Rascasse Audience Intelligence

Wahoo Target Market in Germany

A data profile of the people who buy, follow and care about Wahoo in Germany — modelled from more than twelve digital signal sources. Wahoo has an estimated audience of 217,614 people in Germany.

#2714among Brand in Germany#1748in Sports

The average Wahoo fan in Germany is 37.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Mathieu Van der Poel, SRAM Corporation, Cervélo, with strongest over-indexing on Mathieu Van der Poel (45.83× the country average).

Demographically, the Wahoo audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wahoo fan in Germany is more male, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Mathieu Van der Poel.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wahoo profile in Germany.

Audience size
218K
in Germany
Gender
29.8%♀
70.2% male
Age
37.4
average years
Country rank
#21544
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wahoo

29.8% are female, 70.2% are male, average age 37.4.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Wahoo audience in Germany
MetricValue
Female29.8%
Male70.2%
Average age37.4
Estimated audience size217,614
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Wahoo audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3926%
40-4923%
50+11%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Wahoo audience comes from Germany.

Worldwide audience distribution share by country for Wahoo
CountryShare
United States30.1%
Germany9.4%
Indonesia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wahoo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wahoo customers by region in Germany
#RegionReachAffinity×
01Bayern~50K1.46×
02Baden-Württemberg~40K1.28×
03Hessen~20K1.27×
04Hamburg~6K1.20×
05Nordrhein-Westfalen~50K1.07×
06Sachsen~10K1.05×
07Berlin~10K1.05×
08Bremen~2K0.95×
09Rheinland-Pfalz~10K0.94×
10Schleswig-Holstein~8K0.94×
11Niedersachsen~20K0.92×
12Brandenburg~6K0.85×
13Saarland~2K0.85×
14Thüringen~5K0.84×
15Mecklenburg-Vorpommern~3K0.76×
16Sachsen-Anhalt~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Wahoo, Germany
0.69×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wahoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wahoo audience
#·InterestCategoryAffinity×
01UCI Cyclo-cross World CupSports57.87×
02Paris–RoubaixSports51.40×
03Mathieu Van der PoelSports45.83×
04Indiana University School of DentistryBusiness & Career40.61×
05Tour of FlandersSports29.86×
06Cyclo-crossSports20.24×
07stravaSports20.11×
08OrientTravel & Leisure18.19×
09CervéloCars & Mobility17.16×
10ColnagoCars & Mobility16.69×
11Indoor cyclingSports16.47×
12Rapha (sportswear)Cars & Mobility16.43×
13SRAM CorporationCars & Mobility15.81×
14OrbeaCars & Mobility14.17×
15Giro d'ItaliaSports13.09×
16PinarelloCars & Mobility12.28×
17Vuelta a EspañaSports12.23×
18ShimanoCars & Mobility8.33×
19Tour de FranceSports6.82×
20Deutsche BahnCars & Mobility3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wahoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wahoo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.79×
Risk AppetiteTHRILL1.55×
Sports ActivityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wahoo audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
SpiritualityBALANCE0.83×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wahoo's target market in Germany?

Wahoo's target market in Germany covers an estimated 217,614 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Wahoo customers?

29.8% of the Wahoo audience are female, 70.2% are male, with an average age of 37.4 years.

03

Which brands do Wahoo fans like most?

Wahoo fans show strongest brand affinity for Mathieu Van der Poel (45.83×), SRAM Corporation (15.81×), and Cervélo (17.16×) over the country average.

04

Where do Wahoo fans live in Germany?

Wahoo fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wahoo fans also like?

Beyond Wahoo itself, the audience over-indexes on SRAM Corporation (15.81×), Cervélo (17.16×), Cyclo-cross (20.24×), and Colnago (16.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Wahoo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wahoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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