Mahi-mahi Audience in United States
Mahi-mahi has an estimated audience of 440,767 people in United States. 28.2% are female, 71.8% are male, average age 44.1. Top regions: Florida, Texas, California. Top brand affinities: Saint-James, Cobia, Billfish, Red drum, Wahoo.
The average Mahi-mahi fan in United States is 44.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Saint-James, Cobia, Billfish, with strongest over-indexing on Saint-James (150.18× the country average). Demographically, the Mahi-mahi audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mahi-mahi fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 44.1 |
| Estimated audience size | 440,767 |
Audience persona
The typical Mahi-mahi fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Saint-James.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 70,285 | 2.36× |
| Texas | 36,865 | 0.97× |
| California | 34,789 | 0.72× |
| New York | 17,372 | 0.71× |
| North Carolina | 16,647 | 1.26× |
| Hawaii | 14,626 | 7.72× |
| Georgia | 12,446 | 0.92× |
| Pennsylvania | 12,297 | 0.83× |
| Ohio | 10,647 | 0.78× |
| Illinois | 10,422 | 0.71× |
| Virginia | 9,840 | 0.92× |
| Michigan | 9,649 | 0.84× |
| South Carolina | 9,130 | 1.38× |
| New Jersey | 8,664 | 0.77× |
| Alabama | 8,277 | 1.34× |
| Tennessee | 8,131 | 0.92× |
| Louisiana | 6,877 | 1.21× |
| Indiana | 6,660 | 0.83× |
| Massachusetts | 6,635 | 0.76× |
| Washington | 6,502 | 0.74× |
| Missouri | 6,327 | 0.89× |
| Arizona | 6,218 | 0.69× |
| Maryland | 5,621 | 0.74× |
| Wisconsin | 5,598 | 0.84× |
| Colorado | 5,407 | 0.78× |
| Minnesota | 4,807 | 0.76× |
| Kentucky | 4,746 | 0.86× |
| Oklahoma | 3,956 | 0.81× |
| Oregon | 3,836 | 0.76× |
| Mississippi | 3,547 | 0.98× |
| Connecticut | 3,346 | 0.76× |
| Arkansas | 3,214 | 0.88× |
| Utah | 3,113 | 0.79× |
| Iowa | 2,799 | 0.77× |
| Nevada | 2,760 | 0.65× |
| Kansas | 2,521 | 0.73× |
| Nebraska | 1,742 | 0.79× |
| Idaho | 1,715 | 0.78× |
| West Virginia | 1,651 | 0.8× |
| New Mexico | 1,397 | 0.63× |
| New Hampshire | 1,246 | 0.72× |
| Maine | 1,202 | 0.76× |
| Montana | 1,108 | 0.91× |
| Rhode Island | 1,105 | 0.79× |
| Delaware | 1,064 | 0.87× |
| Washington, District of Columbia | 1,025 | 0.77× |
| Alaska | 868 | 0.92× |
| South Dakota | 732 | 0.72× |
| North Dakota | 690 | 0.76× |
| Wyoming | 519 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saint-James | 150.18× | Fashion & Accessoires |
| Cobia | 104.43× | Pets & Animals |
| Billfish | 83.74× | Pets & Animals |
| Red drum | 57.6× | Pets & Animals |
| Wahoo | 55.71× | Sports |
| Sailfish | 51.06× | Pets & Animals |
| Kevin Nash (carp angler) | 43.27× | Sports |
| Reel Fishing | 89.01× | Games |
| Atlantic blue marlin | 58.55× | Pets & Animals |
| Yellowfin tuna | 35.34× | Pets & Animals |
| King mackerel | 71.61× | Pets & Animals |
| Marlin fishing | 42.5× | Sports |
| Grouper | 17.09× | Pets & Animals |
| Swordfish | 49.95× | Pets & Animals |
| Pelagic fish | 55.03× | Pets & Animals |
| Love Fishing | 53.63× | |
| Go Fishing | 32.85× | |
| Fishing lure | 7.22× | Pets & Animals |
| West Marine | 13.82× | Shopping |
| Fishing float | 7.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.16 |
| Risk Appetite | THRILL | 1.98 |
| Luxury Orientation | PREMIUM | 1.68 |
| Indulgence | JOY | 1.58 |
| DIY Mentality | THRILL | 1.56 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Canada | 10.5% |
| Italy | 9.5% |
See Mahi-mahi audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mahi-mahi have in United States?
Mahi-mahi has an estimated audience of 440,767 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Mahi-mahi fans?
28.2% of Mahi-mahi fans are female, 71.8% are male, with an average age of 44.1 years.
Which brands do Mahi-mahi fans like most?
Mahi-mahi fans show strongest brand affinity for Saint-James (150.18×), Cobia (104.43×), and Billfish (83.74×) over the country average.
Where do Mahi-mahi fans live in United States?
Mahi-mahi fans in United States are most concentrated in Florida (reach 70,285), Texas (reach 36,865), and California (reach 34,789). These three regions account for the largest share of the active audience.
What other brands do Mahi-mahi fans also like?
Beyond Mahi-mahi itself, the audience over-indexes on Cobia (104.43×), Billfish (83.74×), Red drum (57.6×), and Wahoo (55.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mahi-mahi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.