sports
Diabetes mellitus awareness12.48×Health
Pittsburgh Steelers11.29×Sports
Denver Broncos12.28×Sports
Cam Newton29.74×Sports
Los Angeles Rams14.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marshawn Lynch audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.3
Family OrientationCONSERVATISM1.72
Early Adopter MentalityPOWER1.29
ExtroversionTHRILL1.27
IndulgenceJOY1.23
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Marshawn Lynch
CountryShare
United States86.2%
Canada4.9%
United Kingdom1.8%

See Marshawn Lynch audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Marshawn Lynch have in United States?

Marshawn Lynch has an estimated audience of 2,346,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Marshawn Lynch fans?

27.0% of Marshawn Lynch fans are female, 73.0% are male, with an average age of 38.3 years.

Which brands do Marshawn Lynch fans like most?

Marshawn Lynch fans show strongest brand affinity for Eli Manning (90.68×), Buffalo Bills (15.92×), and Russell Wilson (26.81×) over the country average.

Where do Marshawn Lynch fans live in United States?

Marshawn Lynch fans in United States are most concentrated in California (reach 345,771), Texas (reach 201,621), and Florida (reach 137,009). These three regions account for the largest share of the active audience.

What other brands do Marshawn Lynch fans also like?

Beyond Marshawn Lynch itself, the audience over-indexes on Buffalo Bills (15.92×), Russell Wilson (26.81×), Tampa Bay Buccaneers (19.74×), and Minnesota Vikings (17.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marshawn Lynch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.