Rascasse Audience Intelligence

Billfish Audience in United States

A data profile of the people who buy, follow and care about Billfish in United States — modelled from more than twelve digital signal sources. Billfish has an estimated audience of 464,051 people in United States.

#11715among Topic in United States#551in Pets & Animals

The average Billfish fan in United States is 41.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, North Carolina.

Top brand affinities include Motorboat, Mahi-mahi, Boat show, with strongest over-indexing on Motorboat (21.53× the country average).

Demographically, the Billfish audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Billfish fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billfish profile in United States.

Audience size
464K
in United States
Gender
28.7%♀
71.3% male
Age
41.6
average years
Country rank
#38272
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Billfish fans

28.7% are female, 71.3% are male, average age 41.6.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Billfish audience in United States
MetricValue
Female28.7%
Male71.3%
Average age41.6
Estimated audience size464,051
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Billfish audience in United States
Age bracketShare%
16-1910%
20-2923%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Billfish audience comes from United States.

Worldwide audience distribution share by country for Billfish
CountryShare
South Korea44.1%
United States30.1%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billfish audience in United States is strongest.

Fig. 05

Top regions by affinity

Billfish fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~40K2.92×
02Hawaii~5K2.73×
03Florida~60K1.92×
04South Carolina~10K1.68×
05Alabama~10K1.66×
06Mississippi~6K1.63×
07Louisiana~7K1.22×
08Virginia~10K1.13×
09Alaska~1K1.09×
10Delaware~1K1.04×
11Maine~2K0.99×
12Vermont<1K0.99×
13Maryland~8K0.98×
14Texas~40K0.97×
15Montana~1K0.97×
16South Dakota~1K0.96×
17Rhode Island~1K0.95×
18Washington, District of Columbia~1K0.95×
19North Dakota<1K0.95×
20West Virginia~2K0.94×
21Georgia~10K0.93×
22New Hampshire~2K0.93×
23Oregon~5K0.92×
24Oklahoma~5K0.92×
25Connecticut~4K0.92×
26Arkansas~4K0.92×
27Idaho~2K0.92×
28Washington~8K0.91×
29Kentucky~5K0.89×
30Massachusetts~8K0.88×
31Kansas~3K0.88×
32Nebraska~2K0.88×
33California~40K0.87×
34Missouri~7K0.87×
35Tennessee~8K0.86×
36New Mexico~2K0.86×
37Utah~4K0.84×
38Minnesota~5K0.83×
39Iowa~3K0.83×
40Indiana~7K0.82×
41Colorado~6K0.81×
42New Jersey~9K0.80×
43Wisconsin~6K0.79×
44Pennsylvania~10K0.78×
45Nevada~3K0.78×
46Michigan~9K0.75×
47Ohio~10K0.74×
48Arizona~7K0.73×
49New York~20K0.72×
50Illinois~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Billfish, United States
0.67×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billfish audience
#·InterestCategoryAffinity×
01Mahi-mahiPets & Animals83.74×
02WahooSports22.29×
03MotorboatCars & Mobility21.53×
04Boat showTravel & Leisure18.15×
05ShimanoCars & Mobility12.90×
06TunaFood & Beverages11.74×
07Jet skiSports9.42×
08AikidoSports8.78×
09Weather forecastingHome & Garden7.50×
10AnglingSports7.37×
11ShellfishFood & Beverages6.56×
12Solar energyHome & Garden4.30×
13Renewable energyBusiness & Career4.27×
14Masters TournamentSports3.97×
15Sustainable energyHome & Garden3.92×
16First class travelTravel & Leisure3.91×
17FedExBusiness & Career3.82×
18Mortgage loansBusiness & Career3.12×
19Planet FitnessSports2.59×
20GolfSports1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billfish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Risk AppetiteTHRILL2.15×
Convenience OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billfish audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Healthy LifestyleBALANCE0.67×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Billfish have in United States?

Billfish has an estimated audience of 464,051 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Billfish fans?

28.7% of Billfish fans are female, 71.3% are male, with an average age of 41.6 years.

03

Which brands do Billfish fans like most?

Billfish fans show strongest brand affinity for Motorboat (21.53×), Mahi-mahi (83.74×), and Boat show (18.15×) over the country average.

04

Where do Billfish fans live in United States?

Billfish fans in United States are most concentrated in Florida (reach ~60K), California (reach ~40K), and North Carolina (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Billfish fans also like?

Beyond Billfish itself, the audience over-indexes on Mahi-mahi (83.74×), Boat show (18.15×), Weather forecasting (7.5×), and Angling (7.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Billfish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Billfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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