Rascasse Audience Intelligence

Mahi-mahi Audience in United States

A data profile of the people who buy, follow and care about Mahi-mahi in United States — modelled from more than twelve digital signal sources. Mahi-mahi has an estimated audience of 440,767 people in United States.

#11905among Topic in United States#564in Pets & Animals

The average Mahi-mahi fan in United States is 44.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Saint-James, Cobia, Billfish, with strongest over-indexing on Saint-James (150.18× the country average).

Demographically, the Mahi-mahi audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mahi-mahi fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Saint-James.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mahi-mahi profile in United States.

Audience size
441K
in United States
Gender
28.2%♀
71.8% male
Age
44.1
average years
Country rank
#39390
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mahi-mahi fans

28.2% are female, 71.8% are male, average age 44.1.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Mahi-mahi audience in United States
MetricValue
Female28.2%
Male71.8%
Average age44.1
Estimated audience size440,767
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Mahi-mahi audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Mahi-mahi audience comes from United States.

Worldwide audience distribution share by country for Mahi-mahi
CountryShare
United States23.2%
Canada10.4%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mahi-mahi audience in United States is strongest.

Fig. 05

Top regions by affinity

Mahi-mahi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K8.04×
02Florida~60K2.16×
03Alabama~8K1.33×
04South Carolina~9K1.30×
05North Carolina~20K1.27×
06Louisiana~6K1.12×
07Alaska~1K1.08×
08Montana~1K0.98×
09Mississippi~4K0.97×
10Texas~40K0.94×
11Delaware~1K0.92×
12Tennessee~8K0.91×
13Georgia~10K0.89×
14Virginia~10K0.89×
15Missouri~6K0.89×
16Kentucky~5K0.89×
17Wyoming<1K0.89×
18Arkansas~3K0.88×
19North Dakota<1K0.87×
20West Virginia~2K0.85×
21Wisconsin~6K0.84×
22Oklahoma~4K0.83×
23Idaho~2K0.83×
24Maine~1K0.83×
25Pennsylvania~10K0.81×
26Utah~3K0.81×
27South Dakota<1K0.81×
28Michigan~9K0.80×
29Indiana~6K0.80×
30Rhode Island~1K0.80×
31Nebraska~2K0.78×
32Minnesota~5K0.77×
33Colorado~5K0.76×
34Connecticut~3K0.76×
35New Hampshire~1K0.76×
36Ohio~10K0.75×
37Oregon~4K0.75×
38Kansas~3K0.75×
39Massachusetts~6K0.74×
40Maryland~6K0.74×
41Iowa~3K0.74×
42New Jersey~8K0.72×
43Washington, District of Columbia<1K0.71×
44Illinois~10K0.69×
45Washington~6K0.69×
46California~30K0.68×
47New Mexico~1K0.68×
48New York~20K0.66×
49Arizona~6K0.66×
50Nevada~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Mahi-mahi, United States
0.66×1.00×8.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mahi-mahi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mahi-mahi audience
#·InterestCategoryAffinity×
01Saint-JamesFashion & Accessoires150.18×
02CobiaPets & Animals104.43×
03Reel FishingGames89.01×
04BillfishPets & Animals83.74×
05King mackerelPets & Animals71.61×
06Atlantic blue marlinPets & Animals58.55×
07Red drumPets & Animals57.60×
08WahooSports55.71×
09Pelagic fishPets & Animals55.03×
10Love FishingTopic53.63×
11SailfishPets & Animals51.06×
12SwordfishPets & Animals49.95×
13Kevin Nash (carp angler)Sports43.27×
14Marlin fishingSports42.50×
15Yellowfin tunaPets & Animals35.34×
16Go FishingWebsite / Newspaper / Magazine32.85×
17GrouperPets & Animals17.09×
18West MarineShopping13.82×
19Fishing floatSports7.99×
20Fishing lurePets & Animals7.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mahi-mahi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mahi-mahi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Risk AppetiteTHRILL1.39×
DIY MentalityTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mahi-mahi audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.87×
CreativityOPEN0.92×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mahi-mahi have in United States?

Mahi-mahi has an estimated audience of 440,767 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Mahi-mahi fans?

28.2% of Mahi-mahi fans are female, 71.8% are male, with an average age of 44.1 years.

03

Which brands do Mahi-mahi fans like most?

Mahi-mahi fans show strongest brand affinity for Saint-James (150.18×), Cobia (104.43×), and Billfish (83.74×) over the country average.

04

Where do Mahi-mahi fans live in United States?

Mahi-mahi fans in United States are most concentrated in Florida (reach ~60K), Texas (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mahi-mahi fans also like?

Beyond Mahi-mahi itself, the audience over-indexes on Cobia (104.43×), Billfish (83.74×), Red drum (57.6×), and Wahoo (55.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Mahi-mahi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mahi-mahi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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