The Sims 2 Audience in United States

The Sims 2 logo

The Sims 2 has an estimated audience of 431,350 people in United States. 63.1% are female, 36.9% are male, average age 26.6. Top regions: California, Texas, Florida. Top brand affinities: Kenpō, Jezebel (film), UK garage, Combat sport, Personalised Gifts.

The average The Sims 2 fan in United States is 26.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kenpō, Jezebel (film), UK garage, with strongest over-indexing on Kenpō (157.98× the country average). Demographically, the The Sims 2 audience skews more female with an average age of 26.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Simulation

Demographics of The Sims 2 fans

Demographic split for The Sims 2 audience in United States
MetricValue
Female63.1%
Male36.9%
Average age26.6
Estimated audience size431,350

Audience persona

The typical The Sims 2 fan in United States is more female, around 26.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kenpō.

Top regions in United States

Top regions ranked by reach for The Sims 2 in United States
RegionReachAffinity
California38,9120.82×
Texas34,1040.92×
Florida28,2500.97×
New York23,8500.99×
Ohio16,5591.25×
Michigan15,6181.38×
Pennsylvania15,4151.06×
Illinois14,6301.02×
North Carolina14,3941.11×
Georgia13,7641.04×
Kentucky11,3872.11×
Virginia11,2781.07×
Tennessee9,7451.13×
New Jersey9,5910.87×
Indiana9,5321.21×
Washington9,1421.06×
Maryland8,3871.13×
Missouri8,3211.2×
Massachusetts8,0390.95×
South Carolina6,6411.02×
Wisconsin6,1570.95×
Louisiana6,0021.08×
Colorado5,9590.88×
Minnesota5,8710.95×
Oregon5,4421.1×
Oklahoma5,4291.13×
Arizona5,2530.6×
Arkansas4,4971.27×
Connecticut4,3981.02×
Alabama4,3790.73×
Nevada3,9760.95×
Mississippi3,6941.04×
Kansas3,6521.07×
Iowa3,6321.02×
West Virginia3,0501.52×
Utah3,0150.78×
New Hampshire2,0171.19×
Nebraska1,9440.9×
Idaho1,8430.85×
Maine1,7661.14×
New Mexico1,6620.77×
Rhode Island1,3180.96×
Delaware1,1540.97×
Hawaii9630.52×
Washington, District of Columbia9300.72×
Montana9170.77×
Vermont7370.97×
North Dakota7240.82×
South Dakota6790.68×
Alaska5640.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sims 2 audience
BrandAffinityCategory
Kenpō157.98×Sports
Jezebel (film)13.97×Movies & TV
UK garage10.59×Music & Radio
Combat sport3.01×Sports
Personalised Gifts7.48×Home & Garden
Isometric exercise11.87×Sports
Product design2.55×Business & Career
Elsword20×Games
Joe Lynn Turner36.31×Music & Radio
Ichiro Suzuki11.13×Sports
Emilio Estefan14.81×Music & Radio
Bridget Jones: The Edge of Reason19.41×Movies & TV
JDSU2.85×Business & Career
Bank account1.81×Business & Career
3D printing1.8×Technology & Electronics
Racing1.78×Cars & Mobility
Staycation2.21×Home & Garden
Pro-Ject2.49×Music & Radio
Arnold Palmer3.71×Sports
Tezz4.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sims 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.18
TraditionCONSERVATISM1.44
Early Adopter MentalityPOWER1.02
Community OrientationOPEN1.01
Social Media UsageJOY0.98
IndividualismJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for The Sims 2
CountryShare
United States34.4%
Germany7.0%
France6.5%

See The Sims 2 audiences in other countries

More Simulation audiences in United States

Frequently asked questions

How many fans does The Sims 2 have in United States?

The Sims 2 has an estimated audience of 431,350 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sims 2 fans?

63.1% of The Sims 2 fans are female, 36.9% are male, with an average age of 26.6 years.

Which brands do The Sims 2 fans like most?

The Sims 2 fans show strongest brand affinity for Kenpō (157.98×), Jezebel (film) (13.97×), and UK garage (10.59×) over the country average.

Where do The Sims 2 fans live in United States?

The Sims 2 fans in United States are most concentrated in California (reach 38,912), Texas (reach 34,104), and Florida (reach 28,250). These three regions account for the largest share of the active audience.

What other brands do The Sims 2 fans also like?

Beyond The Sims 2 itself, the audience over-indexes on Jezebel (film) (13.97×), UK garage (10.59×), Combat sport (3.01×), and Personalised Gifts (7.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.