Wahoo Audience in United States

Wahoo logo

Wahoo has an estimated audience of 694,023 people in United States. 30.2% are female, 69.8% are male, average age 42.2. Top regions: California, Florida, Texas. Top brand affinities: Final Draft (software), Mahi-mahi, King mackerel, Sailfish, The Hobbit (2003 video game).

The average Wahoo fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Final Draft (software), Mahi-mahi, King mackerel, with strongest over-indexing on Final Draft (software) (692× the country average). Demographically, the Wahoo audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Department store

Demographics of Wahoo fans

Demographic split for Wahoo audience in United States
MetricValue
Female30.2%
Male69.8%
Average age42.2
Estimated audience size694,023

Audience persona

The typical Wahoo fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Final Draft (software).

Top regions in United States

Top regions ranked by reach for Wahoo in United States
RegionReachAffinity
California168,4952.21×
Florida81,4541.73×
Texas38,1110.64×
Colorado33,7143.08×
North Carolina20,9391×
New York20,4770.53×
Nevada19,6432.93×
South Carolina17,4831.67×
Georgia16,9370.79×
Nebraska16,4584.73×
Virginia14,3110.85×
New Jersey14,1360.8×
Pennsylvania13,1500.56×
Illinois12,1290.52×
Michigan10,8010.6×
Washington10,4580.75×
Ohio9,8340.46×
Massachusetts8,8130.64×
Arizona8,1010.57×
Tennessee7,8600.56×
Idaho7,7242.22×
Maryland7,6990.65×
Wisconsin6,8430.66×
Alabama6,7530.7×
Louisiana6,7510.75×
Minnesota6,7260.68×
Utah6,6371.07×
Hawaii6,5932.21×
Oregon6,4780.81×
Indiana6,4230.51×
Missouri6,1320.55×
Oklahoma5,1490.67×
Connecticut4,6660.67×
Iowa3,8880.68×
Kentucky3,8470.44×
Mississippi3,5520.62×
Arkansas3,4460.6×
Kansas3,2900.6×
Vermont3,2872.7×
New Hampshire2,0530.75×
Washington, District of Columbia1,9430.93×
New Mexico1,6750.48×
Montana1,5960.83×
Maine1,5590.63×
West Virginia1,4120.44×
Rhode Island1,1810.53×
Delaware1,1470.6×
Alaska1,1040.74×
South Dakota8800.55×
North Dakota7070.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wahoo audience
BrandAffinityCategory
Final Draft (software)692×Technology & Electronics
Mahi-mahi37.52×Pets & Animals
King mackerel41.62×Pets & Animals
Sailfish25.17×Pets & Animals
The Hobbit (2003 video game)12.55×Games
Yellowfin tuna14.72×Pets & Animals
Marlin fishing17.69×Sports
Bedroom3.01×Home & Garden
Escape from Alcatraz (triathlon)33.71×Sports
Swordfish21.56×Pets & Animals
Billfish22.29×Pets & Animals
Laid Back36.37×Music & Radio
princess bride7.51×Movies & TV
Accademia di Belle Arti di Firenze36.31×Arts & Culture
Black marlin28.08×Pets & Animals
West Marine6.81×Shopping
Mini marathon15.5×Sports
Yahoo!ショッピング1.61×
Garmin Forerunner16.07×Technology & Electronics
Cobia17.93×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wahoo audience
TraitClusterScore
PatriotismCONSERVATISM2.35
SustainabilityBALANCE1.66
Risk AppetiteTHRILL1.66
Luxury OrientationPREMIUM1.54
IndulgenceJOY1.34
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Wahoo
CountryShare
United States29.9%
Germany9.8%
Indonesia5.6%

See Wahoo audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Wahoo have in United States?

Wahoo has an estimated audience of 694,023 people in United States, concentrated in California and Florida.

What is the gender split and age of Wahoo fans?

30.2% of Wahoo fans are female, 69.8% are male, with an average age of 42.2 years.

Which brands do Wahoo fans like most?

Wahoo fans show strongest brand affinity for Final Draft (software) (692×), Mahi-mahi (37.52×), and King mackerel (41.62×) over the country average.

Where do Wahoo fans live in United States?

Wahoo fans in United States are most concentrated in California (reach 168,495), Florida (reach 81,454), and Texas (reach 38,111). These three regions account for the largest share of the active audience.

What other brands do Wahoo fans also like?

Beyond Wahoo itself, the audience over-indexes on Mahi-mahi (37.52×), King mackerel (41.62×), Sailfish (25.17×), and The Hobbit (2003 video game) (12.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wahoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.