A data profile of the people who buy, follow and care about Deez Nuts in United States — modelled from more than twelve digital signal sources. Deez Nuts has an estimated audience of 728,917 people in United States.
The average Deez Nuts fan in United States is 34.2 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include la reina del sur, Die Antwoord, Heaven Shall Burn, with strongest over-indexing on la reina del sur (238.58× the country average).
Demographically, the Deez Nuts audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Deez Nuts fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for la reina del sur.
The key figures that characterise the Deez Nuts profile in United States.
29.5% are female, 70.5% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 34.2 |
| Estimated audience size | 728,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 36% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 8% |
of the worldwide Deez Nuts audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.1% |
| United Kingdom | 6.1% |
| Canada | 5.2% |
Where the Deez Nuts audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~9K | 1.38× | |
| 02 | Louisiana | ~10K | 1.37× | |
| 03 | Alabama | ~10K | 1.32× | |
| 04 | Kentucky | ~10K | 1.28× | |
| 05 | Georgia | ~30K | 1.22× | |
| 06 | South Carolina | ~10K | 1.22× | |
| 07 | North Carolina | ~30K | 1.21× | |
| 08 | Indiana | ~20K | 1.19× | |
| 09 | Arkansas | ~8K | 1.19× | |
| 10 | Nevada | ~9K | 1.16× | |
| 11 | Texas | ~80K | 1.14× | |
| 12 | Tennessee | ~20K | 1.13× | |
| 13 | Oklahoma | ~10K | 1.13× | |
| 14 | Ohio | ~30K | 1.09× | |
| 15 | Missouri | ~10K | 1.08× | |
| 16 | Kansas | ~6K | 1.05× | |
| 17 | West Virginia | ~4K | 1.05× | |
| 18 | Michigan | ~20K | 1.03× | |
| 19 | Nebraska | ~4K | 1.03× | |
| 20 | Delaware | ~2K | 1.03× | |
| 21 | Pennsylvania | ~30K | 1.00× | |
| 22 | Virginia | ~20K | 1.00× | |
| 23 | Utah | ~7K | 1.00× | |
| 24 | Iowa | ~6K | 1.00× | |
| 25 | Wisconsin | ~10K | 0.98× | |
| 26 | Montana | ~2K | 0.98× | |
| 27 | South Dakota | ~2K | 0.98× | |
| 28 | Alaska | ~2K | 0.97× | |
| 29 | Illinois | ~20K | 0.96× | |
| 30 | Maryland | ~10K | 0.96× | |
| 31 | North Dakota | ~2K | 0.96× | |
| 32 | Florida | ~50K | 0.94× | |
| 33 | Idaho | ~4K | 0.94× | |
| 34 | Minnesota | ~10K | 0.92× | |
| 35 | New Mexico | ~4K | 0.91× | |
| 36 | Vermont | ~1K | 0.91× | |
| 37 | Oregon | ~8K | 0.90× | |
| 38 | Hawaii | ~3K | 0.90× | |
| 39 | California | ~70K | 0.88× | |
| 40 | Arizona | ~10K | 0.88× | |
| 41 | Maine | ~2K | 0.88× | |
| 42 | Washington | ~10K | 0.86× | |
| 43 | Connecticut | ~7K | 0.85× | |
| 44 | Colorado | ~10K | 0.84× | |
| 45 | Rhode Island | ~2K | 0.84× | |
| 46 | New York | ~40K | 0.83× | |
| 47 | Washington, District of Columbia | ~2K | 0.83× | |
| 48 | New Hampshire | ~3K | 0.82× | |
| 49 | New Jersey | ~20K | 0.78× | |
| 50 | Massachusetts | ~10K | 0.78× |
The strongest cross-interests of the Deez Nuts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 403.28× | ||
| 02 | la reina del sur | Movies & TV | 238.58× | ||
| 03 | Die Antwoord | Music & Radio | 162.98× | ||
| 04 | August Burns Red | Music & Radio | 58.84× | ||
| 05 | Buckethead | Music & Radio | 52.33× | ||
| 06 | Melvins | Music & Radio | 38.97× | ||
| 07 | Fugazi | Music & Radio | 34.68× | ||
| 08 | Babymetal | Music & Radio | 33.11× | ||
| 09 | Ice Nine Kills | Music & Radio | 31.83× | ||
| 10 | Deftones | Music & Radio | 24.59× | ||
| 11 | Big Fish | Movies & TV | 19.29× | ||
| 12 | Anna Faris | Movies & TV | 17.73× | ||
| 13 | Chester Bennington | Music & Radio | 15.60× | ||
| 14 | Patricia Arquette | Movies & TV | 12.44× | ||
| 15 | Kate Beckinsale | Movies & TV | 12.33× | ||
| 16 | Jessica Chastain | Movies & TV | 12.20× | ||
| 17 | Thrash metal | Music & Radio | 10.96× | ||
| 18 | City Bank | Business & Career | 9.05× | ||
| 19 | Ozzy Osbourne | Music & Radio | 6.66× | ||
| 20 | Internet & Social Media | 3.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.78× | |
| Tradition | CONSERVATISM | 1.67× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Pet Ownership | JOY | 0.74× | |
| Quality Awareness | PREMIUM | 0.74× |
Deez Nuts has an estimated audience of 728,917 people in United States, concentrated in Texas and California.
29.5% of Deez Nuts fans are female, 70.5% are male, with an average age of 34.2 years.
Deez Nuts fans show strongest brand affinity for la reina del sur (238.58×), Die Antwoord (162.98×), and Heaven Shall Burn (403.28×) over the country average.
Deez Nuts fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Deez Nuts itself, the audience over-indexes on Die Antwoord (162.98×), Heaven Shall Burn (403.28×), Buckethead (52.33×), and Anna Faris (17.73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Deez Nuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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