Rascasse Audience Intelligence

The Sims 2 Audience in United States

A data profile of the people who buy, follow and care about The Sims 2 in United States — modelled from more than twelve digital signal sources. The Sims 2 has an estimated audience of 431,377 people in United States.

#6among Simulation in United States#565among Video / Board Game in United States#897in Games

The average The Sims 2 fan in United States is 26.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Debby Ryan, Keke Palmer, Gender studies, with strongest over-indexing on Debby Ryan (70.79× the country average).

Demographically, the The Sims 2 audience skews more female with an average age of 26.6, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sims 2 fan in United States is more female, around 26.6 years old, with strong Tradition tendencies and a notable affinity for Debby Ryan.

Category: Games · Type: Video / Board Game · Subtype: Simulation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sims 2 profile in United States.

Audience size
431K
in United States
Gender
63.1%♀
36.9% male
Age
26.6
average years
Country rank
#39863
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sims 2 fans

63.1% are female, 36.9% are male, average age 26.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for The Sims 2 audience in United States
MetricValue
Female63.1%
Male36.9%
Average age26.6
Estimated audience size431,377
Fig. 03

Age distribution

Ø 26.6
average years
Age distribution of the The Sims 2 audience in United States
Age bracketShare%
16-1959%
20-2921%
30-3910%
40-496%
50+4%
Fig. 04

Worldwide distribution

34.0%

of the worldwide The Sims 2 audience comes from United States.

Worldwide audience distribution share by country for The Sims 2
CountryShare
United States34.0%
Germany7.0%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sims 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sims 2 fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~9K1.70×
02West Virginia~3K1.37×
03Michigan~10K1.30×
04Virginia~10K1.23×
05Ohio~20K1.15×
06Missouri~8K1.14×
07Arkansas~4K1.14×
08Indiana~9K1.12×
09Oklahoma~5K1.11×
10Maryland~8K1.09×
11Oregon~5K1.09×
12Tennessee~9K1.08×
13Maine~2K1.07×
14New Hampshire~2K1.06×
15North Carolina~10K1.04×
16Louisiana~6K1.04×
17Kansas~4K1.04×
18Mississippi~4K1.03×
19Washington~9K1.02×
20Pennsylvania~10K1.01×
21Vermont<1K1.01×
22Georgia~10K1.00×
23Iowa~4K1.00×
24Rhode Island~1K1.00×
25South Carolina~6K0.99×
26Connecticut~4K0.99×
27Delaware~1K0.99×
28Illinois~10K0.98×
29Alaska<1K0.97×
30North Dakota<1K0.97×
31New York~20K0.95×
32Minnesota~6K0.95×
33Nevada~4K0.95×
34Nebraska~2K0.95×
35Idaho~2K0.95×
36South Dakota<1K0.95×
37Florida~30K0.94×
38Massachusetts~8K0.94×
39Wisconsin~6K0.94×
40Montana~1K0.93×
41Alabama~6K0.92×
42New Mexico~2K0.91×
43Texas~30K0.89×
44Colorado~6K0.88×
45Washington, District of Columbia~1K0.88×
46Utah~3K0.87×
47New Jersey~9K0.86×
48Hawaii~2K0.86×
49California~40K0.81×
50Arizona~7K0.79×
Fig. 06

Affinity by region

Affinity by region — The Sims 2, United States
0.79×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sims 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sims 2 audience
#·InterestCategoryAffinity×
01MovieStarPlanetGames145.37×
02The Sims ResourceGames74.01×
03Debby RyanMovies & TV70.79×
04Keke PalmerMovies & TV40.97×
05Gender studiesPolitics & Society36.24×
06ICarlyMovies & TV23.70×
07Josh BrolinMovies & TV20.00×
08Josh HutchersonMovies & TV16.77×
09quoraInternet & Social Media16.32×
10Doctor StrangeLiterature15.57×
11Super MarioGames14.02×
12Guardians of the Galaxy (film)Movies & TV13.84×
13Rick and MortyMovies & TV11.78×
14Disneyland ParisTravel & Leisure10.66×
15Dungeons & DragonsGames10.51×
16Folk musicMusic & Radio7.75×
17Anime and manga fandomLiterature6.76×
18Hair ExtensionsBeauty & Wellness6.31×
19DiaryKids & Family5.68×
20MangaLiterature4.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sims 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sims 2 audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.40×
Community OrientationOPEN1.42×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sims 2 audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.62×
Quality AwarenessPREMIUM0.64×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sims 2 have in United States?

The Sims 2 has an estimated audience of 431,377 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sims 2 fans?

63.1% of The Sims 2 fans are female, 36.9% are male, with an average age of 26.6 years.

03

Which brands do The Sims 2 fans like most?

The Sims 2 fans show strongest brand affinity for Debby Ryan (70.79×), Keke Palmer (40.97×), and Gender studies (36.24×) over the country average.

04

Where do The Sims 2 fans live in United States?

The Sims 2 fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Sims 2 fans also like?

Beyond The Sims 2 itself, the audience over-indexes on Keke Palmer (40.97×), Gender studies (36.24×), The Sims Resource (74.01×), and Rick and Morty (11.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Simulation audiences in United States

See The Sims 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →