Billfish Audience in United States
Billfish has an estimated audience of 464,051 people in United States. 28.7% are female, 71.3% are male, average age 41.6. Top regions: Florida, North Carolina, California. Top brand affinities: Motorboat, Mahi-mahi, Boat show, Jet ski, Planet Fitness.
The average Billfish fan in United States is 41.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, California. Top brand affinities include Motorboat, Mahi-mahi, Boat show, with strongest over-indexing on Motorboat (16.83× the country average). Demographically, the Billfish audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Billfish fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 41.6 |
| Estimated audience size | 464,051 |
Audience persona
The typical Billfish fan in United States is more male, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 60,737 | 1.93× |
| North Carolina | 52,658 | 3.77× |
| California | 44,521 | 0.87× |
| Texas | 37,413 | 0.94× |
| New York | 20,357 | 0.79× |
| Virginia | 14,144 | 1.25× |
| Georgia | 12,058 | 0.84× |
| South Carolina | 11,463 | 1.64× |
| Alabama | 11,406 | 1.76× |
| Pennsylvania | 10,801 | 0.69× |
| Ohio | 9,856 | 0.69× |
| New Jersey | 9,359 | 0.79× |
| Washington | 8,892 | 0.96× |
| Illinois | 8,235 | 0.53× |
| Michigan | 7,813 | 0.64× |
| Louisiana | 7,735 | 1.29× |
| Maryland | 7,671 | 0.96× |
| Mississippi | 7,666 | 2.01× |
| Massachusetts | 7,618 | 0.83× |
| Hawaii | 7,402 | 3.71× |
| Tennessee | 6,859 | 0.74× |
| Missouri | 6,362 | 0.85× |
| Indiana | 5,716 | 0.67× |
| Arizona | 5,628 | 0.59× |
| Colorado | 5,030 | 0.69× |
| Oregon | 4,774 | 0.9× |
| Minnesota | 4,737 | 0.71× |
| Kentucky | 4,640 | 0.8× |
| Wisconsin | 4,578 | 0.66× |
| Oklahoma | 4,116 | 0.8× |
| Connecticut | 3,781 | 0.81× |
| Arkansas | 3,214 | 0.84× |
| Utah | 2,903 | 0.7× |
| Kansas | 2,561 | 0.7× |
| Nevada | 2,503 | 0.56× |
| Iowa | 2,182 | 0.57× |
| Maine | 1,583 | 0.95× |
| Idaho | 1,576 | 0.68× |
| West Virginia | 1,564 | 0.72× |
| Nebraska | 1,549 | 0.67× |
| New Hampshire | 1,465 | 0.8× |
| New Mexico | 1,427 | 0.61× |
| Washington, District of Columbia | 1,280 | 0.92× |
| Alaska | 1,277 | 1.29× |
| Rhode Island | 1,245 | 0.84× |
| Delaware | 1,216 | 0.95× |
| Montana | 990 | 0.77× |
| South Dakota | 794 | 0.74× |
| North Dakota | 713 | 0.75× |
| Wyoming | 690 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorboat | 16.83× | Cars & Mobility |
| Mahi-mahi | 62.66× | Pets & Animals |
| Boat show | 18.28× | Travel & Leisure |
| Jet ski | 11.37× | Sports |
| Planet Fitness | 3.6× | Sports |
| Diaper bag | 5.05× | Kids & Family |
| Angling | 6.96× | Sports |
| Tuna | 11.38× | Food & Beverages |
| Wahoo | 27.84× | Sports |
| Shellfish | 7.8× | Food & Beverages |
| Shimano | 10.14× | Cars & Mobility |
| Bachelor of Business Administration | 23.53× | Business & Career |
| Golf Channel | 3.59× | Sports |
| Fly fishing | 3.88× | Sports |
| Aikido | 9× | Sports |
| Fox News Channel | 1.58× | Movies & TV |
| Standup paddleboarding | 4.8× | Sports |
| AutoZone | 2.12× | Cars & Mobility |
| Princess Polly | 5.33× | Fashion & Accessoires |
| Made in USA | 2.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.87 |
| Patriotism | CONSERVATISM | 1.71 |
| Luxury Orientation | PREMIUM | 1.7 |
| Career Orientation | POWER | 1.33 |
| DIY Mentality | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 44.1% |
| United States | 30.1% |
| Canada | 3.2% |
See Billfish audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Billfish have in United States?
Billfish has an estimated audience of 464,051 people in United States, concentrated in Florida and North Carolina.
What is the gender split and age of Billfish fans?
28.7% of Billfish fans are female, 71.3% are male, with an average age of 41.6 years.
Which brands do Billfish fans like most?
Billfish fans show strongest brand affinity for Motorboat (16.83×), Mahi-mahi (62.66×), and Boat show (18.28×) over the country average.
Where do Billfish fans live in United States?
Billfish fans in United States are most concentrated in Florida (reach 60,737), North Carolina (reach 52,658), and California (reach 44,521). These three regions account for the largest share of the active audience.
What other brands do Billfish fans also like?
Beyond Billfish itself, the audience over-indexes on Mahi-mahi (62.66×), Boat show (18.28×), Jet ski (11.37×), and Planet Fitness (3.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Billfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.