Volkswagen Touran Audience in Germany
Volkswagen Touran has an estimated audience of 1,137,419 people in Germany. 20.9% are female, 79.1% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volkswagen Tiguan, Volkswagen Caddy, Volkswagen Jetta, Volkswagen Passat, Volkswagen Amarok.
The average Volkswagen Touran fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volkswagen Tiguan, Volkswagen Caddy, Volkswagen Jetta, with strongest over-indexing on Volkswagen Tiguan (16.16× the country average). Demographically, the Volkswagen Touran audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Touran fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 44.4 |
| Estimated audience size | 1,137,419 |
Audience persona
The typical Volkswagen Touran fan in Germany is more male, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Tiguan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,351 | 1.1× |
| Bayern | 218,667 | 1.2× |
| Baden-Württemberg | 175,236 | 1.13× |
| Niedersachsen | 116,459 | 1.05× |
| Hessen | 98,203 | 1.13× |
| Rheinland-Pfalz | 58,256 | 1.02× |
| Sachsen | 56,616 | 1.01× |
| Berlin | 45,557 | 0.9× |
| Schleswig-Holstein | 39,527 | 0.97× |
| Brandenburg | 35,670 | 1.01× |
| Hamburg | 28,379 | 1.1× |
| Thüringen | 26,870 | 0.93× |
| Sachsen-Anhalt | 26,624 | 0.9× |
| Mecklenburg-Vorpommern | 19,753 | 0.91× |
| Saarland | 11,262 | 0.81× |
| Bremen | 8,044 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Tiguan | 16.16× | Cars & Mobility |
| Volkswagen Caddy | 21.25× | Cars & Mobility |
| Volkswagen Jetta | 22.25× | Cars & Mobility |
| Volkswagen Passat | 14.11× | Cars & Mobility |
| Volkswagen Amarok | 19.45× | Cars & Mobility |
| Volkswagen Crafter | 18.47× | Cars & Mobility |
| Seat Alhambra | 22.58× | Cars & Mobility |
| Škoda Kodiaq | 9.29× | Cars & Mobility |
| AutoScout24 | 3.29× | Cars & Mobility |
| Škoda Yeti | 25× | Cars & Mobility |
| Used car | 3.75× | Cars & Mobility |
| Volkswagen Touareg | 10.8× | Cars & Mobility |
| Volkswagen Gol | 23.47× | Cars & Mobility |
| Volkswagen T-Roc | 8.41× | Cars & Mobility |
| Skoda Kodiaq | 7.28× | Cars & Mobility |
| Škoda Auto | 3.54× | Cars & Mobility |
| Tesla Supercharger | 6.08× | Cars & Mobility |
| Auto mechanic | 3.98× | Cars & Mobility |
| Škoda Superb | 11.23× | Cars & Mobility |
| Volkswagen Polo | 7.95× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.8 |
| Need for Security | CONSERVATISM | 1.78 |
| Patriotism | CONSERVATISM | 1.34 |
| Quality Awareness | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.16 |
| Career Orientation | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.3% |
| Poland | 7.9% |
| United Kingdom | 7.2% |
See Volkswagen Touran audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Touran have in Germany?
Volkswagen Touran has an estimated audience of 1,137,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Touran fans?
20.9% of Volkswagen Touran fans are female, 79.1% are male, with an average age of 44.4 years.
Which brands do Volkswagen Touran fans like most?
Volkswagen Touran fans show strongest brand affinity for Volkswagen Tiguan (16.16×), Volkswagen Caddy (21.25×), and Volkswagen Jetta (22.25×) over the country average.
Where do Volkswagen Touran fans live in Germany?
Volkswagen Touran fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,351), Bayern (reach 218,667), and Baden-Württemberg (reach 175,236). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Touran fans also like?
Beyond Volkswagen Touran itself, the audience over-indexes on Volkswagen Caddy (21.25×), Volkswagen Jetta (22.25×), Volkswagen Passat (14.11×), and Volkswagen Amarok (19.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Touran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.