A data profile of the people who buy, follow and care about Grouper in United States — modelled from more than twelve digital signal sources. Grouper has an estimated audience of 4,941,038 people in United States.
The average Grouper fan in United States is 43.5 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Helena Bonham Carter, Motorboat, Steve Buscemi, with strongest over-indexing on Helena Bonham Carter (14.38× the country average).
Demographically, the Grouper audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Grouper fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Helena Bonham Carter.
The key figures that characterise the Grouper profile in United States.
39.5% are female, 60.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 43.5 |
| Estimated audience size | 4,941,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Grouper audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.6% |
| India | 9.7% |
| United Kingdom | 5.6% |
Where the Grouper audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~900K | 2.58× | |
| 02 | Alabama | ~100K | 1.38× | |
| 03 | South Carolina | ~100K | 1.34× | |
| 04 | Mississippi | ~50K | 1.33× | |
| 05 | Louisiana | ~80K | 1.29× | |
| 06 | Georgia | ~200K | 1.24× | |
| 07 | Arkansas | ~50K | 1.24× | |
| 08 | New York | ~300K | 1.21× | |
| 09 | North Carolina | ~200K | 1.20× | |
| 10 | Texas | ~500K | 1.16× | |
| 11 | Virginia | ~100K | 1.16× | |
| 12 | West Virginia | ~30K | 1.16× | |
| 13 | Oregon | ~60K | 1.12× | |
| 14 | Kansas | ~40K | 1.10× | |
| 15 | Kentucky | ~70K | 1.09× | |
| 16 | Missouri | ~90K | 1.08× | |
| 17 | Oklahoma | ~60K | 1.07× | |
| 18 | Tennessee | ~100K | 1.05× | |
| 19 | Ohio | ~200K | 1.02× | |
| 20 | Indiana | ~90K | 1.02× | |
| 21 | Alaska | ~10K | 1.00× | |
| 22 | Washington, District of Columbia | ~10K | 0.99× | |
| 23 | New Jersey | ~100K | 0.98× | |
| 24 | Illinois | ~200K | 0.97× | |
| 25 | Iowa | ~40K | 0.97× | |
| 26 | Hawaii | ~20K | 0.97× | |
| 27 | Arizona | ~100K | 0.95× | |
| 28 | Minnesota | ~70K | 0.95× | |
| 29 | California | ~500K | 0.94× | |
| 30 | Michigan | ~100K | 0.94× | |
| 31 | Washington | ~90K | 0.94× | |
| 32 | Delaware | ~10K | 0.94× | |
| 33 | Pennsylvania | ~200K | 0.93× | |
| 34 | South Dakota | ~10K | 0.93× | |
| 35 | Maryland | ~80K | 0.90× | |
| 36 | Nebraska | ~20K | 0.90× | |
| 37 | Maine | ~20K | 0.90× | |
| 38 | North Dakota | ~9K | 0.90× | |
| 39 | Wisconsin | ~70K | 0.89× | |
| 40 | Connecticut | ~40K | 0.89× | |
| 41 | Nevada | ~40K | 0.88× | |
| 42 | New Mexico | ~20K | 0.87× | |
| 43 | Massachusetts | ~80K | 0.86× | |
| 44 | Idaho | ~20K | 0.84× | |
| 45 | Rhode Island | ~10K | 0.83× | |
| 46 | New Hampshire | ~20K | 0.81× | |
| 47 | Vermont | ~7K | 0.81× | |
| 48 | Montana | ~10K | 0.79× | |
| 49 | Colorado | ~60K | 0.78× | |
| 50 | Utah | ~30K | 0.77× |
The strongest cross-interests of the Grouper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helena Bonham Carter | Movies & TV | 14.38× | ||
| 02 | Big Fish | Movies & TV | 11.77× | ||
| 03 | Steve Buscemi | Movies & TV | 8.57× | ||
| 04 | Florida Panthers | Sports | 8.41× | ||
| 05 | Shimano | Cars & Mobility | 7.22× | ||
| 06 | Boat show | Travel & Leisure | 6.71× | ||
| 07 | Motorboat | Cars & Mobility | 6.20× | ||
| 08 | Shellfish | Food & Beverages | 4.72× | ||
| 09 | Angling | Sports | 4.38× | ||
| 10 | Renewable energy | Business & Career | 3.61× | ||
| 11 | Weather forecasting | Home & Garden | 3.61× | ||
| 12 | Sustainable energy | Home & Garden | 3.48× | ||
| 13 | First class travel | Travel & Leisure | 3.18× | ||
| 14 | FedEx | Business & Career | 3.00× | ||
| 15 | Microwave oven | Home & Garden | 2.83× | ||
| 16 | Solar energy | Home & Garden | 2.81× | ||
| 17 | Mortgage loans | Business & Career | 2.20× | ||
| 18 | Planet Fitness | Sports | 1.69× | ||
| 19 | Barbecue | Food & Beverages | 1.58× | ||
| 20 | Golf | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.76× | |
| Convenience Orientation | PREMIUM | 1.77× | |
| Risk Appetite | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.75× |
Grouper has an estimated audience of 4,941,038 people in United States, concentrated in Florida and California.
39.5% of Grouper fans are female, 60.5% are male, with an average age of 43.5 years.
Grouper fans show strongest brand affinity for Helena Bonham Carter (14.38×), Motorboat (6.2×), and Steve Buscemi (8.57×) over the country average.
Grouper fans in United States are most concentrated in Florida (reach ~900K), California (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Grouper itself, the audience over-indexes on Motorboat (6.2×), Steve Buscemi (8.57×), Renewable energy (3.61×), and FedEx (3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Grouper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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