Billfish Audience in United States

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Billfish has an estimated audience of 464,051 people in United States. 28.7% are female, 71.3% are male, average age 41.6. Top regions: Florida, North Carolina, California. Top brand affinities: Minnesota, Nebraska Cornhuskers football, Pillow, Alaska, JDSU.

The average Billfish fan in United States is 41.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, California. Top brand affinities include Minnesota, Nebraska Cornhuskers football, Pillow, with strongest over-indexing on Minnesota (1.99× the country average). Demographically, the Billfish audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Billfish fans

Demographic split for Billfish audience in United States
MetricValue
Female28.7%
Male71.3%
Average age41.6
Estimated audience size464,051

Audience persona

The typical Billfish fan in United States is more male, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Billfish in United States
RegionReachAffinity
Florida60,7371.93×
North Carolina52,6583.77×
California44,5210.87×
Texas37,4130.94×
New York20,3570.79×
Virginia14,1441.25×
Georgia12,0580.84×
South Carolina11,4631.64×
Alabama11,4061.76×
Pennsylvania10,8010.69×
Ohio9,8560.69×
New Jersey9,3590.79×
Washington8,8920.96×
Illinois8,2350.53×
Michigan7,8130.64×
Louisiana7,7351.29×
Maryland7,6710.96×
Mississippi7,6662.01×
Massachusetts7,6180.83×
Hawaii7,4023.71×
Tennessee6,8590.74×
Missouri6,3620.85×
Indiana5,7160.67×
Arizona5,6280.59×
Colorado5,0300.69×
Oregon4,7740.9×
Minnesota4,7370.71×
Kentucky4,6400.8×
Wisconsin4,5780.66×
Oklahoma4,1160.8×
Connecticut3,7810.81×
Arkansas3,2140.84×
Utah2,9030.7×
Kansas2,5610.7×
Nevada2,5030.56×
Iowa2,1820.57×
Maine1,5830.95×
Idaho1,5760.68×
West Virginia1,5640.72×
Nebraska1,5490.67×
New Hampshire1,4650.8×
New Mexico1,4270.61×
Washington, District of Columbia1,2800.92×
Alaska1,2771.29×
Rhode Island1,2450.84×
Delaware1,2160.95×
Montana9900.77×
South Dakota7940.74×
North Dakota7130.75×
Wyoming6901×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billfish audience
BrandAffinityCategory
Minnesota1.99×Travel & Leisure
Nebraska Cornhuskers football3.87×Sports
Pillow2.22×Home & Garden
Alaska1.74×Travel & Leisure
JDSU2.64×Business & Career
Unique Gifts1.95×Shopping
EShakti7.5×Shopping
edureka23.53×Business & Career
Jesse Plemons2.19×Movies & TV
Home staging3.23×Home & Garden
Birthday Gifts1.86×Kids & Family
Glossier2.86×Beauty & Wellness
N1 road (South Africa)2.11×Travel & Leisure
Urban horticulture1.75×Home & Garden
Charlamagne Tha God4.43×Movies & TV
Anna Lewandowska9.32×Sports
Certified diabetes educator6.08×Business & Career
Irrigation sprinkler4.25×Home & Garden
Keith Stanfield2.82×Movies & TV
Noodle (Gorillaz)1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billfish audience
TraitClusterScore
Risk AppetiteTHRILL1.87
PatriotismCONSERVATISM1.71
Luxury OrientationPREMIUM1.7
Career OrientationPOWER1.33
DIY MentalityTHRILL1.32
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Billfish
CountryShare
South Korea44.1%
United States30.1%
Canada3.2%

See Billfish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Billfish have in United States?

Billfish has an estimated audience of 464,051 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Billfish fans?

28.7% of Billfish fans are female, 71.3% are male, with an average age of 41.6 years.

Which brands do Billfish fans like most?

Billfish fans show strongest brand affinity for Minnesota (1.99×), Nebraska Cornhuskers football (3.87×), and Pillow (2.22×) over the country average.

Where do Billfish fans live in United States?

Billfish fans in United States are most concentrated in Florida (reach 60,737), North Carolina (reach 52,658), and California (reach 44,521). These three regions account for the largest share of the active audience.

What other brands do Billfish fans also like?

Beyond Billfish itself, the audience over-indexes on Nebraska Cornhuskers football (3.87×), Pillow (2.22×), Alaska (1.74×), and JDSU (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.