Keegan-Michael Key Audience in United States
Keegan-Michael Key has an estimated audience of 1,703,237 people in United States. 42.6% are female, 57.4% are male, average age 40.6. Top brand affinities: Stamp collecting, Home equity, Personality, Nia Jax, Elsword.
Top brand affinities include Stamp collecting, Home equity, Personality, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the Keegan-Michael Key audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Category: Movies & TV · Type: Person · Subtype: Comedian
Demographics of Keegan-Michael Key fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 40.6 |
| Estimated audience size | 1,703,237 |
Audience persona
The typical Keegan-Michael Key fan in United States is more male, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 20× | Home & Garden |
| Home equity | 7.36× | Home & Garden |
| Personality | 18.31× | Business & Career |
| Nia Jax | 16.3× | Sports |
| Elsword | 25.91× | Games |
| Saving | 4.42× | Business & Career |
| Jme | 40.26× | Music & Radio |
| Home staging | 5.47× | Home & Garden |
| Google Photos | 1.93× | Technology & Electronics |
| Gofobo | 19.8× | Movies & TV |
| Buying and Selling Real Estate | 5.65× | Home & Garden |
| Personalised Gifts | 2.92× | Home & Garden |
| Jeremy Riddle | 18.64× | Music & Radio |
| Isometric exercise | 4.46× | Sports |
| Project HOPE | 8.1× | Health |
| La rosa de Guadalupe | 5.78× | Movies & TV |
| Birthday Gifts | 1.55× | Kids & Family |
| Graham Greene | 2.8× | Literature |
| Jordan Fisher | 3.46× | Movies & TV |
| Maracaibo | 4.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.3 |
| Convenience Orientation | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.15 |
| Indulgence | JOY | 1.13 |
| Extroversion | THRILL | 1.11 |
| Spirituality | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.4% |
| United Kingdom | 8.1% |
| Canada | 5.1% |
See Keegan-Michael Key audiences in other countries
More Comedian audiences in United States
- Earthquake (comedian) (16,693,500)
- Jim Carrey (14,983,332)
- Eddie Murphy (7,677,125)
- Pete Davidson (5,518,039)
- Seth Rogen (5,487,151)
How to read this data
Audience size is the estimated number of people in United States who actively search for Keegan-Michael Key. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.