Wahoo Audience in Germany
Wahoo has an estimated audience of 228,123 people in Germany. 29.8% are female, 70.2% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mathieu Van der Poel, Shoes (American band), SRAM Corporation, Cervélo, Cyclo-cross.
The average Wahoo fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mathieu Van der Poel, Shoes (American band), SRAM Corporation, with strongest over-indexing on Mathieu Van der Poel (45.83× the country average). Demographically, the Wahoo audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Department store
Demographics of Wahoo fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 37.4 |
| Estimated audience size | 228,123 |
Audience persona
The typical Wahoo fan in Germany is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Mathieu Van der Poel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,521 | 1.11× |
| Bayern | 54,307 | 1.48× |
| Baden-Württemberg | 40,831 | 1.31× |
| Hessen | 23,572 | 1.36× |
| Niedersachsen | 20,123 | 0.91× |
| Berlin | 11,420 | 1.12× |
| Sachsen | 11,346 | 1.01× |
| Rheinland-Pfalz | 10,349 | 0.91× |
| Schleswig-Holstein | 7,672 | 0.94× |
| Hamburg | 6,299 | 1.22× |
| Brandenburg | 5,831 | 0.82× |
| Thüringen | 4,505 | 0.77× |
| Sachsen-Anhalt | 3,666 | 0.62× |
| Mecklenburg-Vorpommern | 3,013 | 0.69× |
| Saarland | 2,196 | 0.78× |
| Bremen | 1,830 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathieu Van der Poel | 45.83× | Sports |
| Shoes (American band) | 45.35× | Music & Radio |
| SRAM Corporation | 15.81× | Cars & Mobility |
| Cervélo | 17.16× | Cars & Mobility |
| Cyclo-cross | 20.24× | Sports |
| Colnago | 16.69× | Cars & Mobility |
| Giro d'Italia | 13.09× | Sports |
| strava | 20.11× | Sports |
| Indoor cycling | 16.47× | Sports |
| Orbea | 14.17× | Cars & Mobility |
| Pinarello | 12.28× | Cars & Mobility |
| Rapha (sportswear) | 16.43× | Cars & Mobility |
| Deutsche Bahn | 3.52× | Cars & Mobility |
| Paris–Roubaix | 51.4× | Sports |
| Indiana University School of Dentistry | 40.61× | Business & Career |
| Vuelta a España | 12.23× | Sports |
| Orient | 18.19× | Travel & Leisure |
| Shimano | 8.33× | Cars & Mobility |
| UCI Cyclo-cross World Cup | 57.87× | Sports |
| Trek Bicycle Corporation | 8.2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.87 |
| Risk Appetite | THRILL | 1.67 |
| Early Adopter Mentality | POWER | 1.63 |
| Need for Security | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.37 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Germany | 9.8% |
| Indonesia | 5.6% |
See Wahoo audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Wahoo have in Germany?
Wahoo has an estimated audience of 228,123 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wahoo fans?
29.8% of Wahoo fans are female, 70.2% are male, with an average age of 37.4 years.
Which brands do Wahoo fans like most?
Wahoo fans show strongest brand affinity for Mathieu Van der Poel (45.83×), Shoes (American band) (45.35×), and SRAM Corporation (15.81×) over the country average.
Where do Wahoo fans live in Germany?
Wahoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,521), Bayern (reach 54,307), and Baden-Württemberg (reach 40,831). These three regions account for the largest share of the active audience.
What other brands do Wahoo fans also like?
Beyond Wahoo itself, the audience over-indexes on Shoes (American band) (45.35×), SRAM Corporation (15.81×), Cervélo (17.16×), and Cyclo-cross (20.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wahoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.