Rascasse Audience Intelligence

Wahoo Target Market in United States

A data profile of the people who buy, follow and care about Wahoo in United States — modelled from more than twelve digital signal sources. Wahoo has an estimated audience of 699,587 people in United States.

#3082among Brand in United States#2832in Sports

The average Wahoo fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Final Draft (software), Mahi-mahi, King mackerel, with strongest over-indexing on Final Draft (software) (692× the country average).

Demographically, the Wahoo audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wahoo fan in United States is more male, around 42.2 years old, with strong Sports Activity tendencies and a notable affinity for Final Draft (software).

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wahoo profile in United States.

Audience size
700K
in United States
Gender
30.2%♀
69.8% male
Age
42.2
average years
Country rank
#29927
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wahoo

30.2% are female, 69.8% are male, average age 42.2.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Wahoo audience in United States
MetricValue
Female30.2%
Male69.8%
Average age42.2
Estimated audience size699,587
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Wahoo audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Wahoo audience comes from United States.

Worldwide audience distribution share by country for Wahoo
CountryShare
United States30.1%
Germany9.4%
Indonesia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wahoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Wahoo customers by region in United States
#RegionReachAffinity×
01Nebraska~40K10.15×
02Colorado~30K2.63×
03Nevada~20K2.44×
04Idaho~8K2.18×
05Vermont~3K2.17×
06Hawaii~6K2.06×
07California~100K1.89×
08Florida~80K1.64×
09South Carolina~20K1.62×
10Utah~6K0.95×
11North Carolina~20K0.93×
12Montana~2K0.84×
13Alaska~1K0.84×
14Washington, District of Columbia~2K0.83×
15Virginia~10K0.80×
16Louisiana~7K0.74×
17New Hampshire~2K0.74×
18Oregon~6K0.73×
19Georgia~20K0.72×
20New Jersey~10K0.71×
21Iowa~4K0.71×
22Alabama~7K0.70×
23South Dakota~1K0.70×
24Maine~2K0.69×
25Washington~9K0.68×
26North Dakota<1K0.68×
27Delaware~1K0.67×
28Mississippi~4K0.66×
29Oklahoma~5K0.65×
30Texas~40K0.64×
31Connecticut~4K0.64×
32Minnesota~6K0.63×
33Arkansas~4K0.62×
34Kansas~3K0.62×
35Rhode Island~1K0.62×
36Maryland~7K0.61×
37Wisconsin~6K0.61×
38Massachusetts~8K0.60×
39Michigan~10K0.57×
40West Virginia~2K0.57×
41New Mexico~2K0.56×
42Tennessee~8K0.55×
43Missouri~6K0.54×
44Pennsylvania~10K0.53×
45Arizona~8K0.53×
46Indiana~6K0.50×
47New York~20K0.49×
48Kentucky~4K0.48×
49Illinois~10K0.47×
50Ohio~9K0.43×
Fig. 06

Affinity by region

Affinity by region — Wahoo, United States
0.43×1.00×10.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wahoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wahoo audience
#·InterestCategoryAffinity×
01Final Draft (software)Technology & Electronics692.00×
02King mackerelPets & Animals41.62×
03Mahi-mahiPets & Animals37.52×
04Laid BackMusic & Radio36.37×
05Accademia di Belle Arti di FirenzeArts & Culture36.31×
06Escape from Alcatraz (triathlon)Sports33.71×
07Black marlinPets & Animals28.08×
08SailfishPets & Animals25.17×
09BillfishPets & Animals22.29×
10SwordfishPets & Animals21.56×
11CobiaPets & Animals17.93×
12Marlin fishingSports17.69×
13Garmin ForerunnerTechnology & Electronics16.07×
14Mini marathonSports15.50×
15Yellowfin tunaPets & Animals14.72×
16The Hobbit (2003 video game)Games12.55×
17Striped bassPets & Animals10.36×
18princess brideMovies & TV7.51×
19West MarineShopping6.81×
20BedroomHome & Garden3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wahoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wahoo audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.33×
Luxury OrientationPREMIUM1.16×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wahoo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Social Media UsageJOY0.70×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wahoo's target market in United States?

Wahoo's target market in United States covers an estimated 699,587 people, concentrated in California and Florida.

02

What is the gender split and age of Wahoo customers?

30.2% of the Wahoo audience are female, 69.8% are male, with an average age of 42.2 years.

03

Which brands do Wahoo fans like most?

Wahoo fans show strongest brand affinity for Final Draft (software) (692×), Mahi-mahi (37.52×), and King mackerel (41.62×) over the country average.

04

Where do Wahoo fans live in United States?

Wahoo fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wahoo fans also like?

Beyond Wahoo itself, the audience over-indexes on Mahi-mahi (37.52×), King mackerel (41.62×), Sailfish (25.17×), and The Hobbit (2003 video game) (12.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Wahoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wahoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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