Rhapsody (music) Audience in United States

Rhapsody (music) has an estimated audience of 1,220,869 people in United States. 66.5% are female, 33.5% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Avianca, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Rhapsody (music) fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Avianca, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Avianca (47.14× the country average). Demographically, the Rhapsody (music) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Rhapsody (music) fans

Demographic split for Rhapsody (music) audience in United States
MetricValue
Female66.5%
Male33.5%
Average age35.6
Estimated audience size1,220,869

Audience persona

The typical Rhapsody (music) fan in United States is more female, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Avianca.

Top regions in United States

Top regions ranked by reach for Rhapsody (music) in United States
RegionReachAffinity
California151,2341.13×
Texas103,6800.99×
New York81,2051.19×
Florida71,7220.87×
North Carolina52,1061.42×
Georgia45,1051.2×
Illinois39,0690.96×
Virginia38,0631.28×
Michigan38,0411.19×
Ohio37,5051×
Pennsylvania36,9510.9×
Massachusetts32,2211.34×
Maryland30,5541.46×
Wisconsin29,0091.58×
New Jersey28,8150.93×
Washington27,5821.13×
Tennessee23,8290.97×
Arizona21,3010.85×
Indiana20,6830.93×
Colorado20,2471.05×
Missouri19,3890.99×
Alabama19,2091.13×
South Carolina18,0900.98×
Oregon16,6571.19×
Louisiana15,7371×
Minnesota15,6300.89×
Nevada13,9611.18×
Oklahoma13,6361.01×
Connecticut12,6821.04×
Kentucky12,2210.8×
Kansas9,5490.99×
Utah9,0910.83×
Iowa8,8960.88×
Arkansas8,5740.85×
Mississippi8,2820.82×
New Hampshire6,4061.33×
Idaho5,2700.86×
Washington, District of Columbia5,2341.43×
Nebraska4,6040.75×
New Mexico4,2480.69×
Hawaii3,9640.76×
West Virginia3,6940.65×
Rhode Island3,5970.93×
Maine3,4200.78×
Delaware2,8480.85×
Montana2,4940.74×
North Dakota2,2590.9×
Alaska2,0910.8×
Vermont1,9420.91×
Wyoming1,8961.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhapsody (music) audience
BrandAffinityCategory
Avianca47.14×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
El Corte Inglés30×Shopping
Income tax13.19×Business & Career
Falabella (retail store)38.71×Fashion & Accessoires
Hair Extensions5.55×Beauty & Wellness
FIFA World Cup3.3×Sports
Futon7.9×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Boca Juniors15.99×Sports
Orsay25.09×Shopping
Playa del Carmen7.92×Travel & Leisure
Burn After Reading18.95×Movies & TV
River Plate25.16×Sports
la reina del sur24.21×Movies & TV
Premier League4.61×Sports
FC Bayern Munich4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhapsody (music) audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
SustainabilityBALANCE1.8
TraditionCONSERVATISM1.7
LGBTQ+ IdentityOPEN1.54
TravellingTHRILL1.35
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Rhapsody (music)
CountryShare
United States29.5%
Chile13.4%
Italy5.3%

See Rhapsody (music) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Rhapsody (music) have in United States?

Rhapsody (music) has an estimated audience of 1,220,869 people in United States, concentrated in California and Texas.

What is the gender split and age of Rhapsody (music) fans?

66.5% of Rhapsody (music) fans are female, 33.5% are male, with an average age of 35.6 years.

Which brands do Rhapsody (music) fans like most?

Rhapsody (music) fans show strongest brand affinity for Avianca (47.14×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Rhapsody (music) fans live in United States?

Rhapsody (music) fans in United States are most concentrated in California (reach 151,234), Texas (reach 103,680), and New York (reach 81,205). These three regions account for the largest share of the active audience.

What other brands do Rhapsody (music) fans also like?

Beyond Rhapsody (music) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhapsody (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.