Keegan-Michael Key Audience in United States
Keegan-Michael Key has an estimated audience of 1,703,237 people in United States. 42.6% are female, 57.4% are male, average age 40.6. Top brand affinities: Terrence Howard, Maya Rudolph, Michael Sheen, Angela Bassett, America Ferrera.
Top brand affinities include Terrence Howard, Maya Rudolph, Michael Sheen, with strongest over-indexing on Terrence Howard (46.69× the country average). Demographically, the Keegan-Michael Key audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Category: Movies & TV · Type: Person · Subtype: Comedian
Demographics of Keegan-Michael Key fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 40.6 |
| Estimated audience size | 1,703,237 |
Audience persona
The typical Keegan-Michael Key fan in United States is more male, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Terrence Howard.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Terrence Howard | 46.69× | Movies & TV |
| Maya Rudolph | 33.11× | Movies & TV |
| Michael Sheen | 41.17× | Movies & TV |
| Angela Bassett | 19.91× | Movies & TV |
| America Ferrera | 27.11× | Movies & TV |
| Eva Longoria | 17.62× | Movies & TV |
| Kia Sportage | 25.91× | Cars & Mobility |
| Ugly Betty | 35.17× | Movies & TV |
| Club América | 12.82× | Sports |
| Forest Whitaker | 21.68× | Movies & TV |
| Black Panther (film) | 16.3× | Movies & TV |
| Tessa Thompson | 16.21× | Movies & TV |
| Black Mirror (TV series) | 13.12× | Movies & TV |
| Kate Beckinsale | 13.51× | Movies & TV |
| The Equalizer | 20.05× | Movies & TV |
| Zoolander | 18.88× | Movies & TV |
| Diane Keaton | 5.45× | Movies & TV |
| Taraji P. Henson | 12.78× | Movies & TV |
| Kerry Washington | 13.74× | Movies & TV |
| Zootopia | 10.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.3 |
| Convenience Orientation | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.15 |
| Indulgence | JOY | 1.13 |
| Extroversion | THRILL | 1.11 |
| Spirituality | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.4% |
| United Kingdom | 8.1% |
| Canada | 5.1% |
See Keegan-Michael Key audiences in other countries
More Comedian audiences in United States
- Earthquake (comedian) (16,693,500)
- Jim Carrey (14,983,332)
- Amy Schumer (11,716,568)
- Eddie Murphy (7,677,125)
- Pete Davidson (5,518,039)
How to read this data
Audience size is the estimated number of people in United States who actively search for Keegan-Michael Key. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.