Rhapsody (music) Audience in United States

Rhapsody (music) logo

Rhapsody (music) has an estimated audience of 1,220,869 people in United States. 66.5% are female, 33.5% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Stamp collecting, UK garage, Product design, Jai, Natural rubber.

The average Rhapsody (music) fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stamp collecting, UK garage, Product design, with strongest over-indexing on Stamp collecting (30× the country average). Demographically, the Rhapsody (music) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Rhapsody (music) fans

Demographic split for Rhapsody (music) audience in United States
MetricValue
Female66.5%
Male33.5%
Average age35.6
Estimated audience size1,220,869

Audience persona

The typical Rhapsody (music) fan in United States is more female, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Rhapsody (music) in United States
RegionReachAffinity
California151,2341.13×
Texas103,6800.99×
New York81,2051.19×
Florida71,7220.87×
North Carolina52,1061.42×
Georgia45,1051.2×
Illinois39,0690.96×
Virginia38,0631.28×
Michigan38,0411.19×
Ohio37,5051×
Pennsylvania36,9510.9×
Massachusetts32,2211.34×
Maryland30,5541.46×
Wisconsin29,0091.58×
New Jersey28,8150.93×
Washington27,5821.13×
Tennessee23,8290.97×
Arizona21,3010.85×
Indiana20,6830.93×
Colorado20,2471.05×
Missouri19,3890.99×
Alabama19,2091.13×
South Carolina18,0900.98×
Oregon16,6571.19×
Louisiana15,7371×
Minnesota15,6300.89×
Nevada13,9611.18×
Oklahoma13,6361.01×
Connecticut12,6821.04×
Kentucky12,2210.8×
Kansas9,5490.99×
Utah9,0910.83×
Iowa8,8960.88×
Arkansas8,5740.85×
Mississippi8,2820.82×
New Hampshire6,4061.33×
Idaho5,2700.86×
Washington, District of Columbia5,2341.43×
Nebraska4,6040.75×
New Mexico4,2480.69×
Hawaii3,9640.76×
West Virginia3,6940.65×
Rhode Island3,5970.93×
Maine3,4200.78×
Delaware2,8480.85×
Montana2,4940.74×
North Dakota2,2590.9×
Alaska2,0910.8×
Vermont1,9420.91×
Wyoming1,8961.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhapsody (music) audience
BrandAffinityCategory
Stamp collecting30×Home & Garden
UK garage15.79×Music & Radio
Product design4.49×Business & Career
Jai38.71×Movies & TV
Natural rubber3.03×Cars & Mobility
Bank account3.36×Business & Career
Isometric exercise11.23×Sports
JDSU3.13×Business & Career
Jeon So-min47.14×Movies & TV
Combat sport1.53×Sports
Passaic County, New Jersey9.84×Travel & Leisure
James Madison University8.95×Business & Career
Stop Bullying11.84×Politics & Society
Kendra Scott1.87×Fashion & Accessoires
9NEWS (KUSA)3.02×Movies & TV
Hebe3.89×Home & Garden
Joshua Jackson2.65×Movies & TV
La Opinión4.17×News
Laneige3.08×Beauty & Wellness
Biblical inspiration4.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhapsody (music) audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
SustainabilityBALANCE1.8
TraditionCONSERVATISM1.7
LGBTQ+ IdentityOPEN1.54
TravellingTHRILL1.35
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Rhapsody (music)
CountryShare
United States29.5%
Chile13.4%
Italy5.3%

See Rhapsody (music) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Rhapsody (music) have in United States?

Rhapsody (music) has an estimated audience of 1,220,869 people in United States, concentrated in California and Texas.

What is the gender split and age of Rhapsody (music) fans?

66.5% of Rhapsody (music) fans are female, 33.5% are male, with an average age of 35.6 years.

Which brands do Rhapsody (music) fans like most?

Rhapsody (music) fans show strongest brand affinity for Stamp collecting (30×), UK garage (15.79×), and Product design (4.49×) over the country average.

Where do Rhapsody (music) fans live in United States?

Rhapsody (music) fans in United States are most concentrated in California (reach 151,234), Texas (reach 103,680), and New York (reach 81,205). These three regions account for the largest share of the active audience.

What other brands do Rhapsody (music) fans also like?

Beyond Rhapsody (music) itself, the audience over-indexes on UK garage (15.79×), Product design (4.49×), Jai (38.71×), and Natural rubber (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhapsody (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.