Rascasse Audience Intelligence

Škoda Superb Audience in Germany

A data profile of the people who buy, follow and care about Škoda Superb in Germany — modelled from more than twelve digital signal sources. Škoda Superb has an estimated audience of 787,132 people in Germany.

#110among Car type in Germany#89among Car Model in Germany#378in Cars & Mobility

The average Škoda Superb fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen, Tagesschau, Škoda Kodiaq, with strongest over-indexing on Volkswagen (2.7× the country average).

Demographically, the Škoda Superb audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Škoda Superb fan in Germany is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Škoda Superb profile in Germany.

Audience size
787K
in Germany
Gender
16.8%♀
83.2% male
Age
42.1
average years
Country rank
#8004
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Škoda Superb fans

16.8% are female, 83.2% are male, average age 42.1.

Fig. 02

Gender split

16.8%
Female
83.2%
Male
Demographic split for Škoda Superb audience in Germany
MetricValue
Female16.8%
Male83.2%
Average age42.1
Estimated audience size787,132
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Škoda Superb audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3923%
40-4927%
50+22%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Škoda Superb audience comes from Germany.

Worldwide audience distribution share by country for Škoda Superb
CountryShare
Poland10.7%
Germany9.2%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Škoda Superb audience in Germany is strongest.

Fig. 05

Top regions by affinity

Škoda Superb fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.28×
02Mecklenburg-Vorpommern~20K1.17×
03Niedersachsen~90K1.12×
04Thüringen~20K1.12×
05Sachsen-Anhalt~20K1.10×
06Brandenburg~30K1.08×
07Bayern~100K1.07×
08Baden-Württemberg~100K1.07×
09Hessen~60K1.06×
10Nordrhein-Westfalen~200K0.98×
11Hamburg~20K0.96×
12Rheinland-Pfalz~30K0.88×
13Schleswig-Holstein~20K0.83×
14Berlin~30K0.78×
15Bremen~5K0.77×
16Saarland~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Škoda Superb, Germany
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Škoda Superb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Škoda Superb audience
#·InterestCategoryAffinity×
01Porsche MacanCars & Mobility5.62×
02Škoda KodiaqCars & Mobility5.35×
03Carp fishingSports4.81×
04VolkswagenCars & Mobility2.70×
05Fishing reelSports2.60×
06Family carCars & Mobility2.53×
07AudiCars & Mobility2.46×
08TargobankBusiness & Career2.25×
09SEATCars & Mobility2.19×
10Škoda AutoCars & Mobility2.16×
11Air conditioningTechnology & Electronics2.16×
12Auto mechanicCars & Mobility1.71×
13ADACCars & Mobility1.70×
14AutoScout24Cars & Mobility1.69×
15Solar energyHome & Garden1.64×
16Used carCars & Mobility1.62×
17FRITZ!BoxTechnology & Electronics1.60×
18TagesschauMovies & TV1.59×
19EBayShopping1.54×
20IdealoShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Škoda Superb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Škoda Superb audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.27×
Family OrientationCONSERVATISM1.21×
DIY MentalityTHRILL1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Škoda Superb audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.45×
IndividualismJOY0.56×
Risk AppetiteTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Škoda Superb have in Germany?

Škoda Superb has an estimated audience of 787,132 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Škoda Superb fans?

16.8% of Škoda Superb fans are female, 83.2% are male, with an average age of 42.1 years.

03

Which brands do Škoda Superb fans like most?

Škoda Superb fans show strongest brand affinity for Volkswagen (2.7×), Tagesschau (1.59×), and Škoda Kodiaq (5.35×) over the country average.

04

Where do Škoda Superb fans live in Germany?

Škoda Superb fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Škoda Superb fans also like?

Beyond Škoda Superb itself, the audience over-indexes on Tagesschau (1.59×), Škoda Kodiaq (5.35×), Audi (2.46×), and Škoda Auto (2.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Škoda Superb audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Škoda Superb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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