Škoda Superb Audience in Germany
Škoda Superb has an estimated audience of 799,169 people in Germany. 16.8% are female, 83.2% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volkswagen, Tagesschau, Škoda Kodiaq, Audi, Škoda Auto.
The average Škoda Superb fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volkswagen, Tagesschau, Škoda Kodiaq, with strongest over-indexing on Volkswagen (2.7× the country average). Demographically, the Škoda Superb audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Škoda Superb fans
| Metric | Value |
|---|---|
| Female | 16.8% |
| Male | 83.2% |
| Average age | 42.1 |
| Estimated audience size | 799,169 |
Audience persona
The typical Škoda Superb fan in Germany is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,796 | 1.01× |
| Bayern | 140,667 | 1.1× |
| Baden-Württemberg | 118,963 | 1.09× |
| Niedersachsen | 88,179 | 1.14× |
| Hessen | 65,176 | 1.07× |
| Sachsen | 50,511 | 1.29× |
| Rheinland-Pfalz | 35,262 | 0.88× |
| Berlin | 29,031 | 0.81× |
| Brandenburg | 27,008 | 1.09× |
| Schleswig-Holstein | 23,605 | 0.82× |
| Thüringen | 22,606 | 1.11× |
| Sachsen-Anhalt | 22,354 | 1.08× |
| Mecklenburg-Vorpommern | 17,378 | 1.14× |
| Hamburg | 17,362 | 0.96× |
| Saarland | 6,846 | 0.7× |
| Bremen | 4,926 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen | 2.7× | Cars & Mobility |
| Tagesschau | 1.59× | Movies & TV |
| Škoda Kodiaq | 5.35× | Cars & Mobility |
| Audi | 2.46× | Cars & Mobility |
| Škoda Auto | 2.16× | Cars & Mobility |
| EBay | 1.54× | Shopping |
| AutoScout24 | 1.69× | Cars & Mobility |
| Škoda Octavia | 5.5× | Cars & Mobility |
| Targobank | 2.25× | Business & Career |
| Carp fishing | 4.81× | Sports |
| Family car | 2.53× | Cars & Mobility |
| Used car | 1.62× | Cars & Mobility |
| ADAC | 1.7× | Cars & Mobility |
| FRITZ!Box | 1.6× | Technology & Electronics |
| Fishing reel | 2.6× | Sports |
| Škoda Fabia | 4.93× | Cars & Mobility |
| Porsche Macan | 5.62× | Cars & Mobility |
| Solar energy | 1.64× | Home & Garden |
| SEAT | 2.19× | Cars & Mobility |
| Idealo | 1.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.4 |
| Need for Security | CONSERVATISM | 2.2 |
| Quality Awareness | PREMIUM | 1.42 |
| Luxury Orientation | PREMIUM | 1.41 |
| Patriotism | CONSERVATISM | 1.39 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 10.9% |
| Germany | 9.7% |
| India | 6.8% |
See Škoda Superb audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Škoda Superb have in Germany?
Škoda Superb has an estimated audience of 799,169 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Škoda Superb fans?
16.8% of Škoda Superb fans are female, 83.2% are male, with an average age of 42.1 years.
Which brands do Škoda Superb fans like most?
Škoda Superb fans show strongest brand affinity for Volkswagen (2.7×), Tagesschau (1.59×), and Škoda Kodiaq (5.35×) over the country average.
Where do Škoda Superb fans live in Germany?
Škoda Superb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,796), Bayern (reach 140,667), and Baden-Württemberg (reach 118,963). These three regions account for the largest share of the active audience.
What other brands do Škoda Superb fans also like?
Beyond Škoda Superb itself, the audience over-indexes on Tagesschau (1.59×), Škoda Kodiaq (5.35×), Audi (2.46×), and Škoda Auto (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Škoda Superb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.